#415 Sally Eccles: Rebuilding your business in a new location
LTB Podcast
Claire chats to LTB member and mentor Sally Eccles about her various roles within the fitness industry and how she has navigated a number of changes in the type of facility she works in and a move to a different part of the country. Find Out More About LTB: Website: Instagram:
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#414 Maggie and Claire: Is shame ever a useful motivator?
LTB Podcast
Maggie and Claire chat about the use of shame in lead generation and motivating clients in this podcast. Find Out More About LTB: Website: Instagram:
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#413 Heather Elliott: Becoming a personal trainer in later life
LTB Podcast
Claire chats to Heather, AKA Maggie's mum, about her decision to qualify as a personal trainer in her late 60s, the assumptions people make about older adults and the importance of being aware of language. Find Out More About LTB: Website: Instagram:
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#412 Emily Skinner: Coaching without Perfection
LTB Podcast
Maggie chats with personal trainer and LTB member Emily Skinner about building a fitness business rooted in her values, humour and community. From coaching 'badass grannies' to creating a person-centred and weight-inclusive space where people feel safe and seen, Emily shares the real talk on supporting clients - without the need to convert them into fitness enthusiasts, or chase perfection! Find Out More About LTB: Website: Instagram:
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#411 Anthony Barnes: The importance of finding the right working environment for you
LTB Podcast
Jake chats to Anthony about the different environments that Anthony has worked in through his career to date and why finding the right environment is important to becoming the best trainer you can be.
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#410 Chris and Claire: What's working to get clients now
LTB Podcast
Chris and Claire chat about how to get more clients without overcomplicating things. Find Out More About LTB: Website: Instagram:
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#410 Luke Jones: Working As A Personal Trainer On A Cruise Ship
LTB Podcast
Claire chats to Luke about what it's like being a PT on a cruise ship. Find Out More About LTB: Website: Instagram:
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#409 Kerry Smith: Working With Older Populations
LTB Podcast
Jake chats to Kerry covering her journey into training seniors, what some of the most important aspects were for her when delivering sessions to older populations and what other trainers might need to consider if thinking about doing the same. Find Out More About LTB: Website: Instagram:
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#408 Michelle Carroll: Body Image And Fitness Professionals
LTB Podcast
Michelle Carroll is a body image coach who believes there is more to life than burpees and broccoli. Her dream is for fitness to become more inclusive and push beyond the physical which is what drives her to do the work she does, supporting personal trainers in rebuilding their relationship with food and their body so they can help their clients to do the same. Michelle is currently researching the field of body image and personal training for her PhD, has an online coaching business, her own podcast, and delivers training to fitness professionals, educating on how we can look beyond body...
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#407 Meet The New Hosts: Jake Weekes
LTB Podcast
In this episode we find out about the final host, Jake Weekes. Jake has worked in a variety of different roles within the fitness industry, starting out working with professional athletes before switching to general population clients. Jake has also created the Accessory Movement Course for LTB and provides mentorship support in LTB Essentials. Find Out More About LTB: Website: Instagram:
info_outlineNavigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past.
In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead generation more diverse and consistent.
Expect to learn about how to effectively assess the costs tied to offline marketing, how to design mutually beneficial marketing with local businesses and why standing in Morrisons might help you get your next client.
Whether you're a gym owner or a personal one-on-one trainer, this episode underscores the timeless value of building reciprocal relationships amidst the ever-evolving landscape of digital platforms. It serves as an excellent reminder that, while digital trends may fluctuate, the power of personal relationships remains unchanged.
Timestamps
1:50- How did Mark start developing relationships with local businesses?
7:13- The value of exposure.
11:30- Strategies for finding and contacting local businesses.
22:20- Using client’s interests to find suitable businesses.
24:01- The value of giving free memberships to local businesses.
Find Out More About Mark:
Find Out More About LTB:
- Instagram: https://www.instagram.com/liftthebar/
- Website: https://liftthebar.com/
- Free Trial: https://liftthebar.com/free-trial