EP 14: Listing a Product on Amazon Without A UPC (GTIN Exemptions)
Marketplace Blueprint: Product Marketing Strategies for Amazon
Release Date: 11/12/2019
Episode 32: 12 Days of Nuggets With Michael Zagare
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets.
info_outline
EP 31: Brands and Private Labels with Liran Hirschkon
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.
info_outline
EP 30: Twenty 7-figure sellers with Gary Huang
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts.
info_outline
Ep 29: Learning About DSP with Jeff Lieber
Marketplace Blueprint: Product Marketing Strategies for Amazon
On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.
info_outline
EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness
Marketplace Blueprint: Product Marketing Strategies for Amazon
Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.
info_outline
EP 27: Watching the Coronavirus with John Lawson
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps do you need to take in your business?
info_outline
EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
info_outline
EP 26: Utilizing Virtual Assistants with Nathan Hirsch
Marketplace Blueprint: Product Marketing Strategies for Amazon
Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business.
info_outline
EP 25: Preventing Stock-outs from Stagnating Amazon Sales
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson.
info_outline
EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield
Marketplace Blueprint: Product Marketing Strategies for Amazon
In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.
info_outlineHow do you list products on Amazon without a UPC?
Amazon has specific rules on what type of UPCs that they will accept as valid. In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database.
Do I need a UPC to list my product on Amazon?
The answer to that problem can depend on a few factors. One of these factors is the category of your item. While Amazon requires a UPC for a majority of categories, there are some categories on Amazon that do not require a UPC. Amazon has a list available with the requirements for GTINs (Global Trade Identification Numbers)in Seller Central.
If a UPC is required, you want also to note that Amazon has specific policies around UPCs. Amazon's policy about UPCs states that:
“We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database."
This means that technically, for your UPC to be valid to create a listing on Amazon, it should be a GS1 barcode registered to the company that makes the product. There are a few categories that do not require UPCs at this time. For those products, you generally need an MPN (manufacturers part number) to create your listing.
Looking for support, training, or someone to handle your Amazon channel sales for you?
Contact us at MarketplaceBlueprint.com for more information.
We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.
You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.