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LTBP #119 - Neil MacLean: How to Create An Effective Facebook Advert

LTB Podcast

Release Date: 07/25/2018

#439 Danielle Bemmer: Training Through Injuries, Empathy, Adaptation, and Creative Solutions show art #439 Danielle Bemmer: Training Through Injuries, Empathy, Adaptation, and Creative Solutions

LTB Podcast

·       Claire chats with Dani from Curious Fitness to explore the art of training clients with injuries and niggles. From integrating prehab and rehab into regular sessions to fostering trust through clear communication, they share practical strategies and personal insights from their experiences of their own injuries. Discover how creativity, empathy, and experience shape effective programming, helping clients stay strong and confident, even when setbacks arise.   Find Out More About LTB Membership: Website:  Instagram: 

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#438: Elle Brown: Finding Your Movement Groove show art #438: Elle Brown: Finding Your Movement Groove

LTB Podcast

Maggie chats with personal trainer and mother Elle Brown to explore what it really means to help clients “find their movement groove” in a world that often makes that far more complicated than it needs to be.   Together, they dig into: The role running has played in Elle’s life and how her relationship with movement has evolved The intersection of fitness, motherhood, identity and societal expectations and how these forces shape women’s experiences of movement What needs to change in the fitness industry if we want to genuinely help clients (and ourselves) in the long...

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#437 Claire and Maggie: New Year Expectations show art #437 Claire and Maggie: New Year Expectations

LTB Podcast

Claire and Maggie dive into the realities of New Year fitness trends, exploring why January isn’t always the best time for goal-setting and how to keep clients engaged beyond resolutions. They share practical strategies for client retention, marketing timing, and re-engagement, plus insights on navigating seasonal business fluctuations. Whether you’re a fitness professional or just curious about industry trends, this episode offers actionable tips and fresh perspectives.   Find Out More About LTB Membership: Website:  Instagram: 

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#436 Tom Morgan: Jump Into Strength: Mastering Plyometrics show art #436 Tom Morgan: Jump Into Strength: Mastering Plyometrics

LTB Podcast

Claire chats with Tom Morgan about what actually counts as plyometric training, the benefits general-population clients gain when plyos are programmed well, what coaches get wrong about it, how to progress plyometrics and much more.   Find Out More About LTB Membership: Website:  Instagram:     

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#435 Kim Stacey: Fitness For Every Body show art #435 Kim Stacey: Fitness For Every Body

LTB Podcast

Maggie sits down with Kim from Body Image Fitness to explore what it truly means to train for joy rather than aesthetics. Kim shares how her weight‑neutral studio creates space for every body to move, belong, and thrive, free from the pressures of diet culture. Together, they unpack why fitness is best rooted in celebration, connection, and empowerment, not comparison or correction.   Find Out More About LTB Membership: Website:  Instagram: 

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#434 Productivity Reclaimed: From Shame To Strategy show art #434 Productivity Reclaimed: From Shame To Strategy

LTB Podcast

Claire and Maggie chat about productivity including the negatives of hustle culture as well as some practical tips for being productive when action is genuinely needed.   Find Out More About LTB Membership: Website:  Instagram:     

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#433 Self Sabotage: It's Not What You Think show art #433 Self Sabotage: It's Not What You Think

LTB Podcast

Claire and Maggie discussed the concept of self-sabotage, challenging its scientific validity as well as ways personal trainers can approach clients who may be exhibiting maladaptive / sabotage like behaviors.  Find Out More About LTB Membership: Website:  Instagram: 

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#432 Zac Fennell: The Art Of Making People Feel Fabulous show art #432 Zac Fennell: The Art Of Making People Feel Fabulous

LTB Podcast

Chris chats to Zac Fennell, owner of BA1 Hair about the importance of looking after your customers, creating a brilliant team and much more.   Find Out More About LTB Membership: Website:  Instagram: 

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#431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better show art #431 Beyond SMART Goals - Supporting Clients Who Just Want To Feel Better

LTB Podcast

Claire and Maggie chat about the role of goals and working with clients who don't have something that fits in a nice structure. Find Out More About LTB Membership: Website:  Instagram: 

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#430 Jake and Sally Chat About Building Your Online Coaching Service show art #430 Jake and Sally Chat About Building Your Online Coaching Service

LTB Podcast

Jake talks to Sally about the world of Online Coaching and what Personal Trainers should consider having ready in the early stages of building their Online Coaching service.    Find Out More About LTB: Website:  Instagram: 

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More Episodes

In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising. 

Topics Covered:

-- How Neil set-up The SFN Expo using just FB ads.
-- How he started learning how to best use social media to market The SFN Expo.
-- Why personal trainers should consider using FB ads.
-- How to go about running a FB ad.
-- What kind of image you should use for your ad.
-- What kind of copy to write.
-- Using a headline or hook.
-- What kind of audience size you should be looking for.
-- How much to spend on your ad.
-- Tips for generating more leads off of your website.