LinkedIn Ads Show
Show Resources on LinkedIn community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your...
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Show Resources with Gina Kleiner on LinkedIn the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see...
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Show Resources: Amazing with Chandler Quintin on LinkedIn or the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Subscribe with any questions, suggestions, or corrections Summary: In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms...
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Show Resources: Here are the resources we covered in this episode: the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn’s newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50...
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Show Resources: Here are the resources we covered in this episode: this episode Connect with on LinkedIn Get ! It's Free! Sam McKenna's using LinkedIn Ads w/ RB2B the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of , to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their...
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Show Resources: Here are the resources we covered in the episode: Here's the from the episode, free Connect with on LinkedIn that Ruby referenced Follow on LinkedIn Follow on LinkedIn Join the community and get access to our 4 courses to take you from beginner to expert Contact us at with any questions, suggestions, or corrections! a great, no-cost way to support us Summary: The Power of Benchmarks in LinkedIn Advertising & Sales In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark...
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Show Resources: Here were the resources we covered in the episode: Contact us at with any questions, suggestions, or corrections! A great, no-cost way to support us: Summary: Should You Pause LinkedIn Ads Over the Holidays? In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn’s recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up. Key Findings: Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity....
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Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution...
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Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads...
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Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Description: This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your...
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Here are the resources we covered in this episode:
- Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
- Rate/Review
- Email us with any questions, suggestions, or corrections!
Summary:
In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn’s newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement.
Key Takeaways:
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Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent.
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Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can’t be drilled down to specific campaigns or ads—only grouped by funnel stages.
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AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence.
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CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact.
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Top Performer Logic = Volume, Not Efficiency – LinkedIn defines “top” as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions.
Next Steps:
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Check if you have access: In Campaign Manager, look for “Measurement” in the left-hand nav. If it replaced “Analyze,” you’ve got it.
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Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights.
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Connect your CRM: Unlock deeper revenue and sales performance insights.
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Give feedback to LinkedIn: Share what’s useful and what you’d like improved. The tool is still early in development.
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Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com.
Show Transcript:
For the full show transcript, see the show notes page here: Episode 159