loader from loading.io

Shifting content platforms

The Marketing Companion

Release Date: 07/19/2021

A new look at loyalty show art A new look at loyalty

The Marketing Companion

Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . is the Co-Founder of Salesforces Web3 Studio...

info_outline
My biggest business mistakes show art My biggest business mistakes

The Marketing Companion

We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about...

info_outline
Breaking all the rules of eCommerce show art Breaking all the rules of eCommerce

The Marketing Companion

If it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon!  is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers .  is the...

info_outline
From Paycheck to Purpose: Why I Stopped Growing My Business show art From Paycheck to Purpose: Why I Stopped Growing My Business

The Marketing Companion

Mark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful work that brings joy." Where are you in the process? is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . Keith...

info_outline
The freakiest podcast ever show art The freakiest podcast ever

The Marketing Companion

In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it.

info_outline
The creator-based commercial strategy show art The creator-based commercial strategy

The Marketing Companion

Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dissect this development and dissect research with vast implications for our commercial strategies.  is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of...

info_outline
The business case for Personal GPTs show art The business case for Personal GPTs

The Marketing Companion

With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore the possibilities and constraints of this remarkable technology. Mark Schaefer hosts Paul Roetzer, founder of the Marketing AI Institute. 

info_outline
Six pillars of our marketing future show art Six pillars of our marketing future

The Marketing Companion

In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to find out! 

info_outline
The beauty of messy marketing show art The beauty of messy marketing

The Marketing Companion

Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of...

info_outline
The generosity strategy show art The generosity strategy

The Marketing Companion

Can you base a marketing strategy on generosity? It's complex, exciting, and perhaps a key part of our future in business. Keith Jennings has studied the psychology and sociology of generosity and is convinced it should be a core strategy. Mark and Keith explore this idea and a multitude of angles when kindness counts most of all in this unusual episode! is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every...

info_outline
 
More Episodes
The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.