Featured Videos #3 - The Heavy - How You Like Me Now?

Like most of you I watched the Super Bowl last night and although the game was absolutely spectacular I thought the commercials were a bit lacking this year.  One of them, however, especially moved me.  It was an ad for the Kia Sorento starring 5 child toys including the famous Sock Monkey taking the Sorrento for a joy ride and generally partying up the town.  The fact that this commercial had the Sock Monkey getting an I Heart Mom patch stitched on its arm and the Robot toy dancing the robot at a club was enought to win me over. 

As awesome as seeing toys getting their party on is, each scene was greatly accentuated by the driving funk powered tune playing in the background. After some quick searching I discovered that the song is called 'How You Like Me Now' by a British band called The Heavy.  I tried to find some audience recordings of this band but my quest was without any luck.  I did, however, find some really great videos for live versions of this song. 

First up we have their live in studio performance at Seattle's KEXP.  Also be sure to check out KEXP's Youtube Channel since there are lots of other great videos similar to this one.

 

 

Next is their 01/19/10 performance on Letterman.  They rock it so hard that Dave asks them to play an unprecedented encore...Letterman knows his shit.

The Heavy - Late Show with David Letterman - 01/19/10

Finally the commercial that started it all (for me that is).

 

 

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