#292 - How to Optimize Your Real Estate Marketing to Rank Higher and Close More Deals - Trevor Mauch
Release Date: 09/17/2025
#311 - Why Building Income Matters More Than Building Wealth - Dustin Heiner
Living Off Rentals
Joining us in this episode of Living Off Rentals is returning guest Dustin Heiner, real estate investor, coach, and founder of Master Passive Income. Dustin has been on the show more times than any other guest, and for good reason. After getting laid off from his government job, he began buying rental properties with a clear focus on cash flow. By his late 30s, his rental income had replaced his W-2, giving him full control over his time. In this conversation, Dustin shares why income, not net worth, is the real path to freedom. He breaks down how delayed gratification, intentional...
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#310 - Just Buy a House Already Using Subject-To Deals - William Tingle
Living Off Rentals
Joining us on this episode of Living Off Rentals is William Tingle, a creative real estate investor, coach, and author of the new book, Just Buy a House Already. William first appeared on the show in 2023, and our conversation picks up right where his story leaves off. After leaving a demanding career in the restaurant industry, William built his business around subject-to and seller-financed deals that generate cash flow without tenants, heavy rehabs, or traditional rentals. Listen as he shares how subject-to deals really work, why clear communication and transparency with sellers matters,...
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#309 - Building Financial Freedom Through 20+ Real Estate Deals While Serving in the Military - Stu Grazier
Living Off Rentals
Joining us in this episode of Living Off Rentals is a Naval Academy graduate, retired Navy pilot, and lifelong entrepreneur who quietly built real estate wealth while serving 20 years in the military. Stu Grazier's journey started long before real estate podcasts were mainstream. From flipping raw land and house hacking in San Diego before the term even existed, to private lending during deployments, he shares how he built wealth by taking action, learning through failure, and staying disciplined while others partied away their paychecks. This episode is packed with real-world perspective and...
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#308 - From Academia to Airbnb: Turning Data into Dollars with Short-Term Rentals - Drew Ivey
Living Off Rentals
What happens when a former cancer researcher and college professor applies a data-driven mindset to short-term rentals? Joining us in this episode of Living Off Rentals is someone who spent 12 years teaching college biology and advising future doctors and pre-med students. Today, he’s a short-term rental investor focused on building cash flow and flexibility through data-driven decisions. Drew Ivey shares his journey from academia into real estate investing, and how one well-researched short-term rental deal reshaped his financial future. He breaks down how data, patience, and intentional...
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#307 - Building a W-2 Exit Plan with Short-Term Rentals - Stephen Arnaud
Living Off Rentals
In this episode of Living Off Rentals, host Kirby Atwell sits down with Stephen Arnaud, an engineer, W-2 employee, and father of three, who’s intentionally building his path out of the 9-to-5 through short-term rentals. Stephen shares why, even though he enjoys his career, the demands of a W-2 job started to conflict with family life and long-term freedom. Like many high-performing professionals, he realized that traditional investing alone wasn’t going to give him the flexibility he wanted anytime soon. That realization led him to short-term rentals. If you are still working a 9-to-5 but...
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#306 - Saving Historic Buildings and Creating Value Through Smart Redevelopment - Kevin Kreger
Living Off Rentals
Joining us for today's episode of Living Off Rentals is someone who specializes in historic preservation projects that many investors overlook, but can be transformed into high-performing rental assets. Kevin Kreger is Kirby Atwell's longtime friend and a construction expert. He is the founder of On Point Construction and Fiddle Leaf Development. He breaks down how he transitioned into design-build work and eventually into restoring historic downtown buildings with serious cash-flow potential. Listen as they dive deep into why historic properties aren’t as intimidating as they seem, how to...
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#305 - Building $50K/Month in Passive Income Without Wall Street - Joey Mure
Living Off Rentals
Joining us on this episode of Living Off Rentals is someone who teaches people how to build income streams on their own terms. Joey Mure is the co-founder of Wealth Without Wall Street, a platform dedicated to helping people rethink traditional money advice and create passive income that gives people more control over their lives. Once a high-earning corporate professional who felt constantly pulled away from his family, Joey now generates over $50,000 a month in passive income and guides others through the system for building passive income streams that helped him reclaim his time....
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#304 - How Short-Term Rentals Let Her Quit HR and Take Back Family Time
Living Off Rentals
Joining us on this episode of Living Off Rentals is a Navy veteran and mom of three who went from a high-pressure military career to building a real estate business that allowed her family to take back their time. Karin Ventresca is a Naval Academy graduate, former nuclear engineer, HR professional, and now a full-time real estate investor and short-term rental operator. After years of long commutes, daycare drop-offs, and COVID-era burnout, she and her husband built a short-term rental portfolio that gave them the freedom to reshape how they spend their days. Listen as she shares how they...
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#303 - From 9th Grade Dropout to Early Retirement with 150 Real Estate Units - Matt Hawkins
Living Off Rentals
What does it take to go from dropping out of school in ninth grade to owning more than 150 rental units and retiring in your 40s? Matt Hawkins, also known as the Lumberjack Landlord, is a self-taught investor who now manages over 50 buildings and 400 tenants with just one employee — all from his phone. He joins us on this episode of Living Off Rentals to unpack his incredible journey from humble beginnings to financial freedom. Listen as he shares how early mistakes, creative deal-making (like buying a city-owned police station), and consistent systems helped him build a real estate empire...
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#302 - Leveraging the 30-Year Fixed Loan to Create Generational Wealth Through Rentals - Adiel Gorel
Living Off Rentals
Joining us on this episode of Living Off Rentals is someone who has spent more than four decades helping people build wealth through simple, long-term rental investing. Adiel Gorel is an investor, educator, and the author of Remote Control Retirement Riches. He has helped thousands of people buy brand-new rental homes in strong U.S. markets, using the 30-year fixed loan as the foundation for building lasting wealth. Listen as he shares how he went from an engineer in 1980s Silicon Valley to a global real estate investor, why he believes that the 30-year fixed loan is the greatest financial...
info_outlineJoining us on this week’s episode of Living Off Rentals is someone who isn't just focused on building businesses, but is also passionate about building a life that actually matters.
Trevor Mauch is the founder of Carrot, the software platform that has helped thousands of real estate investors and agents generate leads online.
Beyond business success, Trevor is a strong advocate for designing your company in a way that supports your health, freedom, and purpose, rather than becoming a trap that drains you.
In this conversation, Trevor shares the habits, marketing strategies, and mindset shifts that allow entrepreneurs to scale without sacrificing their personal lives.
He breaks down why most real estate websites lose deals, how to build online authority that ranks in both Google and AI searches, and why stacking credibility signals like testimonials and local content is now more important than ever.
If you’ve ever felt like your business owns you instead of the other way around, this episode will give you the clarity and tools to make a change. Enjoy the show!
Key Takeaways:
[02:15] Introducing Trevor Mauch and his background
[04:09] Building Carrot and lessons from scaling a software company
[10:39] Off-market vs. MLS. Why the best discounts come from networking and probate deals
[15:18] Why website performance directly impacts your deal flow
[18:38] How to optimize marketing for different real estate models
[19:17] Offline + online marketing work together
[23:47] Carrot sites are already ranking in ChatGPT results
[25:06] The future of search: one trusted answer, not endless results
[28:50] Building authority so algorithms rank you higher
[31:10] Trevor’s take on the biggest opportunity for investors today
[34:21] How to build online credibility with content, reviews, and testimonials
[37:47] Why your business will never outgrow your personal identity
[39:09] Breaking free from limiting beliefs that hold entrepreneurs back
[41:40] The Entrepreneur Freedom Formula explained
[46:37] What to do if your business is pulling you away from family, health, and faith
[51:42] The repeatable process builder that helps you delegate effectively
[55:28] How coaching helped Trevor grow Carrot to where it is today
[58:42] The “big unlock” that changed everything for him
[01:01:51] Evaluating the value of a business
[01:04:24] Carrot’s buy vs. build decision in acquiring InvestorFuse
[01:11:04] New AI tools that instantly summarize leads and streamline deal flow
[01:12:29] Outro
Guest Links:
Carrot Website: https://carrot.com/
Trevor Mauch Website and Podcast: https://www.trevormauch.com/freedom/
Instagram: https://www.instagram.com/trevor.mauch/
Facebook: https://www.facebook.com/thetrevormauch
YouTube: https://www.youtube.com/@thetrevormauch
Show Links:
Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals
Living Off Rentals YouTube Podcast Channel - youtube.com/c/LivingOffRentalsPodcast
Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals
Living Off Rentals Website – https://www.livingoffrentals.com/
Living Off Rentals Instagram – instagram.com/livingoffrentals
Living Off Rentals TikTok – tiktok.com/@livingoffrentals