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The Marketing Companion

Release Date: 07/19/2021

How content works in the world today show art How content works in the world today

The Marketing Companion

Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today.

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Influencers are everything show art Influencers are everything

The Marketing Companion

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

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A farewell to Brooke show art A farewell to Brooke

The Marketing Companion

In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

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Twisting reality for marketing gain show art Twisting reality for marketing gain

The Marketing Companion

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

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Today's new marketing opportunities show art Today's new marketing opportunities

The Marketing Companion

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries.

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AI gets real, maybe too real show art AI gets real, maybe too real

The Marketing Companion

What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

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Megatrend: Live Commerce show art Megatrend: Live Commerce

The Marketing Companion

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales.

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Shifting content platforms show art Shifting content platforms

The Marketing Companion

The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.

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Revenge travel and marketing at a crossroads show art Revenge travel and marketing at a crossroads

The Marketing Companion

After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

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Ten non-obvious market shifts show art Ten non-obvious market shifts

The Marketing Companion

The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

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The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.