48. Values are what you do when no one is watching
Release Date: 06/26/2023
64. Gerry Arbuckle: Building a business on your values
Marketing For Introverts
Gerry is a partner at Cyan Partners, a legal search and recruitment firm – and he’s a client of mine, so it was a pleasure to talk to him. Cyan Partners is built on strong values and has a wide-ranging Community and Social Responsibility programme. Knowing Gerry before he joined the business, I know that it was important for him to be part of a team that lives its values and I was pleased to find out more about the drivers behind that. From charitable giving, to Climate Perks for employees and becoming a B-Corp, Gerry sees it as a duty as a successful business to give something back....
info_outline
63. Why aren’t you marketing your business? Fears and blocks
Marketing For Introverts
Many introverts have some very real fears about different aspects of marketing. When I talk to podcast guests and to clients, we regularly talk about the fear of getting visible, fear of not being perfect, the fear that what we have to say isn’t important and the fear of not being liked. This episode is taken from my book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” and I share strategies for overcoming some of the fears and blocks that may be stopping you from marketing your business....
info_outline
62. Innovation in marketing: thoughts from an introvert
Marketing For Introverts
Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out. My inner imposter syndrome went to town! I don’t consider myself a particularly innovative marketer and I wondered what I can possibly say to add value to an audience. And then I remembered that talking about your personality and trying to be really human can actually be very innovative. So this episode is my thoughts on innovation and being radically...
info_outline
61. Rebranding your small business
Marketing For Introverts
This week’s guest is the first time I’ve spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she’s learnt about how to ensure everyone is working at their best. As a branding expert, Kate undertook the rebranding of her own business last year and she talks openly about the challenges and the benefits of that process. Find Kate at or She recommended The E-myth revisited and Built to...
info_outline
60. Practical tips for growing your audience
Marketing For Introverts
There is no magic wand to grow your audience! This week’s episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a small organisation, so the tips and the numbers involved should be highly relatable! The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and...
info_outline
59. Getting back to marketing after a break
Marketing For Introverts
It’s been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome! Catch up on what Jenny has been doing since the last episode and listen for her top tips to get back to marketing when you’ve had a break. The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon Connect with Jenny on...
info_outline
58. Do I need a marketing strategy?
Marketing For Introverts
Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about you but I do not have the time to go through all of those so how can we make it simple? In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model: Your Values What you do Who you do it for Your niche Your story From this simple process you can start to build marketing activities and an ongoing...
info_outline
57. Making your business more effective with Charlotte WIlkinson
Marketing For Introverts
If you’ve heard me talk about finding time to create content, and how I found time to write my book, you’ll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. So I was delighted to have a catch up with Charlotte, who is my VA, and talk about how that process works, which tools we use and how she helps her clients overcome the fear of outsourcing. If you are overwhelmed by paperwork, social media or anything else in your business maybe our conversation will help you take step to find the help you...
info_outline
56. The importance of know, like and trust in your business
Marketing For Introverts
This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or networking are great ways to build know, like and trust. It can be a frustrating process because it often takes time and sometimes in business we want everything to happen much quicker. In this episode I talk about why it can help reduce the risk for your potential clients and I share my most simple...
info_outline
55. How to make your business more visible using SEO with Emma Wienke
Marketing For Introverts
This episode is a great introduction to SEO. If it’s something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it’s important. From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business. Emma recommended Atomic Habits by James Clear - You can find more about Emma at and on LinkedIn The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and...
info_outlineIn this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about values, so I knew she’d be a great podcast guest.
Maybe your values are things you take for granted, or they are something you haven’t thought about before? But if you can identify them and act consistently on them, in my experience, your business will benefit significantly – and you will be happier running a business that is completely in tune with you as a person.
Joanne and I discussed why values are important, we talked about ways to help you identify them and we talked about how we can run a successful business with our values front and centre. This is hugely important topic, so I hope you find it helpful.
Resources
Find more about Joanne and work with him at https://www.smartsupportforbusiness.co.uk/team-development or connect on LinkedIn via https://www.linkedin.com/in/joannelaw1/
She recommended Start with Why by Simon Sinek which you can buy via the Marketing for Introverts bookshop here
If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/