loader from loading.io

Shifting content platforms

The Marketing Companion

Release Date: 07/19/2021

TikTok insider secrets show art TikTok insider secrets

The Marketing Companion

Dennis Yu just published the bestselling book on TikTok and had unprecedented access to the inner workings of the company. This is a fun show filled with surprises, insights, and practical ideas. 

info_outline
Conversation as marketing strategy show art Conversation as marketing strategy

The Marketing Companion

Mark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misunderstanding the connection between sales and marketing conversations? All this and more in this fascinating episode! 

info_outline
Connecting to customers in the metaverse and beyond show art Connecting to customers in the metaverse and beyond

The Marketing Companion

Traditional marketing is fracturing before our eyes. Web3, NFTs, and the metaverse will become the standard way of connecting to a new generation. Mathew Sweezey helps us navigate this bold new world and understand the implications of a post-cookie, post-SEO, post-content world. 

info_outline
Marketing a boring company show art Marketing a boring company

The Marketing Companion

Is it possible to create a meaningful and effective digital presence for even boring companies? Commodity products? This is a surprising discussion between Mark Schaefer and Jay Acunzo that will push your brain in some new directions! Let's take a fresh look at marketing boring companies and products!

info_outline
Influence Marketing: State of the Nation show art Influence Marketing: State of the Nation

The Marketing Companion

Amanda Russell occupies the epicenter of influence marketing and in this show, we cover the dirty secrets, the corruption, and the true opportunity for influence marketing in the digital era. You'll also hear a world premiere announcement of a significant new development that could have a far-ranging impact on the marketing world!

info_outline
Is persuasion possible? show art Is persuasion possible?

The Marketing Companion

This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held beliefs. Certainly this is a massive marketing challenge. But at least under three conditions, change is possible. And in fact, we may be in the perfect storm of opportunity. Get out your pen and paper. You're going to be taking notes on this one! 

info_outline
Understanding Web3 and its impact on marketing show art Understanding Web3 and its impact on marketing

The Marketing Companion

Marketing legend Sandy Carter joins the show to talk about the hottest topic in marketing: Web3. Is it over-hyped, the future of our field, or a little of both. Tune in to hear Mark Schaefer and Sandy sort it out. 

info_outline
Civil activism and woke marketing show art Civil activism and woke marketing

The Marketing Companion

In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode

info_outline
15 Marketing Trends in 40 Minutes show art 15 Marketing Trends in 40 Minutes

The Marketing Companion

Mark Schaefer and Mathew Sweezey apply a rapid-fire approach to marketing trend analysis in this fast-paced show. What's hot, what's not? Is it social media, content marketing, podcasts, web3? You won't want to miss this expert analysis.

info_outline
Money and creativity show art Money and creativity

The Marketing Companion

Mark Schaefer and Jay Acunzo break down their creative journeys and the relationship between money and creativity. This episode is full of unique insights as they talk about resources versus resourcefulness, the bane of money, the future of creativity, and the poetic inspiration of "Rocky."

info_outline
 
More Episodes
The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.