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Why Customer Service Outsells Sales, 442

Making Chips Podcast for Manufacturing Leaders

Release Date: 12/16/2024

Gorilla 76 In the House: A New Era for Manufacturing Media, 464 show art Gorilla 76 In the House: A New Era for Manufacturing Media, 464

Making Chips Podcast for Manufacturing Leaders

What happens when a young marketer decides to stop chasing every client and instead zeroes in on one industry? You get Gorilla 76—a leading agency that’s spent nearly two decades helping B2B manufacturers connect, grow, and lead. In this special episode of MakingChips, the team sits down with Joe Sullivan, co-founder of Gorilla 76 and host of three powerhouse podcasts, to officially welcome him into the MakingChips Network. Joe opens up about the early missteps of trying to be everything to everyone—and how discovering a niche in mid-size manufacturers changed the game. The conversation...

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The Home of MFG: Uniting Events, Podcasts, and Tools for the Manufacturing Nation, 463 show art The Home of MFG: Uniting Events, Podcasts, and Tools for the Manufacturing Nation, 463

Making Chips Podcast for Manufacturing Leaders

What if every trade show, manufacturing podcast, and business resource you needed was just a few clicks away? That’s the vision behind The Home of MFG, a new online hub created by Chris Stevens—a manufacturing leader who got tired of fragmented information and decided to build a centralized, open-access platform for the industry. In this episode, we dig into Chris’s journey from sweeping shop floors to launching an ambitious initiative aimed at organizing the chaos of manufacturing content. We talk candidly about how hard it’s been to simply find the right events to...

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Meet MAESTRO: How Hexagon is Turning Quality Into a Power Play, 462 show art Meet MAESTRO: How Hexagon is Turning Quality Into a Power Play, 462

Making Chips Podcast for Manufacturing Leaders

If inspection is the bottleneck in your shop, you’re not alone—and this episode might just be your blueprint for breaking through it. We sat down with the team behind MAESTRO, the latest release from Hexagon’s Manufacturing Intelligence division, to explore how a complete reinvention of the coordinate measuring machine (CMM) is shifting quality control from a necessary evil to a productivity enabler. MAESTRO isn’t just faster or sleeker—it’s smarter. Built from the ground up with the realities of today’s shops in mind, it tackles challenges like workforce shortages, inconsistent...

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Machines Are Just the Start (How to Build a Shop That Lasts), 461 show art Machines Are Just the Start (How to Build a Shop That Lasts), 461

Making Chips Podcast for Manufacturing Leaders

If you’re in the trenches of manufacturing like we are—running a shop, growing a business, or even dreaming of starting your own—this episode is going to hit home. We’re diving deep into the real challenges and choices that come with equipping a machine shop. It’s not just about what machine to buy; it’s about how to make smart, future-proof decisions that keep your business agile and competitive.  We walk through what it really takes to get started, from the very first piece of equipment to building an infrastructure that can handle growth. It’s a real-world conversation on...

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Funding Your Dream Shop: Creative Ownership Strategies You Haven’t Heard Yet, 460 show art Funding Your Dream Shop: Creative Ownership Strategies You Haven’t Heard Yet, 460

Making Chips Podcast for Manufacturing Leaders

Dreaming of owning your own machine shop but hitting a wall when it comes to the money? You’re not alone—and you’re definitely not out of options. In this episode of MakingChips’ Machine Shop MBA series, host Mike Payne sits down with Jon Hughes, Principal and CFO Consultant at CliftonLarsonAllen (CLA), to unpack what it really takes to fund a manufacturing business in today’s economy. Too many would-be shop owners assume they need a mountain of cash sitting in the bank before they can even begin. But what if we told you that buying an existing shop—yes, even one with tired...

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The Quiet Cut That's Loudly Threatening Small Manufacturing show art The Quiet Cut That's Loudly Threatening Small Manufacturing

Making Chips Podcast for Manufacturing Leaders

Most small manufacturers don’t realize they’re being quietly supported by one of the most impactful public-private partnerships in the country. The Manufacturing Extension Partnership (MEP) has long been the hidden backbone behind training programs, grant facilitation, process improvements, and critical tech upgrades for shops across the U.S. But recent Federal decisions to defund these programs—without clear communication or reasoning—have sparked confusion and alarm among industry insiders. In this episode, a passionate roundtable of manufacturers and advocates reveals just how...

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The Legal + Financial Stuff No One Warns You About When Starting a Machine Shop, 459 show art The Legal + Financial Stuff No One Warns You About When Starting a Machine Shop, 459

Making Chips Podcast for Manufacturing Leaders

Most people who dream of launching a manufacturing business obsess over machines, processes, and parts. But here’s the thing: that dream can die before a single spindle turns—if you miss a few less-glamorous (but absolutely critical) steps on the front end. Legal structure? Tax setup? Insurance? Naming your shop? These early decisions carry more weight than most first-timers realize. In this episode of MakingChips, we pick up where part one left off and get granular with the real-life process of starting your shop the right way. Guests Brad Boettcher and Nick Vargosko of CLA return to walk...

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Shop Formation 101: Entity Types, Tax Traps, and Long-Term Strategy, 458 show art Shop Formation 101: Entity Types, Tax Traps, and Long-Term Strategy, 458

Making Chips Podcast for Manufacturing Leaders

In this episode of the Machine Shop MBA series, we go beyond vision boards and get into the meat and potatoes of launching your shop legally—with the right entity type and structure to support your short and long-term goals. Whether you’re looking to stay solo, bring on partners, or position for future investment or acquisition, your business formation choice can be the foundation—or the friction—of your growth.  In this episode, the team dives deep into the critical, yet often overlooked, process of legally forming a manufacturing business. The hosts, alongside experts Nick...

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Breaking Boundaries: Building the Entrepreneurial Mindset, 457 show art Breaking Boundaries: Building the Entrepreneurial Mindset, 457

Making Chips Podcast for Manufacturing Leaders

In this episode of MakingChips, we dive into the entrepreneurial mindset, drawing inspiration from three of the most influential figures in modern business: Titan Gilroy, Elon Musk, and Steve Jobs.  Through clips from these legendary leaders, we explore the grit, vision, and resilience required to launch and grow a business in the challenging world of manufacturing. As we share our experiences and reflect on the realities of entrepreneurship, you’ll gain a firsthand look at the mindset necessary to succeed—if you dare to take the plunge.  This episode is essential for anyone...

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Machine Shop MBA: How to Become a Top Shop with Brent Donaldson, 456 show art Machine Shop MBA: How to Become a Top Shop with Brent Donaldson, 456

Making Chips Podcast for Manufacturing Leaders

What if you could measure your shop's success against the industry’s best—and discover exactly where you can improve? In this episode, we’re launching a groundbreaking new series with Modern Machine Shop to help you do just that. We’re joined by Brent Donaldson, who walks us through the powerful Top Shops program—a game-changing benchmarking tool that reveals everything from machine utilization to employee engagement. The Top Shops survey isn’t just another tool; it’s a blueprint for success. By comparing your shop to the industry’s top performers, you’ll uncover where...

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More Episodes

Customer service in manufacturing is often seen as a pain point rather than a differentiator. We’ve all experienced the frustrations of dealing with companies like Comcast—impossible cancellations, endless transfers, and the feeling of being treated as just another number. 

Unfortunately, too many manufacturing shops still operate with a similar “you’ll get it when you get it” mentality, leaving customers in the dark about their orders. This old-school approach is no longer sustainable, and shops that fail to adapt are finding themselves left behind.

But what separates the shops that are thriving? It comes down to investing in processes, systems, and a culture centered around exceptional service. Setting a higher bar for communication and transparency can transform customer relationships. 

With tools like ProShop ERP, Mike and others have redefined what it means to serve their customers, delivering instant updates, proactive communication, and unmatched reliability. The future of manufacturing demands not just great parts but great service—and the shops embracing this shift are the ones leading the industry forward. 

If you’re not investing in customer service, there won’t be orders, and without orders you won’t be MakingChips, and you won’t be making money. BAM! 

Segments

  • [0:30] Check out the Manufacturing Transformed podcast 
  • [2:44] What's the Chip on Your Shoulder? 
  • [8:46] What makes those who are doing it right different? 
  • [11:05] Machine Shop Masterclass: QMS
  • [19:37] How much transparency should shops provide? 
  • [26:05] Download the CFO’s Guide to AI from NetSuite
  • [27:11] The contrast between sales and service
  • [35:46] Service drives product development
  • [37:37] Why sales and service need to communicate
  • [39:56] Real success stories from ProShop ERP 
  • [44:44] How will you improve your service in 2025? 
  • [47:06] Check out the At the Boring Bar podcast!

Resources mentioned on this episode

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