Catherine Reohorn: Copywriting for Personal Trainers
LTB Podcast
In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below. Timestamps: ...
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Gym Owners Corner w/ Mark Council: The Realities of Owning a Gym
LTB Podcast
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the second episode of a new podcast instalment we're trialling called 'gym owner corner' where we'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss what it's actually like owning a gym! Timestamps are below. Timestamps: [03.35] - What is it actually like to run a gym day-to-day? [05.35] - Is it important to start with the end in mind? [11.55] - Why...
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Mike Doehla: Nutrition Coaching, Customer Experience & Business Growth
LTB Podcast
In today's episode, Stuart welcomes Mike Doehla from the nutrition coaching company StrongerU. Stronger U currently has 15 employees and around 75 coaches. The business works with >50,000 clients across 50 countries. They get into some nutrition coaching tips, customer experience advice and taking the jump towards better service as well non-paid marketing approaches and tips for growing your business. Timestamps are below. Timestamps: [01.32] - How his covid experience has been? [02.39] - Does he think the fitness industry will have a boom post covid? ...
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#3 How I Use Social Media: Chris Burgess
LTB Podcast
In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below. Timestamps: [01.15] - How Chris thinks about using social media as a trainer. [06.20] - Starting off...
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Tony Gentilcore: The Art of Session Delivery
LTB Podcast
In today's episode, Stuart welcomes Tony Gentilcore. Tony has been a coach since 2002 and has worked in all kinds of settings including commercial gyms, large athlete focussed gyms and nowadays, his own small independent studio. He's been writing consistently excellent blogs at Tony Gentilcore.com, and today, we discuss a range of things to do with running better personal training sessions. We get into why the soft skills matter, how to assess new clients, some coaching tips you can apply straight into your next session and much more. Timestamps are below. ...
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#2 How I Use Social Media: Meghan Callaway
LTB Podcast
In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below. Timestamps: [02.14] - How long has she been posting on social media professionally? [03.17] - What her social media strategy is? [06.02] -...
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Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments
LTB Podcast
In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths...
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Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors
LTB Podcast
In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications. They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below. ...
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#1 How I Use Social Media: Emma Storey-Gordon
LTB Podcast
In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below. Timestamps: [03.30] - How she thinks about using social media as a fitness professional. [05.05] -...
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Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged
LTB Podcast
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more. Timestamps: [03.20] - What he's...
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- [03.30] - How she thinks about using social media as a fitness professional.
- [05.05] - Is social media her main form of marketing?
- [08.15] - Being 'salesy' on social media.
- [11.55] - Why ESG feels too many trainers are doing the same things on social media.
- [12.30] - Why there's an opportunity within the world of writing.
- [17.02] - Her social media content strategy.
- [18.30] - Why you should repost your content.
- [19.45] - Storing content ideas.
- [21.43] - Feeling confident in what you post.
- [29.25] - Clients don't need new info, they need reassurance.
- [30.32] - How she turns her ideas into pieces of content.
- [31.50] - Is she mindful of how she uses social media for mental health and productivity reasons?
- [37.05] - Finding what you're good at on social media.
- [39.25] - Having other methods to market your business than just social media.
- [41.45] - Showing skin as a female on social media?
- [47.25] - How her values and confidence as a coach have changed.
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