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EP: 10 Should You Hire In-House Or An Agency with Suzanne Crettol

Marketplace Blueprint: Product Marketing Strategies for Amazon

Release Date: 10/15/2019

Episode 32: 12 Days of Nuggets With Michael Zagare show art Episode 32: 12 Days of Nuggets With Michael Zagare

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets.

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EP 31: Brands and Private Labels with Liran Hirschkon show art EP 31: Brands and Private Labels with Liran Hirschkon

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 

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EP 30: Twenty 7-figure sellers with Gary Huang show art EP 30: Twenty 7-figure sellers with Gary Huang

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts.

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Ep 29: Learning About DSP with Jeff Lieber show art Ep 29: Learning About DSP with Jeff Lieber

Marketplace Blueprint: Product Marketing Strategies for Amazon

On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

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EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness show art EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness

Marketplace Blueprint: Product Marketing Strategies for Amazon

Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.

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EP 27: Watching the Coronavirus with John Lawson show art EP 27: Watching the Coronavirus with John Lawson

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What considerations and steps do you need to take in your business? 

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EP 26: Utilizing Virtual Assistants with Nathan Hirsch show art EP 26: Utilizing Virtual Assistants with Nathan Hirsch

Marketplace Blueprint: Product Marketing Strategies for Amazon

Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.

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EP 26: Utilizing Virtual Assistants with Nathan Hirsch show art EP 26: Utilizing Virtual Assistants with Nathan Hirsch

Marketplace Blueprint: Product Marketing Strategies for Amazon

Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.

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EP 25: Preventing Stock-outs from Stagnating Amazon Sales show art EP 25: Preventing Stock-outs from Stagnating Amazon Sales

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson.

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EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield show art EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield

Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business. 

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More Episodes

Today Suzanne Crettol of Seasoned Executive Search shares with us some of the considerations when trying to decide of hiring in-house staff to manage your Amazon presence.

Suzanne shares that one of the hardest tasks for many CEO's when bringing in their first marketing positions, can be letting go and trusting the skill set of your team.  She also reminders organizations to think through the long term implications of bringing on someone full time or part-time and the effect this will have on the companies cash flow.

Utilizing a recruiter can allow you to find an expert that can help take you to the next level in your marketing efforts.  For so many eCommerce oriented companies, Amazon can be one of the largest shares of sales.  So bringing on an Amazon executive can allow you to maximize that channel while lowering your costs for advertising.

A recruiter like Suzanne can also help companies make sure that you have the right personality as well as a good fit to handle the technical requirements of a position.

In-House or Agency?

Suzanne shares that there are some wonderful advantages to hiring an agency instead of bringing an in-house strategy.  Agencies have access to resources and scalability.   In-house talent in the e-commerce space can be expensive.  Sometimes utilizing an agency until you have the means of bringing in a full-time person is the right choice.

Does your company have the resources to not only support the salary of a truly qualified person but also the tools, workers compensation, and benefits required to bring in-house staff to handle your Amazon channel sales?

Suzanne also emphasizes the importance of being ready with the correct onboarding to keep your new hire engaged in their new position.

Tips for Those Looking For In-House Positions

In the second half of this interview, Suzanne shares some tips for those who might be looking to move to an in-house position.  Suzanne mentions that having your own business in the past can be a red flag for executive recruiters.  Companies may have concerns about someone who has run their own business as a potential new employee. You need to be sure to put to rest any concerns about your ability to fold into a company that has its own culture and sets of systems.

She highlights that this red flag can be overcome through diligent self-awareness.  As you approach this new position, you want to make sure you highlight the experience and benefits you can bring to the table from your experience owning your own company.

Suzanne also recommends that individuals looking to move into an in-house position eventually can start with consulting.  It is also crucial for you to be aware of the reasons that your previous position did not work out and address that head-on.

In-House Training

As a reminder, we can help with in house training of your existing or new staff to help you handle the Amazon platform.  Schedule a call with us for more information.

 

Looking for support, training, or someone to handle your Amazon channel sales for you?
Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central. 

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.