#392 Helen Rothwell: Building a PT Business Working w/ Older Adults
Release Date: 05/09/2023
#433 Self Sabotage: It's Not What You Think
LTB Podcast
Claire and Maggie discussed the concept of self-sabotage, challenging its scientific validity as well as ways personal trainers can approach clients who may be exhibiting maladaptive / sabotage like behaviors. Find Out More About LTB Membership: Website: Instagram:
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#432 Zac Fennell: The Art Of Making People Feel Fabulous
LTB Podcast
Chris chats to Zac Fennell, owner of BA1 Hair about the importance of looking after your customers, creating a brilliant team and much more. Find Out More About LTB Membership: Website: Instagram:
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#431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better
LTB Podcast
Claire and Maggie chat about the role of goals and working with clients who don't have something that fits in a nice structure. Find Out More About LTB Membership: Website: Instagram:
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#430 Jake and Sally Chat About Building Your Online Coaching Service
LTB Podcast
Jake talks to Sally about the world of Online Coaching and what Personal Trainers should consider having ready in the early stages of building their Online Coaching service. Find Out More About LTB: Website: Instagram:
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#429 Claire, Maggie and Jake: How Do We Know What We Know Is Accurate
LTB Podcast
Claire chats to Maggie and Jake about how we can be confident in our knowledge and ways to verify our beliefs, or those stated by others, so that we know how to support our clients and aren't adding to the misinformation out in the world. Find Out More About LTB: Website: Instagram:
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#428 Katie Rungrojkitiyos: The Accidental PT
LTB Podcast
Katie first stepped into the gym as Maggie's PT client and now she’s one of the trainers who works alongside her. In this episode, Katie shares how her relationship with fitness has evolved: from her first goals, to discovering a love for kettlebells, to unexpectedly finding herself on a whole new career path. It’s an honest conversation about growth, confidence, and becoming an 'accidental PT'. Find Out More About LTB: Website: Instagram:
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#427 Charlie Beestone: What PTs can Learn from Other Businesses
LTB Podcast
Charlie speaks about his experience starting out in the exercise industry before finding himself working with more corporate clients. He introduces some great ideas about how personal trainers could begin to look at other businesses to improve their own. You can access a free guide from Charlie here: Find Out More About LTB: Website: Instagram:
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#426 Maggie and Claire Chat About Confidence In Coaching
LTB Podcast
In this episode Maggie and Claire chat about confidence. It's a topic that comes up a lot and something we have helped a lot of trainers with over the years. Whilst it's incredibly common and normal to have doubts it's also something that we tend to hide, so when it strikes it can leave you feeling like you're the only pt who's feeling like this and that is definitely not the case. Find Out More About LTB: Website: Instagram:
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#425 Kayleigh Young: My Journey as a PT and run coach
LTB Podcast
Claire chats to Kayleigh Young about her journey from casual gym goer to PT, enthusiastic runner and run coach. Find Out More About LTB: Website: Instagram:
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#424 Emma Regan: From garden bootcamps to running 2 successful gyms
LTB Podcast
Jake talks with Emma about her journey from leaving the corporate world, entering the fitness industry and how she went from running bootcamps in her back garden to running 2 gyms with over 400 members. Find Out More About LTB: Website: Instagram:
info_outlineAre you a personal trainer not focused on the latest fitness trends or helping clients achieve athletic milestones like running faster, jumping higher, or hitting a double bodyweight back squat? Perhaps you're more passionate about enhancing someone's daily life by enabling them to move easily, confidently climb stairs, or walk unaided.
If that resonates with you, you're not alone! Today's Lift The Bar Podcast guest is Helen Rothwell, a personal trainer specialising in programs tailored for older adults. Join Stuart as he and Helen discuss fall prevention, optimal session durations, and whether heavy lifting suits older clients. Learn about the most appropriate qualifications for working with this demographic, innovative marketing strategies for reaching a generation that may not be active on social media, and what happens when a 90-year-old requests FaceTime coaching.
This episode offers a refreshing perspective on how to break free from conventional fitness norms. If you're ready to move beyond pre-workout supplements, back squats, and Tupperware, older adults need your expertise. After listening, don't forget to check out Episode 370, featuring Dr. Janet Withall, for an in-depth exploration of the research behind training older populations!
Timestamps
1:50- What does Helen currently do?
3:03- Why did Helen focus on coaching older adults and falls prevention?
6:45- Are older adults underserved by the fitness industry?
8:30- Personal Trainer CPD for training older adults
10:30- How to grow an older adult client base.
16:40- Appropriate session length for older adults
19:00- Session pricing for older adults.
22:39- Managing missed sessions and holidays.
24:31- Communicating the price.
26:02- Coaching older adults via FaceTime.
27:34- Myths and misconceptions about training older adults: Should they lift heavy?
Find Out More About Helen:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial