#418 Dr Kat Schneider: Creating a Size Inclusive Fitness Industry
LTB Podcast
This episode features Kat Schneider from the Centre for Appearance Research (UWE), sharing her journey from fitness professional to academic researcher. Together, we unpack body image, weight stigma, and weight bias—focusing on their impact in sport and exercise settings. We explore the persistent challenges in the health and fitness industry, the importance of challenging weight bias, and practical ways personal trainers can create more size-inclusive and welcoming environments. Kat also shares her vision for a fitness future rooted in inclusivity, respect, and support for all bodies and...
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#417 Jake and Maggie: The Powers of Movement for Mental Health
LTB Podcast
Jake talks to Maggie about all things Mental Health, from getting into further studies to understand it better and how movement can positively affect people. Find Out More About LTB: Website: Instagram:
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#416 Claire and Maggie chat about the use of appearance based language in fitness
LTB Podcast
Claire and Maggie chat about how appearance based language can cause issues whether it's in marketing or within a PT session or class setting. Find Out More About LTB: Website: Instagram:
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#415 Sally Eccles: Rebuilding your business in a new location
LTB Podcast
Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country. Find Out More About LTB: Website: Instagram:
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#414 Maggie and Claire: Is shame ever a useful motivator?
LTB Podcast
Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast. Find Out More About LTB: Website: Instagram:
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#413 Heather Elliott: Becoming a personal trainer in later life
LTB Podcast
Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language. Find Out More About LTB: Website: Instagram:
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#412 Emily Skinner: Coaching without Perfection
LTB Podcast
Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website: Instagram:
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#411 Anthony Barnes: The importance of finding the right working environment for you
LTB Podcast
Jake chats to Anthony about the different environments that Anthony has worked in through his career to date and why finding the right environment is important to becoming the best trainer you can be.
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#410 Chris and Claire: What's working to get clients now
LTB Podcast
Chris and Claire chat about how to get more clients without overcomplicating things. Find Out More About LTB: Website: Instagram:
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#410 Luke Jones: Working As A Personal Trainer On A Cruise Ship
LTB Podcast
Claire chats to Luke about what it's like being a PT on a cruise ship. Find Out More About LTB: Website: Instagram:
info_outlineNavigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past.
In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead generation more diverse and consistent.
Expect to learn about how to effectively assess the costs tied to offline marketing, how to design mutually beneficial marketing with local businesses and why standing in Morrisons might help you get your next client.
Whether you're a gym owner or a personal one-on-one trainer, this episode underscores the timeless value of building reciprocal relationships amidst the ever-evolving landscape of digital platforms. It serves as an excellent reminder that, while digital trends may fluctuate, the power of personal relationships remains unchanged.
Timestamps
1:50- How did Mark start developing relationships with local businesses?
7:13- The value of exposure.
11:30- Strategies for finding and contacting local businesses.
22:20- Using client’s interests to find suitable businesses.
24:01- The value of giving free memberships to local businesses.
Find Out More About Mark:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial