loader from loading.io

The essence of marketing with Tom Peters

The Marketing Companion

Release Date: 04/12/2021

The Making of Signature Story show art The Making of Signature Story

The Marketing Companion

Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?   Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales.    is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN,"...

info_outline
Influencer product launches show art Influencer product launches

The Marketing Companion

Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?   While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion.   is a strategy consultant, college educator,...

info_outline
The mystery of social objects show art The mystery of social objects

The Marketing Companion

Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also...

info_outline
Does AI Have a Marketing Problem? show art Does AI Have a Marketing Problem?

The Marketing Companion

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more. 

info_outline
Brand Communities: State of the Nation show art Brand Communities: State of the Nation

The Marketing Companion

Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also offers .    is a journalist-turned-social-marketer (former...

info_outline
A search for personal peace show art A search for personal peace

The Marketing Companion

On this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social media expectations, anxiety and depression, staying "centered," meditation, experimenting with psychedelics, and more.    is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual...

info_outline
How curiosity fuels marketing show art How curiosity fuels marketing

The Marketing Companion

Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find out on this new episode.   Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter...

info_outline
Beyond imposter syndrome show art Beyond imposter syndrome

The Marketing Companion

It seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "brain training" as an elite athlete while Mark explored a family of origin narrative to discover personal roadblocks. It's a new take on a very old and ubiquitous problem.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and...

info_outline
What business are you in? Really? show art What business are you in? Really?

The Marketing Companion

Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a question that is more relevant than ever.    is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to...

info_outline
Philosophical Quandaries About AI show art Philosophical Quandaries About AI

The Marketing Companion

Mark Schaefer and Paule Roetzer of the Marketing AI Institute get out of the trenches for a moment and look at big questions facing marketers as AI barrels forward.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also offers .

info_outline
 
More Episodes

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.