38. LISTENER FAVORITE: The #1 Secret Behind 7-Figure Course Businesses
Make The Shift
EPISODE 38 The strategy that I am about to teach you is what my private clients invest in 6-figures or more to learn from me. If you are ready to make the shift from offline to online, or feeling stuck with your current digital course strategies, this episode is for you. Be sure to get out a pen and paper because I am about to spill what I know is the number one secret behind 7-figure course businesses. Trust me friends, it works! Resources: Instagram: SHOW NOTES:
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37. LISTENER FAVORITE: The 5 Questions to Ask Yourself to Nail Down Your Next Course Topic
Make The Shift
EPISODE 37 Do you find yourself putting too much pressure on determining what your next course topic should be? Today I’m going to address the things to look at for yourself in order to get clear on your next course topic. When business owners are making the shift from offline to online or moving from one-to-one to one-to-many, the most common question is “which program should I launch?” Whether this is for your first launch or your next launch, determining the answer to this is what often gets people stuck in taking their next steps. Resources: Instagram: SHOW NOTES:
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36. How to Turn Your Emails Into Customers and Your Event Based Business Into a Profitable Course
Make The Shift
EPISODE 36 Email is an incredible marketing tool for building relationships and setting you up for a successful course launch. Having an email marketing plan is a critical step when it comes to driving more sales and more leads to your online course. The best part? Once it's set up, it's done and running on auto-pilot! If you’re unsure of where to begin, I’ll share how you can attract people to your email list and what to do once they hand over their name and email address. For those of you with an in-person retreat or event business, this episode is extra valuable. You’ll learn tips on...
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35. How to Choose the Perfect Course Model for Your Business
Make The Shift
EPISODE 35 You have a thriving business. You're booked full with your one on one client base. So, now what? There is a way to generate more income and impact more people with your work. Better yet, this can all be done without burning out. Today we're diving into how you can take your one on one expertise and turn it into a profitable online course. Resources: Register for my masterclass on going from a maxed-out business owner to a profitable online educator: Instagram: SHOW NOTES:
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34. Why Owning Your Niche and Speciality Online Creates Bigger Results
Make The Shift
EPISODE 34 The online market has never been bigger. It’s up to you to own your speciality online. So many business owners are concerned that the online market is too saturated. This thinking could not be farther from the truth. A saturated market is only one of the common myths that comes up for everyone at all levels of expertise. In reality, there is room for all of us in this exploding industry, even if you don’t have a large audience. There is an abundance of people waiting to consume your content if you own your speciality and your expertise! I’m going to demystify five...
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33. How to Escape Research Paralysis and Start Building Your Course
Make The Shift
EPISODE 33 It’s time to snap out of research paralysis and into creation mode. When you spend too much time on research, the thoughts and ideas swirling through your head just lead to overwhelm. How do I know if I’m creating the right offer? How do I speak to my audience in a way that will make them want more? More importantly, how do I even increase my visibility to get in front of my ideal customers and set myself apart from competitors? Taking the leap towards building out your first or next online course is scary. I get it. But at the end of the day, there are two...
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32. How to Attract, Warm Up & Convert New Customers Online
Make The Shift
EPISODE 32 I don't know how to capture the interest of people who don't already know what I do. This is a challenge that a member of my community is facing in this episode. Tianne specializes in restorative yoga and pain care yoga and her main obstacle in her business right now is gaining new customers outside of her existing community. This is a common problem when online business owners shift from offline to online. They often have quick success selling to former clients or people who are already in your community, but get stuck trying to bring new people in. Today you’ll hear me...
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31. Tech and Time Management Strategies to Simplify Your Online Course Business
Make The Shift
EPISODE 31 Is your dream to create a digital course that will reach thousands of people globally? It’s time to own that dream! A great deal of planning, marketing, and hard work go into a successful online course launch. One huge factor in our favor is that in today’s world, there are systems and programs that make online course creation more doable than ever. Aside from the tech, one of the things that hold people back are mindset blocks. Here’s the truth - imposter syndrome is going to make an appearance in one way or another. Expecting it is the first step towards...
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30. Unlock the Power of Data to Boost Your Course Sales
Make The Shift
EPISODE 30 Do you consistently track your data? If not, you should! In this episode I’m sharing why tracking and measuring your data is so important, especially when it comes to online marketing. Diving into your data allows you to take yourself out of the story and look at the facts. Data can be your greatest tool when it comes to evaluating how your list is growing, how people are engaging with your content, and how your ads are performing. Better yet, your data even gives you the information you need to make important decisions on how much to invest in professional development,...
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29. Money and Mindset Shifts on the Road to Growth
Make The Shift
EPISODE 29 Transitioning from offline to online requires a great deal of change and mindset shifts. Some of those changes often include hiring a team to support you. In the beginning, you could launch a digital business with only one tech virtual assistant. However, as your online business grows, you may find that you need to invest back into your business by expanding your team. It may be a social media manager, ads manager, or program manager. In addition to a conversation surrounding important investments in your business, we’ll also look at the popular and often controversial...
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How do I get people to buy from me?
I get this question from my students all the time. The answer has everything to do with building a relationship with your audience. As you enter the world of digital marketing, you begin to tap into the vastness of the internet. As a result, you have the ability to reach people beyond your referral network and local community.
There is endless potential for how many people you can reach online, but it does take intentional action to get new people to know, like, and trust you enough to buy from you. You need to be able to stand out from the competition, grab the attention of potential customers, and consistently nurture that relationship. But how do you warm up an audience who doesn’t even know you? This episode will break this process down for you.
>>Head here to sign up for my FREE training on shifting from an offline business owner to profitable digital course creator.
>>For full show notes, head to destineeberman.com/podcast.