#395 Mark Council: The Power of Local Business Connections
Release Date: 05/30/2023
Welcome to what may be the last episode of the Lift The Bar Podcast. Stuart will soon be departing from his position at LTB, so on this episode, let's take a stroll down memory lane and hear his final thoughts. The LTB podcast may appear again soon in a different guise, so keep your eyes peeled! Find Out More About LTB: Website: Instagram:info_outline #403 Dan Mee: Lessons Learned Going From 1-1 PT to Facility Owner.
Is it time for you to open a personal training facility? Before you leap into the unknown, you might want to learn from someone who has been there and done it. In this episode of the Lift The Bar podcast, Stuart talks to Daniel Mee, the owner of MeeFit. Listen to Dan's journey, from repurposing a spare changing room into a personal 121 PT area to owning a mammoth 7500 square foot facility with 5 PTs, serving over 200 dedicated members. Please tune in for a hearty dose of wisdom as Dan shares all lessons he wished he had known earlier. This includes how to successfully...info_outline #402 Dr. Janet Withall: How to Start Working With The Elderly Population (Repost)
Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is? It’s our mums and dads. Our grandparents and maybe even our great-grandparents! The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly, it’s incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their...info_outline #401 Dr Barbara Oakley: Upgrade Your Learning. Upgrade Your Career.
We often equate "learning" with our school days. It basically just involved being able to memory a lot of facts. But what if your capacity to learn extends far beyond that, influencing everything from your clients' results to your business's success? And…what if you could...learn to...learn more effectively? In this episode, Stuart is joined by an expert in this very field. Dr. Barbara Oakley is a distinguished educator, author, and engineering professor. Her work spans a multitude of disciplines, but she is particularly recognised for her research in learning...info_outline #400: The career advice every personal trainer needs
Welcome to the 400th episode of the Lift the Bar podcast! To celebrate this milestone, we’ve got every staff member at LTB to share their top personal training career tip. Expect to learn the significance of setting boundaries, how to prioritise what's most important for your clients, and why you might need to take advice from your local mechanic… Timestamps 1:58- Great ideas are meaningless without action. 3:07- Find new exercise methods. 7:22- Ensure that your advice is tailored to your clients' needs. 10:25- Create a business that aligns with your personal values. 14:55-...info_outline #399 Connor Heffernan: The History of Weight Training
Looking for a new protein shake...how about one made of… fish?! Welcome to an intriguing journey through the annals of the fitness industry. We delve into the genesis of progressive weight training, examine how popular exercises have transformed over the last century, and explore why understanding the past 100 years could be key to flourishing in the next five. This conversation was truly eye-opening. It's all too easy to be swept up by the "Next big thing" without recognising that, in fact, a variant of it has probably already come and...info_outline 398# Dr Michael Mash: How to screen clients, pain science and muscle knots
Navigating client discomfort is a common challenge in the life of a personal trainer. Whether the pain emerges at the start of a session, during an exercise, or the next day, it can often lead to a cloud of uncertainty. Trainers may question whether the exercises they've prescribed are the root cause of the issue and how best to alleviate it. "Could the deadlifts from yesterday's session be to blame? Was their form too flexed? Perhaps more foam rolling might help?" In this episode, Stuart engages Dr Michael Mash in a conversation centred around movement and pain. They explore...info_outline 397# Solo: How to Get Your Next Client
Let’s be real. All personal trainers need clients, and this episode will help you get your next one. Plain and simple. In under 20 minutes you’ll learn about six sources of potential clients you can exploit to grow your business, how to write compelling messages and offers that will win our former clients back and why Stuart might be going yachting… Timestamps 1:00- Where is my next client going to come from: A framework 2:11- Strategy 1: Family & Friends 5:00- Strategy 2: Your current clients 7:17-Strategy...info_outline #396 Gregg Slater: How to Programme For Hypertrophy
We're hitting rewind and revisiting a pivotal episode from 2020, honing in on a fundamental element of personal training - facilitating client muscle growth. Join Stuart and Gregg as they dissect the blend of science and art that underpins effective muscle development. Expect to learn about how to the apply the principles of hypertrophy to create client programs which stimulate muscle growth effectively for the general population. Beyond the programs, this episode also emphasizes how important it is to maintain a client’s interest while...info_outline #395 Mark Council: The Power of Local Business Connections
Navigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past. In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead generation more diverse and consistent. Expect to learn about how to effectively assess the costs tied to offline marketing, how to design mutually beneficial marketing with local businesses and why standing in Morrisons might help you get...info_outline
Navigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past.
In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead generation more diverse and consistent.
Expect to learn about how to effectively assess the costs tied to offline marketing, how to design mutually beneficial marketing with local businesses and why standing in Morrisons might help you get your next client.
Whether you're a gym owner or a personal one-on-one trainer, this episode underscores the timeless value of building reciprocal relationships amidst the ever-evolving landscape of digital platforms. It serves as an excellent reminder that, while digital trends may fluctuate, the power of personal relationships remains unchanged.
1:50- How did Mark start developing relationships with local businesses?
7:13- The value of exposure.
11:30- Strategies for finding and contacting local businesses.
22:20- Using client’s interests to find suitable businesses.
24:01- The value of giving free memberships to local businesses.
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