Libsyn Directory

28. Communicating during COVID-19 + Scott Grodsky

Release Date: 09/22/2020

38. Beth Gleesing, ART 64 + Discover Wauwatosa

Marketing IQ

Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June. Follow Discover Wauwatosa on social media channels @discoverwauwatosa. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos

Marketing IQ

Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why! Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

36. Scott Winklebleck, Website Design Trends + Tajin on Melon

Marketing IQ

Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement

Marketing IQ

Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance. Follow EAA on social media channels @eaa. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

34. Foul Mouth Creative + Advertising that Sticks with You

Marketing IQ

Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons. Check out the Foul Mouth Creative website at and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human

Marketing IQ

Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry. Check out the Foul Mouth Creative website at and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

32. DJ Shawna, Milwaukee Bucks + Sharing Love

Marketing IQ

Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs. Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

31. Martin Moore, Becoming an Influencer + Koss

Marketing IQ

Episode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as a Milwaukee brand ambassador. Follow Martin on social media channels @martinmoorejr and check out his podcast Said No One Ever. Listen and subscribe to the podcast on your favorite platform: Follow Boelter + Lincoln on social:

30. B+L making moves during COVID

Marketing IQ

In episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L.

29. Framing Brand Messages + Dhavan Shah

Marketing IQ

Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important.

More Episodes

We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment.

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