The Open House Strategy That Actually Works
Loan Officer Freedom
Episode 619 If you want to stop wasting weekends at open houses and start turning them into real leads, get access to the same agent data Carl uses at and see how qualifying the right agents changes everything. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Kristin Simpson to break down why most loan officers are doing open houses the hard way and why that leads to frustration, burnout, and zero referrals. Carl and Kristin explain the real numbers behind agent productivity, why randomly showing...
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From Homeless to 79 Closings This Past Year with Juan Flores
Loan Officer Freedom
Episode 618 If you have ever wondered what consistent daily activity actually looks like when it is done the right way, grab a free walkthrough of the Freedom Tracker at and see how the numbers line up when you stop guessing and start tracking. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Juan Flores, a loan officer out of Chattanooga, Tennessee, whose story will stop you in your tracks. Juan went from being homeless to closing 79 loans for just under $23 million last year, all in less than...
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When Everything Falls Apart: Lessons on Resilience and Focus
Loan Officer Freedom
Episode 617 Schedule a one on one free coaching call, click or visit . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Brandon Hutchenson, a producing branch manager at Summit Funding with over two decades in the mortgage business, to share one of the most raw and honest conversations ever recorded on the show. Brandon opens up about growing up with very little, building a successful mortgage business, and what happened when a series of personal and financial blows nearly took everything he had...
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How to Learn From 10 Podcasts Without Listening to All of Them
Loan Officer Freedom
Episode 616 Join Loan Officer Breakfast Club at where we share ideas like this every weekday morning and even send you the replays if you can’t make it live. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this practical and eye opening episode, Carl sits down with returning guest John King to unpack a smart AI driven approach for consuming podcast content faster without missing what actually matters. John shares how he uses tools like Google Gemini to pull transcripts, summaries, and action steps from podcasts so he can focus...
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How Tracking Creates Freedom and Why Consistency Beats Talent Every Time
Loan Officer Freedom
Episode 615 If you want a simple way to create more consistency, better conversions, and more control over your business, grab a free walkthrough of the Freedom Tracker at . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Lacey Moores, a producing branch manager out of Kansas City who closed 177 loans for $55 million last year, to break down how she has stayed consistent, profitable, and in love with the business after more than two decades in mortgages. Lacey shares why falling back in love with...
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The YouTube Strategy That Helped One LO Close 25 Deals a Year Without Going Viral
Loan Officer Freedom
Episode 614 Schedule a seat at our next live event, the Pipeline Accelerator Event in Clearwater, Florida. Get details and first notification at . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with John King of California Dream for All to uncover how consistent YouTube content became a reliable source of business without chasing viral status. John walks through his early years of dormant video output, the shift to intentional content, and the moment he started seeing real production from his videos. ...
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Staying in Your Lane: Grow More by Doing Less
Loan Officer Freedom
Episode 613 Schedule a one on one free coaching call, click or visit . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jonas Rosenberg, a top producing loan officer at Summit Funding, to share what happened when his entire team left and he was forced to rebuild his business from scratch. Jonas opens up about how that reset exposed unhealthy habits, pushed him to simplify his role, and ultimately helped him create more momentum with far less stress. Jonas explains how defining clear non...
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Come To Find Out, I Don't Really Suck...
Loan Officer Freedom
Episode 612 If you want a simple framework to stop overthinking lost deals and start winning more business by fixing what actually matters, visit . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jim Reed for a candid, practical conversation about why loan officers lose business and why it usually has nothing to do with rates, skill, or talent. Carl breaks down the four real reasons someone does not choose you, they did not know you, they could not relate to you, you did not present a clear plan,...
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Dave Kammerer: He's #1 In Volume And Here's How
Loan Officer Freedom
Episode 611 Schedule a one on one free coaching call, click or visit . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Dave Kammerer, the number one producer in volume at Summit Funding, to unpack how he consistently leads a massive branch while still producing at an elite level himself. Dave shares what it really looks like to be a producing branch manager, why most people misunderstand that role, and how he intentionally built his personal production to run efficiently so he could also coach,...
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Linus Thalman - Old-School Sales in a High-Tech Mortgage World
Loan Officer Freedom
Episode 610 If you want help building a sales process that blends real relationships with smart technology, without racing to the lowest price, visit . Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Linus Thalman, a Metro Detroit based loan officer and brokerage owner who closed 150 personal units this year by leaning into old school sales fundamentals in a high tech mortgage world. Linus shares his journey from starting in the business back in 2003 to becoming a top producing broker who still...
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Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl is joined by top-producing loan officer and team leader Sarah Cox, who breaks down her full 5 star client experience system and explains how she consistently turns borrowers into lifelong fans. Sarah shares how a simple Walt Disney quote on her desk sparked the idea for a client journey that feels thoughtful, tangible, and unforgettable in a world full of digital noise and lookalike lenders.
You’ll hear how she re-engineered every stage of the client path, from branded thank you postcards with QR-activated homebuyer guides, to glossy pre-approval packets that feel like a true milestone event, to sweet contract gifts, to a clear to close pizza box that creates excitement and earns glowing reviews. She even walks through the watercolor home magnets she gives at closing, a unique top-of-mind tool that stays on the client’s refrigerator long after move-in day.
Sarah and Carl also explore how these touchpoints spark more referrals, how she built the system so her whole team can use it, and how she’s using this experience strategy to book more agent appointments than ever before. She opens up about what she learned from major brands like Disney, Apple, and Coca-Cola, why she believes loan officers should invest 8 to 10 percent of gross revenue back into marketing, and how this shift is helping her team close more loans with less chasing.
If you want to separate yourself from every lender down the street and create a client journey that builds loyalty, referrals, and remarkable moments, Sarah’s blueprint will show you how to elevate your entire business and become the person of interest that borrowers and agents are drawn to.
Connect with Sarah and see how she runs her operation at StartWithSarah.com