64. Gerry Arbuckle: Building a business on your values
Marketing For Introverts
Gerry is a partner at Cyan Partners, a legal search and recruitment firm – and he’s a client of mine, so it was a pleasure to talk to him. Cyan Partners is built on strong values and has a wide-ranging Community and Social Responsibility programme. Knowing Gerry before he joined the business, I know that it was important for him to be part of a team that lives its values and I was pleased to find out more about the drivers behind that. From charitable giving, to Climate Perks for employees and becoming a B-Corp, Gerry sees it as a duty as a successful business to give something back....
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63. Why aren’t you marketing your business? Fears and blocks
Marketing For Introverts
Many introverts have some very real fears about different aspects of marketing. When I talk to podcast guests and to clients, we regularly talk about the fear of getting visible, fear of not being perfect, the fear that what we have to say isn’t important and the fear of not being liked. This episode is taken from my book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” and I share strategies for overcoming some of the fears and blocks that may be stopping you from marketing your business....
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62. Innovation in marketing: thoughts from an introvert
Marketing For Introverts
Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out. My inner imposter syndrome went to town! I don’t consider myself a particularly innovative marketer and I wondered what I can possibly say to add value to an audience. And then I remembered that talking about your personality and trying to be really human can actually be very innovative. So this episode is my thoughts on innovation and being radically...
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61. Rebranding your small business
Marketing For Introverts
This week’s guest is the first time I’ve spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she’s learnt about how to ensure everyone is working at their best. As a branding expert, Kate undertook the rebranding of her own business last year and she talks openly about the challenges and the benefits of that process. Find Kate at or She recommended The E-myth revisited and Built to...
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60. Practical tips for growing your audience
Marketing For Introverts
There is no magic wand to grow your audience! This week’s episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a small organisation, so the tips and the numbers involved should be highly relatable! The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and...
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59. Getting back to marketing after a break
Marketing For Introverts
It’s been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome! Catch up on what Jenny has been doing since the last episode and listen for her top tips to get back to marketing when you’ve had a break. The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon Connect with Jenny on...
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58. Do I need a marketing strategy?
Marketing For Introverts
Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about you but I do not have the time to go through all of those so how can we make it simple? In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model: Your Values What you do Who you do it for Your niche Your story From this simple process you can start to build marketing activities and an ongoing...
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57. Making your business more effective with Charlotte WIlkinson
Marketing For Introverts
If you’ve heard me talk about finding time to create content, and how I found time to write my book, you’ll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. So I was delighted to have a catch up with Charlotte, who is my VA, and talk about how that process works, which tools we use and how she helps her clients overcome the fear of outsourcing. If you are overwhelmed by paperwork, social media or anything else in your business maybe our conversation will help you take step to find the help you...
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56. The importance of know, like and trust in your business
Marketing For Introverts
This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or networking are great ways to build know, like and trust. It can be a frustrating process because it often takes time and sometimes in business we want everything to happen much quicker. In this episode I talk about why it can help reduce the risk for your potential clients and I share my most simple...
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55. How to make your business more visible using SEO with Emma Wienke
Marketing For Introverts
This episode is a great introduction to SEO. If it’s something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it’s important. From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business. Emma recommended Atomic Habits by James Clear - You can find more about Emma at and on LinkedIn The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and...
info_outlineI’ve spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world.
Launching can be challenging! It’s a time to get very visible and really put a lot of energy and focus into marketing myself and my ideas.
In this episode I share my thoughts and lessons from running a launch campaign, from the mindset advice to the practical tips.
You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD
This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.