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Andy Morgan: Client Acquisition, Imposter Syndrome & Writing Blogs

LTB Podcast

Release Date: 01/18/2021

#2 How I Use Social Media: Meghan Callaway show art #2 How I Use Social Media: Meghan Callaway

LTB Podcast

In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below.       Timestamps: [02.14] - How long has she been posting on social media professionally? [03.17] - What her social media strategy is? [06.02] -...

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Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments show art Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments

LTB Podcast

In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths...

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Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors show art Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors

LTB Podcast

In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications. They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below.    ...

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#1 How I Use Social Media: Emma Storey-Gordon show art #1 How I Use Social Media: Emma Storey-Gordon

LTB Podcast

In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.       Timestamps: [03.30] - How she thinks about using social media as a fitness professional. [05.05] -...

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Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged show art Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged

LTB Podcast

In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more.       Timestamps: [03.20] - What he's...

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Ben Davis: How to Sell, Market and Advertise Personal Training Effectively show art Ben Davis: How to Sell, Market and Advertise Personal Training Effectively

LTB Podcast

In today's episode, Stuart welcomes Ben Davis. Ben started as a personal trainer who gradually built up his business to the point where he had other coaches working for him. He then transitioned into working in the fitness marketing space where he now runs a company called Fitness Marketing Agency (FMA).    In this episode, they discuss sales, marketing and advertising. They talk through how to improve your sales process, what marketing methods you should focus on and how to improve your social media ads. Timestamps are below!       Timestamps: [01.45] - How...

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Eric Trexler: Comparisons, Increasing Activity & What You Need to Know About Caffeine show art Eric Trexler: Comparisons, Increasing Activity & What You Need to Know About Caffeine

LTB Podcast

In today's episode, Stuart welcomes Eric Trexler. Eric is a pro natural bodybuilder and a sports nutrition researcher. He has several years of University-level teaching experience, and has been coaching athletes with a wide variety of backgrounds and experience levels since 2009. Eric is now the Director of Education at Stronger By Science, and a reviewer for Monthly Applications in Strength Sport (MASS). For the first half of this episode, they discuss how he handles comparisons in the fitness industry, increasing exercise frequency during quarantine and making time for your most important...

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Jonny Watson & Yusef Smith: Lessons in Self Improvement, Marketing & Productivity show art Jonny Watson & Yusef Smith: Lessons in Self Improvement, Marketing & Productivity

LTB Podcast

In today's episode, Stuart welcomes Yusef Smith & Jonny Watson. Jonny and Yusef have two main businesses - Propane Fitness, where they help people get lean, and Propane Business, where they help trainers move online and create functioning business systems. They have a wide-ranging discussion about lessons they've learned about business, marketing, branding and productivity.       Timestamps: [01.20] - A discussion about favourite cereals. [07.15] - What their approach to getting better/ learning has been. [15.37] - How to work out what works and what doesn't...

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Dr. Col Robertson & Mel Spooner: Long COVID & Fitness Industry Predictions show art Dr. Col Robertson & Mel Spooner: Long COVID & Fitness Industry Predictions

LTB Podcast

In today's episode, Stuart welcomes Dr Col Robertson & Mel Spooner.  Together, they run a company called CAWS. CAWS is a company that is helping trainers and coaches navigate the tricky waters of working with clients who have had COVID-19. As well as that, CAWS has a ton of great content for trainers on their website, Youtube and Instagram. They discuss some fitness industry predictions for after lockdown and long covid. They talk about long covid is, what trainers need to know to about training a client who has had covid and why trainers are absolutely essential for helping society...

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Mark Council: Staying Optimistic, Mentorship & Delivering an 11-Star Service show art Mark Council: Staying Optimistic, Mentorship & Delivering an 11-Star Service

LTB Podcast

In today's episode, Stuart welcomes Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. We discuss a wide range of topics including how he's staying optimistic amidst the chaos of lockdowns and uncertainty of COVID, why he prioritises professional development & mentorship, and how he ensures he gets the most out of what he invests in, how his gym delivers an 11-star service to their members and much more!       Timestamps: [01.25] - How his lockdown is going? [06.32] - Why other people's success does leave...

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More Episodes
In today's episode, Stuart welcomes Andy Morgan. Andy is an online coach and author who lives in Japan and runs RippedBody.com and Athletebody.jp. He's been an online coach for over 9 years. Stuart and Andy discuss how he got his first few clients and how he gets them today, why it's worth creating blogs, how to create your first one and imposter syndrome.

 

 

Timestamps:
  • [02.34] - How Andy found starting as an online coach without doing any in-person coaching beforehand?
  • [07.01] - Did he have any mentors or coaches who helped him when he first started?
  • [10.52] - How he handles imposter syndrome?
  • [15.36] - How he got his first online coaching clients?
  • [22.42] - How he gets clients now?
  • [27.55] - Is a blog a worthwhile thing to do?
  • [33.16] - What should you write about if you start a blog?
  • [37.22] - Has he always liked writing?

 

 

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