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The Marketing Companion

Release Date: 07/19/2021

The magic of NotebookLM show art The magic of NotebookLM

The Marketing Companion

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 

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Three questions that will change your career show art Three questions that will change your career

The Marketing Companion

Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s...

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Protecting children in the digital world show art Protecting children in the digital world

The Marketing Companion

Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.

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An inside view of LinkedIn success show art An inside view of LinkedIn success

The Marketing Companion

Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also...

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Burning a community to the ground show art Burning a community to the ground

The Marketing Companion

Marketing visionary Dana Malstaff built one of the most successful communities on the planet. With 80,000 members, it was a revenue engine and an inspiration to her enthusiastic followers. Here why Dana decided to start over. This will be one of the most moving and inspiring stories of leadership and courage you'll hear. 

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The Making of a Signature Story show art The Making of a Signature Story

The Marketing Companion

Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?   Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales.    is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN,"...

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Influencer product launches show art Influencer product launches

The Marketing Companion

Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?   While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion.   is a strategy consultant, college educator,...

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The mystery of social objects show art The mystery of social objects

The Marketing Companion

Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also...

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Does AI Have a Marketing Problem? show art Does AI Have a Marketing Problem?

The Marketing Companion

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more. 

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Brand Communities: State of the Nation show art Brand Communities: State of the Nation

The Marketing Companion

Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.   is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is .   For more of Mark’s insights every week, subcribe to his . Mark also offers .  

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