4 Pillars For Diffusing Objections in Sales
Dan Kennedy's Magnetic Marketing Podcast
Release Date: 04/11/2025
Trust-Based Marketing Dos & Don’ts
Dan Kennedy's Magnetic Marketing Podcast
How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting.
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Money-Making Strategies & Responsibilities
Dan Kennedy's Magnetic Marketing Podcast
What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how much money you have now (or are hoping to make in the future), these tried-and-true strategies are...
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The Four-Box System of Selling
Dan Kennedy's Magnetic Marketing Podcast
One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to selling - A system that takes ALL factors into account and allows you to maximize selling success.
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4 Key Components For Crafting Absolutely Irresistible Offers
Dan Kennedy's Magnetic Marketing Podcast
You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what they're doing and pay attention. Make sure to take notes and use it as a checklist for your...
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Five Must-Follow Principles For Selling High Ticket Products & Services
Dan Kennedy's Magnetic Marketing Podcast
How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags of up to six figures.
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A Disney Insider’s Look At Improving The Customer Experience
Dan Kennedy's Magnetic Marketing Podcast
How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses.
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The Four-Season Economic Cycle (And What It Means For Your Business)
Dan Kennedy's Magnetic Marketing Podcast
Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come.
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How To Hit The Bullseye Every Time When Choosing A Market (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your product or offer. Be sure to check out part one first!
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How To Hit The Bullseye Every Time When Choosing A Market (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and expert targeting!
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Attract Greater Wealth By Rejecting These Massive “Money Myths”
Dan Kennedy's Magnetic Marketing Podcast
Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're going to have to get rid of TODAY. In this episode Dan covers the major myths entrepreneurs believe about money and the attitudes towards money you need to adopt in order to achieve massive gains......
info_outlineFeeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection.
Trust-based selling expert Ari Galper shares the 4 key components of his game-changing sales approach that naturally builds trust, diffuses objections and allows you to identify your ideal customers amid a sea of prospects.