MB 071: Effective Task Management
Magician Business Podcast
In this final episode of this season, Gemma Parker had a brief coaching with Zivi on what to do to manage her tasks effectively, including multitasking and task switching. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Gemma share important things about Search Engine Optimization that can help get more traffic to your website. In this Episode we discuss: For some, task switching is now good but it depends on your mindset Multitasking is okay as long as you get the job done The problems with multitasking The book "The Gift of Done" From...
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MB 070: Directing Traffic to Your Site
Magician Business Podcast
Directing Traffic to Your Site In this episode, Paul Cochrell aka Tall Paul had a brief coaching with Zivi on what to do with his his website to drive more traffic. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Paul share important things about the email outreach that can help get more traffic in your website. In this Episode we discuss: Paul has been performing since 1998 even before SEO was born Paul wants to improve his Google rankings and learn SEO What is white hat and black hat approach and which is better Why Youtube is the best place...
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MB 069: Making Your Site Congruent With Your Needs
Magician Business Podcast
Making Your Site Congruent With Your Needs In this episode, Chad Jacobs had a brief coaching with Zivi on what to do to his website to get more bookings and interest from customers. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Chad share important things about the changes that can be made on a website. In this Episode we discuss: Chad's main goal here is get more shows How to structure the website so that customers know what they will get The importance of the text font size The importance of adding a blog in the website Ideas for blog posts...
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MB 068: Selling Workshops for Corporate
Magician Business Podcast
Selling Workshops for Corporate In this episode Jonah Babins had a quick coaching with Zivi on how should be the approach in offering somekind of workshops for corporate teams or business teams. Zivi’s suggestion could be applicable for your business too, listen now! Zivi and Jonah share important things about the new market. In this Episode we discuss: Jonah wants to start with small companies and eventually go into bigger market Where to start finding companies to offer it. The problem that’s going to be fixed by his workshop Jonah’s motivation is he knows that he can give better...
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MB 067: How To Enter a New Market
Magician Business Podcast
How To Enter a New Market Once a business is established and thriving in its home market, it is often seen as the right time to branch out into a new market. Zivi's guest today is Jelly and Matt Otis who is looking into breaking into a new market, listen now! Zivi and the couple shares important things about the new market. In this Episode we discuss: The importance of blog posts in your site Make sure the important things are seen like the safety procedures What is Outbound Marketing and how it can help The Email Approach and the Phone Approach The power of a follow up...
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MB 066: Marketing on Facebook
Magician Business Podcast
Facebook advertising is an important way to connect with your audience on the world’s largest social network. Zivi and Julia had a chat about how she can take advantage of Facebook marketing, listen now! Zivi and Julia shares important things about marketing on Facebook. In this Episode we discuss: Julia posts high-quality photos at least once a week The Page name and Topper should look amazing from the get go and answer three questions The best graphic that can be used for a post is explained in the show There should be a way to measure the result of boosting the post The visual...
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MB 065: Choosing Your Next Big Thing
Magician Business Podcast
Choosing Your Next Big Thing Deciding on your next big move could be hard if you do not know the steps to take. Zivi and Flossie had a chat about the next best move to do in her business and shows, listen now! Zivi and Flossie shares important things about deciding you next big move. In this Episode we discuss: The clarity on what destination to choose on her shows Deciding on the right time to stop a day job How to map your business plan if you have more than one business How bundle and packages can improve your income Facebook marketing and Google Adwords Optimizing marketing...
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MB 064: Automating Your Business for the First Time
Magician Business Podcast
Automation is the best thing that happened in online marketing in recent years. It saves time and efforts. Zivi and Gareth had a chat about how to start automating your business, listen now! Zivi and Gareth shares important things about Automation. In this Episode we discuss: The process of pre-sale and why to automate it The importance of interaction per individual Why you don’t want to delay sending your quote What tools to start with your automation and when (hint - at least 100 customers per year) How to get the attention back by just the subject line you use The...
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MB 063: Getting into Close Up Magic
Magician Business Podcast
Getting into Close Up Magic Magic and Mentalism is two different things but Matan Rosenberg does both passionately. Matan from Israel shares the interesting story of his journey, listen now! Matan has been into magic for 13 years now Obsessing into something is a skill for him Matan went into military and still had the deck of cards with him He was called ‘Matan Houdini’ after the military bootcamp Matan practiced up to 8 hours a day and in weekends even more when he was starting Matan’s first magician offer was $100 and it boosted his confidence as a magician...
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MB 062: How to Leverage Your Business in the Digital World
Magician Business Podcast
With the domination of the digital world, it is important that you innovate, no matter what business you have, you should leverage it. Kids entertainer Kyle Groves from Colorado, USA had a chat with Zivi about how she how to leverage you business, listen now! Zivi and Kyle shares important things about leveraging your business through email marketing and newsletters. In this Episode we discuss: Zivi shared tools you can use for email marketing and newsletters How your mindset affects the emails or newsletters you send to people What 3 topics that is significant to the upcoming...
info_outlineWriting a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.
We have all been scammed at one time or another, with or without realising it.
People have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.
Stephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.
In this episode we discuss:
Stephen talks about his new book titled “Scammed”
How Scammed bridges the gap between the magicians and average person.
The dangers that deception poses
The difference between con artists and magicians
The History of Magicians calling out scammers
Ways Harry Houdini originally debunked psychics
Techniques that psychics use to deceive their audience
How Facebook is the biggest gateway for modern scam artists
Stephen explains how clickbait’s are becoming more popular with scam artists
The difficulties of the writing process explained
Stephen shares some stories from his new book “Scammed”