You Will Be Known By Your Clients' Results
Marketing for Coaches
There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.
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Coach Marketing vs Coach Prospecting
Marketing for Coaches
Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.
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The One Thing To Do In Your Coaching Business This Year
Marketing for Coaches
Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.
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When The Sh*t Hits The Fan
Marketing for Coaches
Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.
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What Do You Do Between Coaching Sessions?
Marketing for Coaches
Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.
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Should You Go Into Business With Your Clients?
Marketing for Coaches
Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.
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How To Be Perenially Valuable As A Coach
Marketing for Coaches
Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools.
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Where To Find Coaching Clients
Marketing for Coaches
Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience.
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When Should You Do Your Client Coaching Sessions?
Marketing for Coaches
In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you’re looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you’re sacrificing your convenience for your client’s. I also share a helpful question to ask when considering a transition to a meeting time that’s more convenient for you: What’s the worst that can happen?
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How Long Should You Work With Your Coaching Clients?
Marketing for Coaches
In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody.
info_outlineWhy is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide.
In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review.
"When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- An Audience Shout Out to Otiti Jasmine
- Reasons why people struggle to sell their services and not someone else’s
- My Action Based Coaching Plan
- Defining a sales job and how it reflects on our value
- Selling a persona instead of selling yourself
- How to determine what personal information you share contributes to your brand
- Why a patented intellectual process can help you overcome selling yourself
Resources Mentioned:
- Podkite
- Otiti Jasmine
- The Coaching Industry in Crisis? Ruth Kudzi Weighs In
- A Red Velvet Rope Policy for Your Coaching Business
- How Coaches Should Answer the Question “Can I Pick Your Brain?”
- Mike Michalowicz Podcast
- Book Yourself Solid
- You Can’t Teach a Kid to Ride a Bike At a Seminar, by David Sandler
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
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