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Let’s Get Innovative: How to Keep Up with Growing Expectations

The Marketing Cloudcast

Release Date: 02/07/2019

Building a Coffee Brand From the Ground Up with Ben Higgins show art Building a Coffee Brand From the Ground Up with Ben Higgins

The Marketing Cloudcast

We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.

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Congrats - You’ve Survived The Holidays! Now What? show art Congrats - You’ve Survived The Holidays! Now What?

The Marketing Cloudcast

You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the...

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The Art of Translation - Are You Speaking Your Consumer’s Language? show art The Art of Translation - Are You Speaking Your Consumer’s Language?

The Marketing Cloudcast

Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.

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Communication Strategies You Need to Know  show art Communication Strategies You Need to Know

The Marketing Cloudcast

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

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Embracing Multicultural Marketing as a Necessity show art Embracing Multicultural Marketing as a Necessity

The Marketing Cloudcast

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

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The Trailblazers of Dreamforce 2019 - Teaser! show art The Trailblazers of Dreamforce 2019 - Teaser!

The Marketing Cloudcast

We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live. 

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Holiday Predictions 2019 show art Holiday Predictions 2019

The Marketing Cloudcast

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub

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Get Ready for Dreamforce 2019 show art Get Ready for Dreamforce 2019

The Marketing Cloudcast

On November 19-22nd we’ll be taking over San Francisco to bring you the largest software conference on the planet, Dreamforce. To help us out, we brought on 9 time Dreamforce attendee Rob Begg to share his tips and tricks for Dreamforce this year. For more information head to Dreamforce.com and if you’ll be joining us from your cozy desk at home, you can tune in at  for keynotes, recorded sessions and more!

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How Caleres Makes People Feel Great, Feet First show art How Caleres Makes People Feel Great, Feet First

The Marketing Cloudcast

Today's episode features Corinna Cohen, Salesforce Marketing Cloud Platform Developer at Caleres and well known name in the Women of Email community. Her background is in engineering and has been in roles deploying emails and consulting with brands like Xbox Live, Expedia, Nike, and SkyMall. If anyone knows email best, it’s Corinna.  Caleres is fashion portfolio of shoe brands. Many of them that you'd be familiar with are Sam Edelman, Famous Footwear, Dr. Scholl's, and one of her favorites is Naturalizer. And fun fact Naturalizer was the very first women's shoe ever created.  I had...

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Marketing Advice from a Two-Time CMO show art Marketing Advice from a Two-Time CMO

The Marketing Cloudcast

Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today. 

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The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her experience starting a business from the ground up - spoiler alert, it's a rollercoaster. You can learn more about Torchlite at torchlite.com.