Maria Youth - Chief Revenue Officer of Path2Response
The Marketing Playbook with Mark Friedman
Release Date: 02/27/2025
Al Doan - Co-Founder of Missouri Star Quilt Company
The Marketing Playbook with Mark Friedman
Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at , on , and on and X
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Laurie Steinmetz - Founder & Host of The MOOBment
The Marketing Playbook with Mark Friedman
Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it’s never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at , @TheMOOBment on & , and on
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Shawna Hausman - Founder & CEO of AAA Growth Agency
The Marketing Playbook with Mark Friedman
Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you’re unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at and on
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Laura Geller - Founder of Laura Geller Beauty
The Marketing Playbook with Mark Friedman
Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at , on , , and @LauraGellerBeauty, and on & @LauraJGeller
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David Reinke - CEO of GLD
The Marketing Playbook with Mark Friedman
David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook. Hear how to be a good collaborator, how to stay curious, why data science is king, what David learned from starting his own business, and his family traditions with Notre Dame. Connect with David at and on
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Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick (PDQ)
The Marketing Playbook with Mark Friedman
Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his page to the Marketing Playbook. Hear how to find your co-founder, the characteristics you need as a startup founder, how to have patience & execute, what Avi learned from his parents as Holocaust survivors, and his fascinating journey with BeerBazaar. Connect with Avi at and on
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Elizabeth Drori - CMO and Head of E-commerce at Kizik
The Marketing Playbook with Mark Friedman
Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play “Advertising” as a kid. Connect with Elizabeth at and on
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Andy Judd - CPG CMO
The Marketing Playbook with Mark Friedman
Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi’s incredible growth. Connect with Andy on
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Liana Thompson - VP of E-Commerce at Shutterfly
The Marketing Playbook with Mark Friedman
Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana’s life, and the unique way she learned math as a kid. Connect with Liana at and on
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John Gonsalves - Vice President Direct to Consumer & Digital at TaylorMade Golf Company
The Marketing Playbook with Mark Friedman
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it’s like working in the sports world, and what he learned working with Michael Rubin. Connect with John at and on
info_outlineMaria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com