Estelle Mense — The Marketing Career Longevity Project
Marketing Unplugged
Estelle Mense is the VP of Marketing at Ascend Learning, a position she’s held for the last four years. Before this, she also served as the SVP of Marketing at Blue Snap. Estelle brings a wealth of knowledge and insights into the marketing industry. In this episode, Estelle shares her journey into marketing, discusses an enlightening study she conducted on employee happiness and career longevity among marketers, and talks about the nuances of job satisfaction within the marketing field. Key Takeaways: [1:05] A little bit about Estelle and her career in marketing. [3:20] What attracted...
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Doug Bewsher — Where is MarTech Headed?
Marketing Unplugged
Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over growth and performance metrics. Key Takeaways: [1:50] A little bit about Doug and his diverse...
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TJ Hager — Observations in Where the Future of Marketing Ops is Headed
Marketing Unplugged
TJ Hager is the Manager of Customer Success at Adobe and the creative mind behind MOPs Notes, a newsletter where he shares his insights and experiences in the tech and marketing industry. In this episode, TJ reflects on the challenges of working with a limited budget, the evolving expectations in customer support post-COVID-19, and the crucial role of marketing ops professionals in bridging the missing gaps in the market and driving business innovation. Key Takeaways: [1:00] A little bit about TJ and his background in tech. [4:05] TJ looks back at 2023. It was definitely the year of...
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Sherri Kottmann — Best Practices to Elevate Teams and Embrace AI
Marketing Unplugged
Join Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and elevating teams, the partnership between CPOs and CMOs, and the evolving role of HR in today's complex business landscape. She reflects on the changes in talent management over recent years and emphasizes the irreplaceable value of the human touch in an increasingly AI-driven world. Key Takeaways: [1:00] A little bit about Sherri and her background...
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What's In 2024 For Metrics, Marketing Alignment, Attribution & Content Strategy
Marketing Unplugged
In this insightful episode, co-hosts Mark and Elle dive into the findings of the Demand Spring 2023 Revenue Marketing B2B Benchmark Report. They discuss the significant progress in revenue marketing practices, with 50% of respondents believing they have matured in this area. The conversation also touches on the long-overdue tracking of revenue sourced by marketing, and the persistent challenges in aligning marketing and sales teams together. They also reflect on the effectiveness of a multi-touch approach in long sales cycles. Key Takeaways: [1:30] 50% of people believe they have mature...
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Marketing in the Midst of Change: 2023 Reflections, Challenges, and Innovations
Marketing Unplugged
Join co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash plus Mark's observations from his third economic downturn. They explore the necessity of innovation in marketing strategies, especially when budgets are tight, and the pivotal role of AI in shaping the future of marketing. Key Takeaways: [2:50] This year has been brutal for marketers! [6:10] Elle believes we are due for a tech crash and this is...
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Jodi Cerretani — Best Practices in Creating Shared Team Accountability in B2B Marketing
Marketing Unplugged
Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing. Key Takeaways: [1:20] A little bit about Jodi and her background in marketing. [4:05] Why did Jodi go back to school to finish her MBA? [7:35] Jodi’s work experience...
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Adam Schoenfeld — Marketing in the Early Stages of a Startup
Marketing Unplugged
Adam Schoenfeld is a serial entrepreneur who has founded four companies, including his latest ventures, KeyPlay.io and PeerSignal, both of which are disrupting the marketing and sales space. In this episode, we'll dive into Adam's insights on marketing's crucial role in early-stage startups, such as the initial marketing functions to prioritize and the traits that make for great hires. We'll also explore Adam's experience as a board member during the acquisition of Bizible by Marketo, discuss the significance of community-led growth and how PeerSignal's community-first approach has been...
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Angela Earl — The power of leadership and a growth mindset
Marketing Unplugged
Angela's career journey has taken her Executive Assistant to agency founder to holding marketing executive roles at leading software companies. In this episode, Angela shares her unique story and the lessons she's learned along the way. She offers valuable insights into leadership, mentorship, and the power of a growth mindset. Additionally, Angela discusses her passion for promoting diversity in the workplace and why she believes failure is a crucial part of any successful career. Key Takeaways: [1:20] Angela shares her journey from administration to a flourishing career as a marketing...
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Scott Rabschnuk — Navigating the complexities of healthcare marketing for better outcomes
Marketing Unplugged
Scott Rabschnuk, Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, has an extensive background in healthcare marketing. Scott spent the better part of his career agency-side as an Executive at Hill Holiday, where he led the healthcare practice. In this episode, Scott shares his wealth of knowledge and provides practical advice for marketing professionals navigating the healthcare industry. Key Takeaways: [1:40] Scott shares how his BA in English has benefited his career in marketing. [4:40] Scott worked with Hill Holiday for 17 years and shares what he...
info_outlineKathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to motivate people to execute on that vision. She also shares her thoughts on how to modify business travel and host hybrid events in times of the pandemic.
Key Takeaways:
[1:40] Kathi talks about her guiding principles to recruit, retain, and build collaborative, high-performing teams.
[3:05] What is Kathi’s key to recruiting and interviewing?
[4:52] Kathi shares how she assesses risks and makes decisions. Sometimes you just need to be fearless.
[7:00] With the pandemic, Kathi talks about how marketers can optimize both hybrid and digital events.
[12:25] Kathi shares her experience starting her career with Apple and NeXT, working with Steve Jobs, and the different company cultures she was able to engage in.
[15:45] Vision and culture need to start at the top. Each company varies in this based on who is leading.
[16:35] Executing programs on diversity and inclusion, what were Kathi’s learnings, and how does she use these in her role today?
[20:25] Kathi is passionate about teaching and motivating people. But what is it that motivates her?
[22:20] Kathi talks about the importance of mentoring, the sense of giving back, and how companies are now adapting programs around that.
[25:50] Learn more about Kathi as she answers This and That questions!
[37:30] Kathi shares three people she would love to have dinner with and why Stephen Curry is on that list.
Mentioned in This Episode: