#393 Katie Hughes: Moving From 1-1 to Semi-Private Personal Training
Release Date: 05/16/2023
LTB Podcast
Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Jake chats to Anthony about the different environments that Anthony has worked in through his career to date and why finding the right environment is important to becoming the best trainer you can be.
info_outlineLTB Podcast
Chris and Claire chat about how to get more clients without overcomplicating things. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Claire chats to Luke about what it's like being a PT on a cruise ship. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Jake chats to Kerry covering her journey into training seniors, what some of the most important aspects were for her when delivering sessions to older populations and what other trainers might need to consider if thinking about doing the same. Find Out More About LTB: Website: Instagram:
info_outlineLTB Podcast
Michelle Carroll is a body image coach who believes there is more to life than burpees and broccoli. Her dream is for fitness to become more inclusive and push beyond the physical which is what drives her to do the work she does, supporting personal trainers in rebuilding their relationship with food and their body so they can help their clients to do the same. Michelle is currently researching the field of body image and personal training for her PhD, has an online coaching business, her own podcast, and delivers training to fitness professionals, educating on how we can look beyond body...
info_outlineLTB Podcast
In this episode we find out about the final host, Jake Weekes. Jake has worked in a variety of different roles within the fitness industry, starting out working with professional athletes before switching to general population clients. Jake has also created the Accessory Movement Course for LTB and provides mentorship support in LTB Essentials. Find Out More About LTB: Website: Instagram:
info_outlineYou can read countless articles about semi-private personal training, but nothing compares to insights from someone who's been through it all.
Our guest of the day, Katie Hughes, has successfully created a bustling semi-private personal training business right from her back garden. Join Stuart as he delves into Katie's journey, uncovering why she chose semi-private training, how she transformed her garage, and what she charges.
Tune in to discover how to transition from one-on-one personal training to a semi-private setup, the tactics to secure more leisure time, and why networking with your parents' friends could be the unsuspected key to business expansion.
Timestamps
01:37-Katie's Typical Week
02:07-Introduction to Katie’s studio
03:19-How did Katie start as a PT?
04:22-Katie's Inspiration for her studio
04:54-Creating the studio
05:42-How Katie got her first clients
06:48-When did Katie decide to do semi-private?
12:45-Introducing semi-private to current clients
14:55-Booking approaches for semi-private
18:45-Costs of one to one vs semi-private
20:30-Taking time off
24:39-Programming semi-private
32:12-Advice for trainers considering moving to semi-private
Find Out More About Katie:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial