Highest-Performing LI Lead Magnets
LinkedIn Ads Show
Show Resources on LinkedIn community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your...
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LinkedIn's New Event Ads
LinkedIn Ads Show
Show Resources with Gina Kleiner on LinkedIn the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see...
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Is Vertical Video Best?
LinkedIn Ads Show
Show Resources: Amazing with Chandler Quintin on LinkedIn or the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Subscribe with any questions, suggestions, or corrections Summary: In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms...
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LinkedIn's Measurement Insights Tool
LinkedIn Ads Show
Show Resources: Here are the resources we covered in this episode: the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn’s newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50...
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Identify Your LinkedIn Ads Traffic
LinkedIn Ads Show
Show Resources: Here are the resources we covered in this episode: this episode Connect with on LinkedIn Get ! It's Free! Sam McKenna's using LinkedIn Ads w/ RB2B the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of , to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their...
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LinkedIn Ads Sales Benchmarks
LinkedIn Ads Show
Show Resources: Here are the resources we covered in the episode: Here's the from the episode, free Connect with on LinkedIn that Ruby referenced Follow on LinkedIn Follow on LinkedIn Join the community and get access to our 4 courses to take you from beginner to expert Contact us at with any questions, suggestions, or corrections! a great, no-cost way to support us Summary: The Power of Benchmarks in LinkedIn Advertising & Sales In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark...
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LinkedIn Ads Over the Holidays
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: Contact us at with any questions, suggestions, or corrections! A great, no-cost way to support us: Summary: Should You Pause LinkedIn Ads Over the Holidays? In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn’s recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up. Key Findings: Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity....
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LinkedIn Ads Lead Magnets
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution...
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Create a LinkedIn Ads Funnel
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads...
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How Reputation Affects Your LinkedIn Ads
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Description: This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your...
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Here were the resources we covered in the episode:
In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into LinkedIn's product roadmap, detailing new and upcoming features advertisers should get excited about. If you're looking to stay ahead of the curve and leverage the latest tools in LinkedIn Ads, this episode gives you everything you need to know. AJ shares personal insights, community feedback, and predictions for how these features could impact your campaigns.
Key Topics Covered:
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Pro Tip for Lead Generation Ads:
- Keep ad copy between 100-160 characters to avoid the “See More” link, saving costs on unnecessary clicks that don't trigger lead forms.
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Dynamic Sponsored Content in Alpha:
- Salesforce is testing dynamic variables (like industry or company name) in sponsored content. Expect more personalization options coming soon.
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Reserved Ads & Primetime Ads (2025):
- Reserved Ads: Secure the first ad slot in the feed for maximum visibility.
- Primetime Ads: Achieve 100% audience reach within a 24-hour period—ideal for major campaigns.
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Live Event Ads Rolling Out:
- Promote live events dynamically before, during, and after the event, with advanced retargeting options based on attendee engagement.
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Connected TV (CTV) in Public Beta:
- Use LinkedIn targeting to deliver non-skippable video ads on streaming services like Roku, Hulu, and Peacock.
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Buyer Group Targeting (Q2 2025):
- Automatically target the entire buyer’s committee with roles and titles relevant to a specific prospect.
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Conversion API Now Available:
- Report conversions with high accuracy without relying on cookies. Partners include HubSpot, Zapier, and Google Tag Manager.
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Dynamic UTM Parameters Launched:
- Apply dynamic UTM tracking at the campaign or account level to streamline campaign setup and reporting.
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Business Manager Enhancements:
- Block/Allow Lists can now be applied at the Business Manager level, simplifying brand safety management across multiple accounts.
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Coming Soon: Publisher Reporting & Share of Voice Insights:
- Get performance breakdowns by publisher for LAN and CTV ads, and measure how much visibility your brand captures compared to competitors.
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Objective-Aware Creative Rotation (Q1 2025):
- AI-powered ad rotation tailored to campaign objectives for better performance.
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Predictive Companies Beta:
- Expands on predictive audiences by identifying entire companies showing interest, offering more precise B2B targeting.
If you want to stay ahead with these new LinkedIn Ads features, we've got AJ’s expert breakdowns and actionable tips!
Don't miss this opportunity to prepare for the future of LinkedIn Ads. Get insights into what’s working, how to optimize campaigns with the latest tools, and how to use new features to boost your results. Join the LinkedIn Ads Fanatics community to discuss strategies, learn from experts, and upgrade your advertising game!
Show Transcript:
For the full show transcript, see the show notes page here: Episode 151