486 Public Speaking With Confidence by Philipp Humm
The Marketing Book Podcast
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has worked. It sucks, right? Philipp Humm knows the struggle you’re going through right now. For years, speaking in public was the single thing he was most afraid of. Until he discovered the techniques you’re about to learn. In , you’ll master the...
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485 The Customer Copernicus by Charlie Dawson
The Marketing Book Podcast
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. answers the following question: if it’s obvious and attractive, why is it so rare? And then it answers a second question because Tesco, O2, and Wells Fargo were like this once. Why,...
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484 The Unsold Mindset by Colin Coggins and Garrett Brown
The Marketing Book Podcast
The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing book as much about life as it is about selling." What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It's why the most successful people are so good at selling themselves, their ideas, or their products. Yet when people hear the word "sales" they think of some version of the...
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483 Immersion by Paul Zak
The Marketing Book Podcast
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of...
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482 Designing Brand Identity by Rob Meyerson
The Marketing Book Podcast
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and...
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481 B2B Social Selling Strategy by Julie Atherton
The Marketing Book Podcast
B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a...
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480 MKTG STINX by Bob Hoffman
The Marketing Book Podcast
MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising...
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479 The Brand Benefits Playbook by Allen Weiss
The Marketing Book Podcast
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your...
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478 Organic Social Media by Jenny Li Fowler
The Marketing Book Podcast
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers...
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477 Social Media Strategy by Julie Atherton
The Marketing Book Podcast
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. gives clear guidance with a simple...
info_outlineInspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer
About the Book:
Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.
Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.
Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.
Using real examples from his career, Bruce offers actionable insights on how to:
- Target the right buyers
- Spotlight their Big Problem
- Help them envision their Desired Outcome
- Show how your Big Solution will deliver the Desired Outcome
- Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
- Communicate your narrative through simple, unforgettable visuals
People act based on emotions, and the best way to inspire them to take action is through narratives.
With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution.
About the Author:
Bruce Scheer is an author, international keynote speaker, and the CEO of InspireYourBuyers.com.
He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world.
He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.
And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/inspire-buyers-bruce-scheer