#390 Josh Taylor: How to Create Engaging Videos For Social Media
Release Date: 04/25/2023
#415 Sally Eccles: Rebuilding your business in a new location
LTB Podcast
Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country. Find Out More About LTB: Website: Instagram:
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#414 Maggie and Claire: Is shame ever a useful motivator?
LTB Podcast
Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast. Find Out More About LTB: Website: Instagram:
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#413 Heather Elliott: Becoming a personal trainer in later life
LTB Podcast
Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language. Find Out More About LTB: Website: Instagram:
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#412 Emily Skinner: Coaching without Perfection
LTB Podcast
Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website: Instagram:
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#411 Anthony Barnes: The importance of finding the right working environment for you
LTB Podcast
Jake chats to Anthony about the different environments that Anthony has worked in through his career to date and why finding the right environment is important to becoming the best trainer you can be.
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#410 Chris and Claire: What's working to get clients now
LTB Podcast
Chris and Claire chat about how to get more clients without overcomplicating things. Find Out More About LTB: Website: Instagram:
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#410 Luke Jones: Working As A Personal Trainer On A Cruise Ship
LTB Podcast
Claire chats to Luke about what it's like being a PT on a cruise ship. Find Out More About LTB: Website: Instagram:
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#409 Kerry Smith: Working With Older Populations
LTB Podcast
Jake chats to Kerry covering her journey into training seniors, what some of the most important aspects were for her when delivering sessions to older populations and what other trainers might need to consider if thinking about doing the same. Find Out More About LTB: Website: Instagram:
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#408 Michelle Carroll: Body Image And Fitness Professionals
LTB Podcast
Michelle Carroll is a body image coach who believes there is more to life than burpees and broccoli. Her dream is for fitness to become more inclusive and push beyond the physical which is what drives her to do the work she does, supporting personal trainers in rebuilding their relationship with food and their body so they can help their clients to do the same. Michelle is currently researching the field of body image and personal training for her PhD, has an online coaching business, her own podcast, and delivers training to fitness professionals, educating on how we can look beyond body...
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#407 Meet The New Hosts: Jake Weekes
LTB Podcast
In this episode we find out about the final host, Jake Weekes. Jake has worked in a variety of different roles within the fitness industry, starting out working with professional athletes before switching to general population clients. Jake has also created the Accessory Movement Course for LTB and provides mentorship support in LTB Essentials. Find Out More About LTB: Website: Instagram:
info_outlineIn this Lift the Bar Podcast episode, Stuart dives deep with Josh Taylor, a funny, engaging, science-based Online Personal Trainer who creates excellent video content. Don't just take our word for it – check out Josh's IG page if you want a chuckle.
Join us as Josh unveils his step-by-step process for crafting irresistibly entertaining videos that will leave your audience craving more. Learn the art of scripting, recording, and editing content that educates and captivates, eliminating the need to hard-sell your coaching services. Josh also shares his secret for generating compelling topics, the pitfalls of perfectionism, and the age-old question: do gingers really have souls?
Tune in now and elevate your fitness content game.
Timestamps:
05:23-How to create a video “style”
08:17-Has Josh’s content affected the number of coaching enquiries?
12:23-Quality vs Quantity of content.
18:45-Video planning
24:56-Creating content ideas
27:11-Writing content scripts
29:30-Setting up camera shots
33:02-Video Editing
34:09-The importance of quality audio
36:25-Making video thumbnails
38:10-Writing video captions
Find Out More About Josh:
- Website: https://www.joshtaylorpt.com/optin1584199229844
- Ig: https://www.instagram.com/joshtaylorcoaching/
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial