Episode 158 | How to Create a Rich Nonprofit with Marissa Nehlsen, Part 1
Fundraising Freedom Podcast with Mary Valloni
Release Date: 05/25/2020
Fundraising Freedom Podcast with Mary Valloni
If you have been following the Fundraising Freedom Podcast, when I first started it I actually called it the Mary Valloni Show. And if you've been following for a while, you know that I follow the steps that I teach in my book, Fundraising Freedom. Those steps follow the acronym FREEDOM because what I want for you, and what I want for me, is freedom.
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Today we're talking about how to create a personal or an organizational budget that actually works for you coming into 2021.
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Today, we are jumping into the topic of thankfulness. As we gear up for our Thanksgiving holiday this week, I wanted to be sure that we talked about how we can thank our donors. So, we're going to talk about the top 20 ways to thank your donors in 2020.
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My guest today is Sarah, Olivieri. Sarah is the founder and the heart behind the company Pivot Ground. She's a nonprofit business strategist, an author, and a former executive director. I think she's going to bring just a huge wealth of information to you on how to pivot during this season.
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Today I'm talking about the number one reason fundraisers fail and what you can do to avoid it.
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We are talking about how to build a new relationship with money today. In the last couple of episodes, I have been really practical in my messaging. But today, I wanted to take a little bit of a different turn on our conversation and talk specifically about money itself.
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Today, we're going digging into the year-end appeal and I'm sharing the three things you need to include in your letter. This is very specific for 2020. As you know, this year has been very unusual so that means that your year-end appeal needs a new and fresh update.
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Today, we're talking about how to end 2020 strong. And we're really going to be talking about your 90-day plan. These last 90 days are going to end the year strong and allow you to really come into these final last months with some clarity, focus, and really give you some practical steps on how to actually achieve the goal that you're looking at.
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Today we're talking about the seven questions to ask yourself before that next big meeting. I want to remind you that when you recruit and build a team around you, the natural response is that they are going to be fired up. And they're going to want to introduce you to new people. I am a huge fan of empowering your volunteer team to open up doors and really be the face and the advocate for the work that you do.
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I want to share with you today some common things that successful people do.
info_outlineI am joined today by Marissa Nehlsen, CEO of a 7-figure business, public speaker, coach, philanthropist, and an all-around incredible person. Like me, she is originally from North Dakota which makes my heart happy!
Tell us why the world needs us rich.
The world needs us rich in all areas and my team and I focus on four areas of poverty. I coach and train on poverty mindset with practical steps and practical ideas to bring people out of poverty. What it means to me to live life rich is about really bringing everything into alignment – spiritually, emotionally, financially, and in your relationships. These things are all connected. You can’t give yourself what you don’t have. I’m a love warrior and a joy warrior. I will storm the gates with water pistols because we’re not leaving people in poverty and in a poverty mindset. I see very wealthy people and organizations that are struggling with mindset. And then I see people who don’t have financial needs. I believe that freedom comes from when we know who we are, who we serve, and where we’re going.
What would say to a nonprofit leader who wants to end the poverty of running from one fundraiser to the next and really wants to create a rich nonprofit?
When the team first came together in my nonprofit, we decided right away that we did not want to be a donation-dependent ministry. So, we decided to run it from a business standpoint because I believe in stewardship. The first thing I would ask is if you can think about your nonprofit as a business, what are you producing? Let’s look at your inventory. Is there something you can reproduce to make a business? Sometimes, it doesn’t have anything to do with your nonprofit. For example, I have a client who has a recycling center that runs their nonprofit. They saw a need in the community but then used the profits from the recycling center to fund the ministry. I look at it like this, there are three ways to grow money – you can invest in your business, you can invest in someone else’s business, or you can invest in real estate. Now, the three ways you can grow your business; you can increase the price of the services you’re selling, you can get more clients, or you can get those clients to buy more often.
What are the four elements to living a rich life?
Financially, is one of them, obviously. But in ministry work, it’s about spirituality. When you really begin to listen to that voice, there is a spirit of “lack” in the world around us. It’s almost like it says that you as a ministry or nonprofit leader cannot live a “rich” lifestyle because you’re taking away from someone else. It doesn’t matter how well you’ve saved or what investments you’ve made, all “they” see is that you drive a nice car and live in a nicer house than them. You really have to make a decision between you and your Creator, will I live in lack or want, or will I live in abundance. We have not because we ask not. It’s very clear, write your vision, be specific. Every day I ask, “all that I have, all that I’m going to be, all that I ever will be, is yours so rain down.” We are called to be stewards. Good stewardship starts with making sure that you give back, but also that you take care of you and your family.
Another area we talk about is in our emotional side. There’s emotional poverty and this is the area where we think we’re being selfish if we do something different. Again, I come back to you can’t give what you don’t have so you have to start with loving yourself first. There’s a healing that comes along with that; healing the hurts of the past, forgiveness, gratefulness, boundaries. Relationally, how we live out our relationships is the fourth area. I don’t think we can save the whole world, but I think you can save the little part that you’ve been given access to. Anything of significance starts with relationships.
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