EP 5: Amazon Sponsored Display Ads Self-Service Program Launches Expanded Beta
Marketplace Blueprint: Product Marketing Strategies for Amazon
Release Date: 09/15/2019
Episode 32: 12 Days of Nuggets With Michael Zagare
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets.
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EP 31: Brands and Private Labels with Liran Hirschkon
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.
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EP 30: Twenty 7-figure sellers with Gary Huang
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts.
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Ep 29: Learning About DSP with Jeff Lieber
Marketplace Blueprint: Product Marketing Strategies for Amazon
On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.
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EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness
Marketplace Blueprint: Product Marketing Strategies for Amazon
Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.
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EP 27: Watching the Coronavirus with John Lawson
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps do you need to take in your business?
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EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
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EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
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EP 25: Preventing Stock-outs from Stagnating Amazon Sales
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson.
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EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.
info_outlineThe Sponsored Display Program (beta) was recently rolled out by Amazon. While the program had been available before on a limited basis, the new expanded beta opens the program up to a much wider group of sellers on the Amazon platform. This program allows advertisers to retarget based off of audiences and products with product display ads. In this episode, Nate Johnson and Robyn share about some of the program details and considerations for using the Sponsored Display Program. This new beta is available to those utilizing the Advertising Console (formerly AMS) as a Vendor Central user and to professional, brand registered sellers on the Seller Central platform. At the time of this recording, there is considerably more functionality on the Vendor Central side of this beta program, so if you are a hybrid seller we recommend you test the program from the Advertising Console. Creative for Sponsored Display on Seller Central is generated by Amazon as well as the audience selection. Sponsored Display Ads could be a great option for products that are new to the market, building awareness, or have a long sales cycle. Overall, we are excited at the capability to retarget customers on and off Amazon who have visited product detail pages. We are just beginning to test this program with a few of our clients and look to expand on this episode in the future.
Looking for support, training, or someone to handle your Amazon channel sales for you?
Contact us at MarketplaceBlueprint.com for more information.
We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.
You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.