You Will Be Known By Your Clients' Results
Marketing for Coaches
There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.
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Coach Marketing vs Coach Prospecting
Marketing for Coaches
Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.
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The One Thing To Do In Your Coaching Business This Year
Marketing for Coaches
Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.
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When The Sh*t Hits The Fan
Marketing for Coaches
Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.
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What Do You Do Between Coaching Sessions?
Marketing for Coaches
Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.
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Should You Go Into Business With Your Clients?
Marketing for Coaches
Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.
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How To Be Perenially Valuable As A Coach
Marketing for Coaches
Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools.
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Where To Find Coaching Clients
Marketing for Coaches
Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience.
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When Should You Do Your Client Coaching Sessions?
Marketing for Coaches
In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you’re looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you’re sacrificing your convenience for your client’s. I also share a helpful question to ask when considering a transition to a meeting time that’s more convenient for you: What’s the worst that can happen?
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How Long Should You Work With Your Coaching Clients?
Marketing for Coaches
In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody.
info_outlineWhenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?
Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.
In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.
“Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The critical importance of having a well-defined target market for your business
- Identifying a target market’s specific set of urgent needs and compelling desires
- The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do
- The problem with using a generic label to describe what you do as a coach
- How defining your Single Biggest Result can help you avoid being a commodity in your business
- Avoiding the use of industry jargon when selling yourself to people
- Helping empowered goddesses step into their greatness...and why you shouldn’t try to sound ethereal
- Why you shouldn’t use branding sentences when talking about your coaching business
- Hanging our hats on something tangible, measurable, and verifiable
- The impact of specializing your business and associating other benefits to your Single Biggest Result
Resources Mentioned:
Get More Clients in 60 Days!
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