EP 6: Reinstatement, Root Causes, and ASIN Suspensions with Chris McCabe
Marketplace Blueprint: Product Marketing Strategies for Amazon
Release Date: 09/18/2019
Episode 32: 12 Days of Nuggets With Michael Zagare
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets.
info_outline
EP 31: Brands and Private Labels with Liran Hirschkon
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.
info_outline
EP 30: Twenty 7-figure sellers with Gary Huang
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts.
info_outline
Ep 29: Learning About DSP with Jeff Lieber
Marketplace Blueprint: Product Marketing Strategies for Amazon
On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.
info_outline
EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness
Marketplace Blueprint: Product Marketing Strategies for Amazon
Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.
info_outline
EP 27: Watching the Coronavirus with John Lawson
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps do you need to take in your business?
info_outline
EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
info_outline
EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
info_outline
EP 25: Preventing Stock-outs from Stagnating Amazon Sales
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson.
info_outline
EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.
info_outlineChris McCabe of EcommerceChris.com is an expert in working with sellers and brands in the area of account and ASIN reinstatement. In this episode, we talk about what Amazon is looking for in your POA (Plan of Action) when your account is suspended. Here is some vocabulary to help you follow along with the show:
Account Suspension
When Amazon suspended the entire account from selling. This usually means they are holding your funds until the issue is resolved. While you can appeal your suspension, you only have so many chances to get an acceptable POA in place.
ASIN Suspension
When Amazon restricts the sale of just one product detail page. The page may be suppressed from the site or you might be restricted from selling the product while other sellers continue to make sales on that ASIN.
Plan of Action-
This is the format of appeal for Amazon. It generally involves you taking responsibility for a root cause of the symptom you were suspended for and actions to make sure that issue is permanently resolved. You plan of action should match the root cause of the suspension. The most important part of drafting your POA for an Amazon account suspension is being really clear on the root cause, not just the symptom that triggered the account review. Chris also talks specifically about some of the potential root causes for suspensions due to “used sold as new” which generally comes from packaging issues. Authenticity complaints can be similar. It doesn’t always mean that your product was considered counterfeit, it could be that the packaging wasn’t the same, inconsistency in product quality, or items that were repackaged with Amazon. We also talk about the lack of change after Amazon implemented the new 30-day warning policy for Amazon Account Suspension. Chris predicts increased requirements for proof of insurance and safety certifications as a result of the many articles on unsafe products on Amazon.
Looking for support, training, or someone to handle your Amazon channel sales for you?
Contact us at MarketplaceBlueprint.com for more information.
We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.
You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.