How to be an AI Forward Company
The Marketing Companion
As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World.
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How do you work through the suffering?
The Marketing Companion
In this highly intimate and vulnerable show, Mark Schaefer and Dana Malstaff discuss the times in their lives when they've had to keep a business running through illness, loss, and betrayal. To be human is to suffer and the world doesn't stop for us when the suffering comes. Mark and Dana share how they have kept going even through the hardest moments in their lives. A Marketing Companion episode you won't soon forget.
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The Crisis of Imagination
The Marketing Companion
How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out!
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Staying ahead of the learning curve
The Marketing Companion
It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world.
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The personal brand pivot
The Marketing Companion
Are you working on your personal brand? I hope so! It's like an insurance policy for your career. But what happens when you out-grow your brand and it's time to climb a new mountain? Moving on can be difficult and emotional. Amanda Russell discusses the next step in her journey and why it was time to take a risk.
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The AI impact on SEO
The Marketing Companion
New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?
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We must disrupt marketing now
The Marketing Companion
In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.
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AI and cognitive decline
The Marketing Companion
As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload? Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more
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The Most Human Company Wins
The Marketing Companion
In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences.
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Big marketing ideas for 2025
The Marketing Companion
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark also offers . is the Co-Founder of Salesforces Web3 Studio where he...
info_outlineMark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofit marketing, and why nonprofits should consider community-based marketing.