Maria Youth - Chief Revenue Officer of Path2Response
The Marketing Playbook with Mark Friedman
Release Date: 02/27/2025
Stacey Warshaw - Head of Ecommerce & Digital Marketing at LoveShackFancy
The Marketing Playbook with Mark Friedman
Stacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say “yes” often early in your career, how to balance brand marketing & performance marketing, how the future will be measured by AI, how far out you should plan your career, and Stacey’s lifelong passion for fashion & retail. Connect with Stacey at , on , and on Instagram
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Matt Ezyk - Senior Director of Engineering, eCommerce at Hanna Andersson
The Marketing Playbook with Mark Friedman
Matt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt’s learnings from the intersection of technology & marketing, and how he first fell in love with tech. Connect with Matt at and on
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Michael Allan - GM at Quince
The Marketing Playbook with Mark Friedman
Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael’s background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at and on
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Gillian Bell - Chief Revenue & Growth Officer of Comfrt
The Marketing Playbook with Mark Friedman
Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at and on
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Katy Mimari - Founder & CEO of Caden Lane
The Marketing Playbook with Mark Friedman
Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you’re offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at , on Instagram , on TikTok , and on
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Scott Silverman - Co-Founder of CommerceNext
The Marketing Playbook with Mark Friedman
Scott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at and on
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Al Doan - Co-Founder of Missouri Star Quilt Company
The Marketing Playbook with Mark Friedman
Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at , on , and on and X
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Laurie Steinmetz - Founder & Host of The MOOBment
The Marketing Playbook with Mark Friedman
Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it’s never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at , @TheMOOBment on & , and on
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Shawna Hausman - Founder & CEO of AAA Growth Agency
The Marketing Playbook with Mark Friedman
Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you’re unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at and on
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Laura Geller - Founder of Laura Geller Beauty
The Marketing Playbook with Mark Friedman
Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at , on , , and @LauraGellerBeauty, and on & @LauraJGeller
info_outlineMaria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com