LTBP #123 - Jon Goodman: Marketing & Generating a Second Stream of Income as a Trainer
Release Date: 08/15/2018
#452 Claire and Maggie: The Problem Of Perfect: A Look At Perfectionism and Training
LTB Podcast
The Problem of Perfect explores why striving to “do it all right” in fitness coaching can sometimes do more harm than good. Claire and Maggie unpack the difference between healthy conscientiousness and unhelpful perfectionism, looking at how rigid rules, all‑or‑nothing thinking, and self‑criticism can impact both trainers and clients. This episode offers practical ways for personal trainers to recognise perfectionist patterns, build more flexible, realistic plans, and model imperfection to create safer, more trusting coaching relationships. Find Out More About LTB Membership:...
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#451 Weight Neutral Coaching: Coaching Beyond Weight Loss
LTB Podcast
In this episode, Claire speaks with Maggie about what weight‑neutral coaching really looks like in practice. They explore how moving away from weight‑centric fitness shifts the focus toward function, joy, and client autonomy, and why this approach can create safer, more inclusive coaching environments. Maggie shares her journey transitioning to weight‑neutral coaching, practical changes personal trainers can make to language and marketing, and how to hold clear boundaries with clients seeking weight loss without losing business or integrity. Find Out More About LTB...
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#450 Anti-Glycolytic training- all the effort, none of the burn
LTB Podcast
Claire and Maggie explore anti‑glycolytic training, a high‑intensity, high‑rest approach rooted in Soviet sport science, and why avoiding the burn can lead to better endurance, recovery, and long‑term results. Find Out More About LTB Membership: Website: Instagram:
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#449 Caroline Farrow: Better Together: The PT and Physio Relationship
LTB Podcast
In this episode, Maggie sits down with Caroline, physiotherapist and founder of Rebalance Physiotherapy, a mobile and care home practice serving South Manchester, Cheshire, and Derbyshire. Caroline works with some of the most complex client presentations in the field, incl neurological conditions, frailty, post-hospital rehabilitation, and falls prevention, delivering high-quality physio in people's homes and care settings rather than behind a clinic door. They talk about what building a business actually looks like outside of your training, the real challenges of working mobile, and what it...
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#448 Claire and Maggie: Belonging In Practice
LTB Podcast
In this episode, Maggie and Claire explore what belonging really looks like in personal training. They discuss how trainers can create connection through listening, language, and intentional culture‑setting, without forcing community or relying on surface‑level friendliness. Drawing on real coaching examples and behavioural science, the conversation unpacks the difference between interpersonal and structural belonging, how environments influence client comfort, and why genuine one‑to‑one relationships matter most. This episode is for coaches who want clients to feel seen, understood,...
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#447 Megan Kelly: Strength Without Ego
LTB Podcast
What does it take to lift over 23,834kg in a single hour? We’re joined by world-record holder and personal trainer Megan Kelly to discuss the mental and physical grit required to achieve a Guiness World Record. But this isn't just a talk about stats; it’s a deep dive into the heart of coaching. Megan opens up about the resilience she gained from her successful and "failed" record attempts, her journey of opening her own studio, and why she recently decided to become a total beginner again by learning calisthenics. We explore her person-centered philosophy and why her primary metric for...
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#446 Steffie Murray: What It Takes To Be The Strongest Woman
LTB Podcast
In this episode, Claire chats with Steffie Murray to explore her journey as a competitive strongwoman, from discovering the sport to becoming Scotland’s Strongest Woman, Britain’s Strongest Woman, and finishing second in the world. Steffie shares what drew her to strongman competition, the variety of events that keep her motivated, and how the sport has transformed her confidence, discipline and relationship with her body. We dive into the realities of training for strongwoman competitions, including how Steffie structures her strength sessions, event days, and recovery work to stay...
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#445 Mara Moon, Helen Butler, and Eleanor Palmer: What Clients Wish Trainers Knew
LTB Podcast
What is it actually like to be on the receiving end of our coaching? To find out, we’ve flipped the script. In this episode, Maggie sits down with three of her own clients, Mara, Helen, and Eleanor, to get the unvarnished truth from the gym floor. From the initial nerves of walking into a gym to the specific things a coach does that build (or break) trust, these women share their honest experiences of the fitness industry. We talk about what keeps them motivated, how they balance training with high-pressure lives, and what they wish all PTs knew about the client experience. If...
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#444 Claire and Maggie: Building A Values Lead Business
LTB Podcast
What if your personal training business was guided by your values, not just trends or tactics? In this episode, Claire and Maggie explore how clearly defined values can act as a compass for decision making, client relationships, pricing, policies, and team culture. Drawing on real examples from Maggie’s studio, they discuss how values like community, joy, and confidence show up in day‑to‑day operations and why values should shape how you run your business, not just how you market it. A practical conversation for personal trainers who want a business that feels aligned, sustainable, and...
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#443 Pete Yardley Patel: Running A Successful Business In A Commercial Gym
LTB Podcast
Claire chats with Pete Yardley Patel about his personal training career. Pete qualified 13 years ago and has built a sustainable business in a commercial gym and it is brilliant to hear about his long term success in an environment which can sometimes be seen as a short term stepping stone Find Pete: @peteyardley.hf Find Out More About LTB Membership: Website: Instagram:
info_outlineIn this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.