Search Smarts: Voice Search Optimization Tips
Local SEO Tactics and Digital Marketing Strategies
Release Date: 07/02/2025
Scaling Lawn & Landscaping Businesses with Green Marketing’s Aiden Silvers
Local SEO Tactics and Digital Marketing Strategies
How a Niche Marketing Strategy Is Helping Lawn and Landscaping Businesses Scale Smarter In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that’s helping lawn and landscape business owners across the country achieve scalable growth. Drawing from a recent in-depth conversation on the Local SEO Tactics podcast, we’re sharing key insights from Aiden that lawn care and landscaping...
info_outline
How to Optimize, Compare, and Crush Local SEO with Local Dominator
Local SEO Tactics and Digital Marketing Strategies
A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You’ll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts,...
info_outline
From Garage Tech to SEO Powerhouse: Eldar Cohen’s Journey with Local Dominator
Local SEO Tactics and Digital Marketing Strategies
How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local...
info_outline
How AI Is Changing Google Business Profiles (GBP): Expert Insights from Former Google Director Brad Wetherall
Local SEO Tactics and Digital Marketing Strategies
Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the...
info_outline
Ex-Google Director Reveals the Future of Search: AI Overviews, Zero-Click, and What’s Coming Next
Local SEO Tactics and Digital Marketing Strategies
What happens when Google shifts from being a search engine to an answer engine? 🚀 In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy. https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/ GBP Experts:
info_outline
Kasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMs
Local SEO Tactics and Digital Marketing Strategies
How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You’ll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven...
info_outline
Kasim Aslam’s #1 Growth Hack for Small Businesses: Hiring Global Talent - 242
Local SEO Tactics and Digital Marketing Strategies
Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities. What You’ll Learn Why entrepreneurs should...
info_outline
Tools for Competitor Analysis & GBP Content Strategy - 241
Local SEO Tactics and Digital Marketing Strategies
Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive...
info_outline
Search Smarts: Easiest Way to Be Found for AEO and SEO
Local SEO Tactics and Digital Marketing Strategies
AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and help AI assistants like Siri, Alexa, and ChatGPT recommend your business more confidently. Discover why local authority matters more than ever and how getting listed in the right places can supercharge your online visibility. Enjoyed this episode?...
info_outline
Can Social Media Really Help Your Local SEO? Here’s What to Know - 240
Local SEO Tactics and Digital Marketing Strategies
How to Use Social Media to Strengthen Your Local SEO Strategy While social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact. What You’ll Learn How social media indirectly supports your local search rankings Which platforms to focus on based on...
info_outlineVoice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site’s speed and mobile-friendliness. Voice search optimization doesn’t have to be complicated, and these tips will help set you up for success in 2025 and beyond.
Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode!