How to Use Quizzes for Lead Generation Marketing with Tai Goodwin

In this episode of the See Life Different podcast, we welcome Tai Goodwin, CEO of That Marketing Team and creator of the Liberated CEO Accelerator. Tai, with over 20 years of experience, shares her insights on marketing, technology, and lead generation. She emphasizes the importance of implementing strategies and not being hindered by fear or excuses. This episode is perfect for creative entrepreneurs who want to take their business to the next level. Tune in for an inspiring conversation on marketing and stepping outside of your comfort zone.

Tai Goodwin is the CEO of That Marketing Team. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune 500 companies like Barnes & Noble and tech start-ups like Leadpages. A former teacher turned corporate trainer, turned entrepreneur, and author, Tai is passionate about marketing technology and lead generation. After coaching and teaching hundreds of entrepreneurs on social media, marketing, and business strategy, it became clear that the biggest challenge her client faces is implementation. Coaches, consultants, and course creators work with Tai when they are tired of trying to figure out how to do marketing on their own. They get the strategy, training, and implementation support that allows them to create a marketing system that works.

[00:02:10] Teacher background and leaving.

[00:04:19] Realizing corporate life wasn't for her.

[00:07:12] Focusing on quiz marketing.

[00:10:19] Being permissionless.

[00:14:02] Permissionless in my life.

[00:17:30] Using quizzes for lead generation.

• 00:02:47 - "And so I left and before I was a teacher, I did two years with AmeriCorps."

• 00:05:50 - "...get their marketing together, get the word out about who they are."

• 00:09:03 - "But the better quizzes are things that are really going to help people figure out what their [business/marketing] problem is or give them some insight."

• 00:10:19 - "I want my legacy to be around helping more women become permissionless."

• 00:13:58 - "I want to be permissionless in my life. I want to see more women be permissionless so that we can change the world."

• 00:15:46 - "There are people who can't step into their purpose until you step into yours."

• 00:18:38 - "You're opening a platform for women and that's just incredible."

 https://thatmarketingteam.com/maquiz

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Zaakirah is a cancer survivor, author, and creative strategist. She helps entrepreneurs to confidently and consistently grow their brands through digital media and events. At six months old, a camera saved her life. At nine months old, she was taken into surgery to remove her right eye due to a rare childhood eye cancer tumor detected by a photo her mom took. Her hearing slowly declined as she got older, but her other three senses kicked in and functioned well. She never strayed too far from her purpose in life. Later, she moved to Washington D.C. to expand her education in professional photography and videography. She has traveled to 11 countries and 21 states. Others viewed her work as if they were on a trip and had traveled with her the way she beautifully captured sceneries and personalities. Connect on social:

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