You Will Be Known By Your Clients' Results
Marketing for Coaches
There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.
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Coach Marketing vs Coach Prospecting
Marketing for Coaches
Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.
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The One Thing To Do In Your Coaching Business This Year
Marketing for Coaches
Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.
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When The Sh*t Hits The Fan
Marketing for Coaches
Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.
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What Do You Do Between Coaching Sessions?
Marketing for Coaches
Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.
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Should You Go Into Business With Your Clients?
Marketing for Coaches
Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.
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How To Be Perenially Valuable As A Coach
Marketing for Coaches
Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools.
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Where To Find Coaching Clients
Marketing for Coaches
Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience.
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When Should You Do Your Client Coaching Sessions?
Marketing for Coaches
In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you’re looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you’re sacrificing your convenience for your client’s. I also share a helpful question to ask when considering a transition to a meeting time that’s more convenient for you: What’s the worst that can happen?
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How Long Should You Work With Your Coaching Clients?
Marketing for Coaches
In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody.
info_outlineInevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation?
Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn’t come up until you’re ready to answer it, and I offer some ways to do this. I talk about the possibility of disarming with humor. I discuss the importance of keeping control in the sales process, and I make a distinction between handling and preempting the question. Finally, I offer tips on setting the tone and laying out the agenda for the meeting so that there are no unpleasant surprises for either party.
“All of these ways of handling the ‘how much does it cost’ situation are really secondary to making sure that we control when it comes up.”
- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Why you might not want to give your price immediately
- The value of offering a range
- How to disarm with humor
- The importance of control in the sales process
- Setting the tone and agenda for the meeting
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Get More Clients in 60 Days!
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