Eps 297: Client Interview: independent Play with Jill Lerman
Release Date: 06/18/2024
Mom Coaches Getting Clients
Feeling like it’s harder to get clients right now? You’re not alone. But here’s the truth: people are still investing in coaching. They’re just being more intentional. And that means your consistency, simplicity, and steady energy matter more than ever. In this episode, I’m sharing three truths about growing your coaching business in uncertain times, and how to stay grounded (and client-attracting!) even when everything else feels a little wobbly. You’ll learn: Why people still hire coaches—but only the ones they trust How small, consistent actions lead to bigger results than...
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If you’ve ever wondered why the clients aren’t coming—when you’re definitely doing “all the things”—this episode is for you. Because consistent clients don’t come from random bursts of inspiration. They come from having a simple, repeatable plan—and sticking with it in a way that actually feels doable (even during real-life seasons like back-to-school chaos or a kid heading off to university). In this episode, I’m walking you through what consistency really looks like as a mom coach, why it matters so much for client attraction, and what happens when you drop the ball...
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What if the real shift you need isn’t a new strategy, but instead a new identity? In this episode, I’m diving into the moment that changes everything in your coaching business: when you stop treating it like a side hobby and start showing up like the CEO you actually are. This is about mindset, but also about structure, consistency, and trusting yourself to take the next best step (even when it feels stretchy). You’ll learn: The exact moment I stopped playing small and started treating my biz like a business What hobby-mode looks like (and how to lovingly leave it behind) Why...
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What if the fastest way to more clients wasn’t adding more but letting go? In this episode, I’m sharing the three things that may be cluttering up your coaching business and keeping you from real traction. From perfectionism disguised as “just getting ready,” to a drawer full of half-baked offers, to giving away your best coaching for free, it’s time to clear the decks so you can finally scale. You’ll learn: Why waiting until your website, graphics, or house is “perfect” is delaying your income How having too many offers confuses your clients and drains your energy Why...
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What if clarity in your coaching business isn’t something you think your way into but something you decide your way into? If you’ve been second-guessing your niche, rewriting your offer for the fifth time, or stuck choosing between three email platforms that all basically do the same thing... this episode is for you. Because overthinking isn’t just exhausting. It’s keeping you from building real traction. In this episode, I’m sharing how decision fatigue shows up for mom coaches and what changes when you have a strategist by your side helping you keep things simple and focused....
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What if your first consistent $5K month wasn’t about doing more? But about doing less with intention? If you’ve been stuck wondering when the clients will come, second-guessing your niche, or quietly ghosting your own marketing plan, this episode is your warm nudge back into momentum. Because the truth is, you don’t need a new offer or a bigger audience—you need a clear, simple roadmap that actually fits your life as a mom and a coach. In this episode, I’m walking you through the real-deal roadmap to your first (or next) $5K month—without hustle or overwhelm. You’ll learn: What...
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What if signing up for another course isn’t the answer - but a clear, simple strategy is? If you’ve been stuck in course-collecting mode, spinning in niche confusion, or ghosting your own marketing plan, this episode is your gentle wake-up call (served with a side of cozy encouragement). Because when you’re feeling that familiar frustration, what you actually need is personalized direction - not more information. In this episode, I’m walking you through the 3 signs that it’s time to hire a business strategist—plus the story of how hiring a pickleball coach helped me win gold (yes,...
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If you’ve been waiting for the “right time” to start your coaching business, summer might just surprise you. Even with kids at home and your routine looking a little different, this season holds so much potential to get your coaching dreams off the ground. In this episode, I’m sharing 3 reasons why summer is the perfect shortcut to being client-ready by fall — and how starting now sets you up for success (without the hustle). You’ll hear: Why the slower pace of summer can actually work in your favor How to use small pockets of time to make real progress The mindset shift that...
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There was a moment when I was giving birth where I looked up at the midwife and said, “Can someone just tell me what to do?” And honestly, that same energy shows up for so many mom coaches when it comes to marketing their business. In this episode, I’m sharing the deeper truth behind why we hit that wall in our business—the one where we wish someone would just give us a step-by-step—and how that desire isn’t weakness... it’s wisdom. You don’t have to figure out your niche, your messaging, or your next steps alone. There’s a simpler way forward, and support that...
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Running a business as a mom can feel overwhelming, but what if you could simplify it and make it more profitable—all while working less than 20 hours a week? That’s exactly what this episode's guest, Steph Blake, helps online business owners do. As the founder & CEO of Simple Business School and Simple Business Suite, Steph is a business coach, consultant, and systems strategist who has helped thousands of entrepreneurs streamline their businesses for more freedom and profit. With nearly a decade of experience, she’s passionate about making business easier—without sacrificing...
info_outlineMy client Jill Lerman is a gift to moms everywhere. Especially those who want to gift their kiddos the ability to engage themselves in self-directed play as soon as possible, and as developmentally appropriate as possible as well. Luckily, Jill happens to be an expert in this area. She helps overwhelmed parents & caretakers to connect and engage with their little ones through simple invitations to play to help make parenting feel more joyful and manageable.
We had an amazing conversation around how working together we created a business plan that felt doable as a mom to a young daughter herself and how encouraging independent play has helped her work from home and be a mindful mama as she does so and some tips for you to do the same.
Check out Jill's own podcast here and her website where you can learn how to work with her one on one, or join her monthly Playful Parenting membership. https://www.jillybeansnyc.com/
Grab Jill's free guide on how to create more independent play in your child's world too here.
Want to work with me as your private coach too? Learn more and apply here.
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