What is the gist of YOU? Relevance in the AI world
The Marketing Companion
In this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive into the meaning of brand and personal relevance in a world exploding with new creative output. is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . Jay Acunzo is an author, speaker, and host of...
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The luxury brand enigma
The Marketing Companion
In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands connect in a personal way that builds community? There are important lessons here for any marketer! is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is . is the founder of the Global Center for...
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What the “Whole Self” Movement Means to Marketers
The Marketing Companion
Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in! is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Belonging to the Brand" and "Marketing Rebellion." His annual marketing retreat is . Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves...
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The new and now of social media marketing
The Marketing Companion
Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy! is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is . Dennis Yu is on a mission to create a million jobs by training up...
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AI and cultural impact
The Marketing Companion
AI is everywhere and seemingly everything these days in the world of marketing. But now that we're getting through the magic trick phase of AI we're beginning to observe the powerful impact it could have on culture, community, and careers. Let's begin the discussion today, a discussion that is just starting in our world today.
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Cracking the Gen Z Code
The Marketing Companion
Sara Wilson has been studying Gen Z with a detective-like intensity and her new research report gives us a guide for connecting with them. We talk about their hideouts, their curious aesthetic, the role of "faux-stalgia," the importance of the absurd, and much more. Your head will spin with new insights and ideas in this conversation with Mark Schaefer. is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is . is a...
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Creativity and the true threat of AI
The Marketing Companion
Mark Schaefer and Jay Acunzo take a deep dive into the utility and threat of AI platforms like ChatGPT. They explore the very nature of creativity and Jay explains the three foundational ideas and why AI falls short on two of them. Mark presents a dystopian future view of creativity, a scenario he says is probable in five to 10 years. Ultimately Mark and Jay agree that personal connection through content will determine success or failure. Mark describes three different types of content and why AI will dominate at least one of those categories. is a strategy consultant, college...
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Nonprofit marketing insights
The Marketing Companion
Mark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofit marketing, and why nonprofits should consider community-based marketing.
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My biggest accomplishment
The Marketing Companion
In this show, Mark Schaefer and two friends, Samantha Stone and Chad Parizman, weave a story of his greatest professional accomplishment -- ten years in the making. It's not a book, it's not a famous speech. This is the story of 30 people who took a risk together. Samantha Stone is the founder and CEO of The Marketing Advisory Network. She is a teacher, consultant, marketing strategist, researcher, and the author of Unleash Possible. Chad Parizman has been a digital marketing strategist for HGTV and Pfizer and currently leads brands into an effective social audio...
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Marketing that heals!
The Marketing Companion
In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "." Douglas Burdette is the founder of Artillery Marketing and the host of the well-known t. is a strategy consultant, college educator, keynote speaker and the author of...
info_outlineBusiness legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.