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Holiday Predictions 2019

The Marketing Cloudcast

Release Date: 11/07/2019

Leading Through Change: Pivoting with Empathy show art Leading Through Change: Pivoting with Empathy

The Marketing Cloudcast

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a...

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How Fanatics Scores the Perfect Play for Hyper Personalization show art How Fanatics Scores the Perfect Play for Hyper Personalization

The Marketing Cloudcast

Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team...

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How to Create The Perfect Welcome Series with BELLA+CANVAS show art How to Create The Perfect Welcome Series with BELLA+CANVAS

The Marketing Cloudcast

With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxane Chabassier, at BELLA+CANVAS as she shares best practices for building the perfect welcome series. You can access Roxane’s session at Dreamforce here: https://sfdc.co/roxane

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Building a Coffee Brand From the Ground Up with Ben Higgins show art Building a Coffee Brand From the Ground Up with Ben Higgins

The Marketing Cloudcast

We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.

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Congrats - You’ve Survived The Holidays! Now What? show art Congrats - You’ve Survived The Holidays! Now What?

The Marketing Cloudcast

You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the...

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The Art of Translation - Are You Speaking Your Consumer’s Language? show art The Art of Translation - Are You Speaking Your Consumer’s Language?

The Marketing Cloudcast

Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.

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Communication Strategies You Need to Know  show art Communication Strategies You Need to Know

The Marketing Cloudcast

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

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Embracing Multicultural Marketing as a Necessity show art Embracing Multicultural Marketing as a Necessity

The Marketing Cloudcast

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

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The Trailblazers of Dreamforce 2019 - Teaser! show art The Trailblazers of Dreamforce 2019 - Teaser!

The Marketing Cloudcast

We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live. 

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Holiday Predictions 2019 show art Holiday Predictions 2019

The Marketing Cloudcast

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub

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We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub