Influencer product launches
The Marketing Companion
Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers? While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion. is a strategy consultant, college educator,...
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The mystery of social objects
The Marketing Companion
Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also...
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Does AI Have a Marketing Problem?
The Marketing Companion
AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more.
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Brand Communities: State of the Nation
The Marketing Companion
Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . is a journalist-turned-social-marketer (former...
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A search for personal peace
The Marketing Companion
On this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social media expectations, anxiety and depression, staying "centered," meditation, experimenting with psychedelics, and more. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual...
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How curiosity fuels marketing
The Marketing Companion
Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find out on this new episode. Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter...
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Beyond imposter syndrome
The Marketing Companion
It seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "brain training" as an elite athlete while Mark explored a family of origin narrative to discover personal roadblocks. It's a new take on a very old and ubiquitous problem. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and...
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What business are you in? Really?
The Marketing Companion
Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a question that is more relevant than ever. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to...
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Philosophical Quandaries About AI
The Marketing Companion
Mark Schaefer and Paule Roetzer of the Marketing AI Institute get out of the trenches for a moment and look at big questions facing marketers as AI barrels forward. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers .
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The future of social listening
The Marketing Companion
Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is ....
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