#392 Helen Rothwell: Building a PT Business Working w/ Older Adults
Release Date: 05/09/2023
#418 Dr Kat Schneider: Creating a Size Inclusive Fitness Industry
LTB Podcast
This episode features Kat Schneider from the Centre for Appearance Research (UWE), sharing her journey from fitness professional to academic researcher. Together, we unpack body image, weight stigma, and weight bias—focusing on their impact in sport and exercise settings. We explore the persistent challenges in the health and fitness industry, the importance of challenging weight bias, and practical ways personal trainers can create more size-inclusive and welcoming environments. Kat also shares her vision for a fitness future rooted in inclusivity, respect, and support for all bodies and...
info_outline
#417 Jake and Maggie: The Powers of Movement for Mental Health
LTB Podcast
Jake talks to Maggie about all things Mental Health, from getting into further studies to understand it better and how movement can positively affect people. Find Out More About LTB: Website: Instagram:
info_outline
#416 Claire and Maggie chat about the use of appearance based language in fitness
LTB Podcast
Claire and Maggie chat about how appearance based language can cause issues whether it's in marketing or within a PT session or class setting. Find Out More About LTB: Website: Instagram:
info_outline
#415 Sally Eccles: Rebuilding your business in a new location
LTB Podcast
Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country. Find Out More About LTB: Website: Instagram:
info_outline
#414 Maggie and Claire: Is shame ever a useful motivator?
LTB Podcast
Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast. Find Out More About LTB: Website: Instagram:
info_outline
#413 Heather Elliott: Becoming a personal trainer in later life
LTB Podcast
Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language. Find Out More About LTB: Website: Instagram:
info_outline
#412 Emily Skinner: Coaching without Perfection
LTB Podcast
Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website: Instagram:
info_outline
#411 Anthony Barnes: The importance of finding the right working environment for you
LTB Podcast
Jake chats to Anthony about the different environments that Anthony has worked in through his career to date and why finding the right environment is important to becoming the best trainer you can be.
info_outline
#410 Chris and Claire: What's working to get clients now
LTB Podcast
Chris and Claire chat about how to get more clients without overcomplicating things. Find Out More About LTB: Website: Instagram:
info_outline
#410 Luke Jones: Working As A Personal Trainer On A Cruise Ship
LTB Podcast
Claire chats to Luke about what it's like being a PT on a cruise ship. Find Out More About LTB: Website: Instagram:
info_outlineAre you a personal trainer not focused on the latest fitness trends or helping clients achieve athletic milestones like running faster, jumping higher, or hitting a double bodyweight back squat? Perhaps you're more passionate about enhancing someone's daily life by enabling them to move easily, confidently climb stairs, or walk unaided.
If that resonates with you, you're not alone! Today's Lift The Bar Podcast guest is Helen Rothwell, a personal trainer specialising in programs tailored for older adults. Join Stuart as he and Helen discuss fall prevention, optimal session durations, and whether heavy lifting suits older clients. Learn about the most appropriate qualifications for working with this demographic, innovative marketing strategies for reaching a generation that may not be active on social media, and what happens when a 90-year-old requests FaceTime coaching.
This episode offers a refreshing perspective on how to break free from conventional fitness norms. If you're ready to move beyond pre-workout supplements, back squats, and Tupperware, older adults need your expertise. After listening, don't forget to check out Episode 370, featuring Dr. Janet Withall, for an in-depth exploration of the research behind training older populations!
Timestamps
1:50- What does Helen currently do?
3:03- Why did Helen focus on coaching older adults and falls prevention?
6:45- Are older adults underserved by the fitness industry?
8:30- Personal Trainer CPD for training older adults
10:30- How to grow an older adult client base.
16:40- Appropriate session length for older adults
19:00- Session pricing for older adults.
22:39- Managing missed sessions and holidays.
24:31- Communicating the price.
26:02- Coaching older adults via FaceTime.
27:34- Myths and misconceptions about training older adults: Should they lift heavy?
Find Out More About Helen:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial