LinkedIn Ads ABM Playbook 2026
LinkedIn Ads Show
NOTES The to getting the highest match rates on LinkedIn lists Buyer's committee AJ's free and get access to our 4 courses to take you from beginner to expert. with any questions, suggestions, or corrections! Anthony Blatner's new LI Ads Resty Concepcion and editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox shares his complete modern account-based marketing (ABM) playbook for LinkedIn Ads. Learn how to build high-quality company lists with near-perfect match rates, target the right decision-makers, structure ABM campaigns for...
info_outline
Avoid the LinkedIn Ads Brand Awareness Objective
LinkedIn Ads Show
NOTES and get access to our 4 courses to take you from beginner to expert. with any questions, suggestions, or corrections! SUMMARY Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can...
info_outline
The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member
LinkedIn Ads Show
NOTES with Resty Concepcion on LinkedIn, the podcast editor that we love! his video editing skills. and get access to our 4 courses to take you from beginner to expert. with any questions, suggestions, or corrections! SUMMARY In this week's episode of The LinkedIn Ads Show, AJ Wilcox introduces CPRM (Cost Per Retargetable Member)—a powerful new metric for measuring how efficiently your LinkedIn ads build high-quality retargeting audiences. Learn how to calculate CPRM, compare the true performance of video, thought leader, document, and static ads, and use this insight to...
info_outline
Stop Using LinkedIn Conversation Ads Now | The LinkedIn Ads Show
LinkedIn Ads Show
NOTES and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! with any questions, suggestions, or corrections! SUMMARY In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the...
info_outline
LinkedIn Ads Executive Thought Leadership Strategies
LinkedIn Ads Show
Notes with Ruby on LinkedIn the reports filled with executive thought leadership gold! to the LinkedIn Live event with Ruby and her cutting-edge thought leaders and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it’s now...
info_outline
LinkedIn Ads Data Enrichment Strategies
LinkedIn Ads Show
Show Resources LinkedIn profile - follow and connect! and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into...
info_outline
LinkedIn Buyer Group Targeting
LinkedIn Ads Show
Show Resources LinkedIn profile - follow and connect! LinkedIn profile - follow and connect! community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn’s Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn’s...
info_outline
LinkedIn Ads Budget Pacing
LinkedIn Ads Show
Show Resources Coupon Code to save money on : B2 community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Struggling to keep your LinkedIn Ads budget on track all month long? You’re not alone—this week on The LinkedIn Ads Show, host AJ Wilcox dives deep into the tricky world of pacing your ad spend. From the pitfalls of daily budgets and lifetime caps to the tools and strategies that actually work, this episode is packed with expert insights to help you avoid overspending and take full control of your LinkedIn...
info_outline
LinkedIn Ads Company Size Targeting
LinkedIn Ads Show
Show Resources community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into one of the platform’s most powerful — and misunderstood — targeting facets: company size. Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all....
info_outline
Highest-Performing LI Lead Magnets
LinkedIn Ads Show
Show Resources on LinkedIn community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your...
info_outlineShow Resources:
Here were the resources we covered in the episode:
Our last deep-dive analysis on holiday traffic from 2022's holidays
Summary: Should You Pause LinkedIn Ads Over the Holidays?
In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn’s recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up.
Key Findings:
- Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity.
- Click-through rates saw slight improvements but not enough to justify higher costs.
- Cost per lead increased significantly, making conversions more expensive.
- Thought leader ads and video ads performed better, especially in the period between Christmas and New Year's.
- Thanksgiving had the best overall performance, while New Year's saw the highest video engagement.
Takeaways & Recommendations:
- Pause single image ads and conversation ads on holidays—they generally performed worse.
- Resume conversation ads immediately after holidays to capitalize on higher engagement.
- Keep video and thought leader ads running—they showed strong performance.
- Be mindful of bidding strategy—manual CPC bidding helped maintain cost efficiency.
AJ’s final verdict? Unless you're running video or thought leader ads, pausing your LinkedIn campaigns over the holidays is likely the smarter move.
Want more insights? Join the LinkedIn Ads Fanatics community at fanatics.b2linked.com.