loader from loading.io

The essence of marketing with Tom Peters

The Marketing Companion

Release Date: 04/12/2021

The next generation of consumers is here show art The next generation of consumers is here

The Marketing Companion

Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few. Mark Schaefer and Sara Wilson explore how the most successful brands navigate major shifts reshaping Gen Z lives, such as the rise of AI, digital campfire platforms and the collapse of traditional media channels. These brands all know how to garner the most valuable commodity in the world: attention. is a strategy consultant, college educator,...

info_outline
A new look at loyalty show art A new look at loyalty

The Marketing Companion

Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . is the Co-Founder of Salesforces Web3 Studio...

info_outline
My biggest business mistakes show art My biggest business mistakes

The Marketing Companion

We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about...

info_outline
Breaking all the rules of eCommerce show art Breaking all the rules of eCommerce

The Marketing Companion

If it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon!  is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers .  is the...

info_outline
From Paycheck to Purpose: Why I Stopped Growing My Business show art From Paycheck to Purpose: Why I Stopped Growing My Business

The Marketing Companion

Mark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful work that brings joy." Where are you in the process? is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . Keith...

info_outline
The freakiest podcast ever show art The freakiest podcast ever

The Marketing Companion

In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it.

info_outline
The creator-based commercial strategy show art The creator-based commercial strategy

The Marketing Companion

Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dissect this development and dissect research with vast implications for our commercial strategies.  is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of...

info_outline
The business case for Personal GPTs show art The business case for Personal GPTs

The Marketing Companion

With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore the possibilities and constraints of this remarkable technology. Mark Schaefer hosts Paul Roetzer, founder of the Marketing AI Institute. 

info_outline
Six pillars of our marketing future show art Six pillars of our marketing future

The Marketing Companion

In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to find out! 

info_outline
The beauty of messy marketing show art The beauty of messy marketing

The Marketing Companion

Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of...

info_outline
 
More Episodes

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.