#440 Claire and Maggie: Understanding Behaviour Change: Beyond Goals And Motivation
LTB Podcast
Maggie and Claire chat about behaviour change and relevant models to support it in clients. Exploring how individual capabilities, both physical and psychological, influence a person's ability to change, as well as the importance of identifying and addressing environmental and social opportunities that either support or hinder behavior change. Members can access more on the member site including the and Courses. Non members can access a 2 week free trial via the link below. Find Out More About LTB Membership: Website: Instagram:
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#439 Danielle Bemmer: Training Through Injuries, Empathy, Adaptation, and Creative Solutions
LTB Podcast
· Claire chats with Dani from Curious Fitness to explore the art of training clients with injuries and niggles. From integrating prehab and rehab into regular sessions to fostering trust through clear communication, they share practical strategies and personal insights from their experiences of their own injuries. Discover how creativity, empathy, and experience shape effective programming, helping clients stay strong and confident, even when setbacks arise. Find Out More About LTB Membership: Website: Instagram:
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#438: Elle Brown: Finding Your Movement Groove
LTB Podcast
Maggie chats with personal trainer and mother Elle Brown to explore what it really means to help clients “find their movement groove” in a world that often makes that far more complicated than it needs to be. Together, they dig into: The role running has played in Elle’s life and how her relationship with movement has evolved The intersection of fitness, motherhood, identity and societal expectations and how these forces shape women’s experiences of movement What needs to change in the fitness industry if we want to genuinely help clients (and ourselves) in the long...
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#437 Claire and Maggie: New Year Expectations
LTB Podcast
Claire and Maggie dive into the realities of New Year fitness trends, exploring why January isn’t always the best time for goal-setting and how to keep clients engaged beyond resolutions. They share practical strategies for client retention, marketing timing, and re-engagement, plus insights on navigating seasonal business fluctuations. Whether you’re a fitness professional or just curious about industry trends, this episode offers actionable tips and fresh perspectives. Find Out More About LTB Membership: Website: Instagram:
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#436 Tom Morgan: Jump Into Strength: Mastering Plyometrics
LTB Podcast
Claire chats with Tom Morgan about what actually counts as plyometric training, the benefits general-population clients gain when plyos are programmed well, what coaches get wrong about it, how to progress plyometrics and much more. Find Out More About LTB Membership: Website: Instagram:
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#435 Kim Stacey: Fitness For Every Body
LTB Podcast
Maggie sits down with Kim from Body Image Fitness to explore what it truly means to train for joy rather than aesthetics. Kim shares how her weight‑neutral studio creates space for every body to move, belong, and thrive, free from the pressures of diet culture. Together, they unpack why fitness is best rooted in celebration, connection, and empowerment, not comparison or correction. Find Out More About LTB Membership: Website: Instagram:
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#434 Productivity Reclaimed: From Shame To Strategy
LTB Podcast
Claire and Maggie chat about productivity including the negatives of hustle culture as well as some practical tips for being productive when action is genuinely needed. Find Out More About LTB Membership: Website: Instagram:
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#433 Self Sabotage: It's Not What You Think
LTB Podcast
Claire and Maggie discussed the concept of self-sabotage, challenging its scientific validity as well as ways personal trainers can approach clients who may be exhibiting maladaptive / sabotage like behaviors. Find Out More About LTB Membership: Website: Instagram:
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#432 Zac Fennell: The Art Of Making People Feel Fabulous
LTB Podcast
Chris chats to Zac Fennell, owner of BA1 Hair about the importance of looking after your customers, creating a brilliant team and much more. Find Out More About LTB Membership: Website: Instagram:
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#431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better
LTB Podcast
Claire and Maggie chat about the role of goals and working with clients who don't have something that fits in a nice structure. Find Out More About LTB Membership: Website: Instagram:
info_outlineAre you struggling to differentiate yourself from other personal trainers on social media? With so many others offering similar services, it can be challenging to stand out and attract potential clients. After all, why would they pick your “121 sessions, personalised plans and monthly reviews” over anyone else's?!
But don’t worry, we’ve got you covered.
In this episode, Stuart is joined by Jonathan Goodman, a renowned business coach with over 15 years of experience in the personal training industry. As the founder of many successful ventures such as the Personal Trainer Development Centre, QuickCoach, Online Trainer Mentorship and author of 11 books, Jonathan shares his expertise on all things business. Expect to learn about the impact of discounts on your business, how to craft a compelling brand message that resonates with your audience, and why getting more followers is probably a waste of time.
Timestamps:
04:44- Post 1: Will discounts ruin your business?
07:48- The best and worst way to do free PT trials.
12:03- Post 1: Market what a person will become.
19:07- What about if you don’t sell client transformations?
22:17- How to set yourself apart from other businesses.
28:06- Post 2: Why getting more followers is a waste of time if you want more clients.
31:18 - Marketing offline in your local community
42:12 - Human Optimised Coaching Sales for PT’s
Find Out More About Jon:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial