Ep 123: Pricing: You can charge HOW much? with Elicia, James & Christine
Release Date: 03/13/2025
The Health Leader Podcast
What if the most overlooked system in the body is the key to reducing inflammation, improving energy, supporting immunity and changing women’s health outcomes forever? In this powerful and honest conversation, we’re joined by Chelsea Jean, sports therapist, naturopath, educator and the woman famous for saying “I rub boobs” (and meaning it in the most professional way possible). Chelsea shares how lymphatic health became her life’s work, why lymphatics have been overcomplicated for far too long, and how therapists can confidently integrate lymphatic education and treatment into their...
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🎙️ 2025 Wrap Up – The Health Leader Co What a year. In this special wrap-up episode, Elicia, Christine, and James reflect on an extraordinary 2025. From global conferences and industry-leading training to podcast highlights, unexpected opportunities, and a LOT of Zoom hours, this episode is a behind-the-scenes look at what it really takes to lead, grow, and evolve in the health and bodywork industry. We revisit standout podcast guests, international events like LYMPHYCON and the International Bowen Global Summit, the Massage & Myotherapy Australia Conference, Health Leader Mastery...
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In this inspiring interview, James sits down with Brad Hiskins - one of Australia’s most respected names in the massage industry and co-founder of MWax, for an in-depth look at what it really takes to achieve long-term success as a therapist and business owner. Drawing on over 35 years of experience, Brad unpacks his five core rules for building a sustainable massage career. Hear rom how Brad built his first clinic with just $3,000 to the business lessons learned from his time at the Australian Institute of Sport. The episode also covers the real-world challenges of starting and scaling a...
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In this episode, we chat with Ibrahim Samaan, founder and CEO of Purifas - an Australian-owned medical hygiene manufacturer on a mission to raise the bar for cleanliness, efficiency, and client comfort in therapy spaces. Ibrahim shares how his journey from physiotherapist to innovator led to developing sustainable, time-saving products used in clinics across the world. We explore how Purifas reduces laundry, boosts client experience, and offers fully recyclable single-use solutions - plus how you can try their full product range for free!
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In this episode, we sit down with Bruce Stark, a former U.S. policy maker who made the bold leap from criminal justice research to full-time bodywork practitioner and trainer. Bruce shares how a personal experience with Ortho-Bionomy changed his life, how he became an “accidental therapist,” and why after 30+ years - he’s still deeply in love with this gentle, transformative modality. We talk about: What Ortho-Bionomy actually is and why it’s so effective Why client and practitioner comfort is central to long-term success How Bruce transitioned careers (and countries!) to follow...
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In this episode, Alicia chats with Ann Davey, CEO of Massage & Myotherapy Australia, live from the 20th National Conference in Perth. They unpack the highlights of this sold-out event - from standout presenters like Emma Holly, Robert Libbey, and Marty Fry, to big conversations around AI, business compliance, and building lasting community connections. Ann shares what goes into planning an event of this size, why networking matters more than ever, and what’s ahead for the 2026 conference in Geelong. If you’ve ever wondered what makes a professional conference truly special - or...
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Discover how transforming your physical space can transform your mindset in this episode of the Health Leader Podcast. James sits down with decluttering coach Lauren Winzar, who shares her unique approach to decluttering - not just as a way to tidy up, but as a powerful tool for self-awareness, emotional wellbeing, and even business success. Lauren explains how the patterns we use to manage our physical environment reflect our internal processes, and how becoming conscious of these patterns can help reduce overwhelm, improve relationships, and create a more harmonious workspace. Tune in for...
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This week, Elicia sits down with Scott Dartnell - Massage Therapy Hall of Fame inductee, clinic pioneer, and co-creator of the World Massage Conference - for an energising conversation about shaping the massage industry over 33 years. Scott shares his journey from founding Canada’s first accredited private multidisciplinary clinic to launching major international conferences and building Massage Therapy Media, the “Netflix for massage therapists.” Discover what keeps Scott inspired after decades in the field, why community and in-person connection matter more than ever, and how his...
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Jarrod Fritz’s journey into the world of sports massage and bodywork is anything but ordinary. In this episode, Jarrod shares how a series of “happy accidents” led him from considering a career in medicine to becoming a sought-after sports therapist, educator, strongman competitor, and professional wrestling referee. With over two decades of experience, he’s worked with elite athletes at the Olympics, WWE, and US Soccer, blending hands-on expertise with a passion for teaching and personal growth. Through candid stories and practical insights, Jarrod discusses the realities of working...
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In this energetic episode of the Health Leader Podcast, Christine Knox chats with the incredible Robin Devine – an internationally trained lymphatic therapist, passionate educator, and the mastermind behind LymphyCon, a superhero-themed conference for all things lymph! Robin shares: Why she calls herself a “lymphomaniac” 😄 How LymphyCon started in her hometown of Calgary and grew into a global event What makes this conference unmissable for massage therapists, bodyworkers, and wellness professionals A sneak peek into the quirky lymph superhero squad (👋 Nancy Node and The...
info_outlineJoin Elicia, James, and Christine as they explore the world of pricing for bodywork practitioners.
Discover common mistakes therapists make when setting their rates and learn how to confidently charge what you're worth. From understanding inflation to pricing strategies that reflect your expertise, this episode is packed with practical advice to help you elevate your business and attract clients who value your unique services.
Tune in to transform your pricing approach and grow your practice with confidence! Explore how pricing can impact your perceived expertise and how to avoid common pitfalls like discounting and commodity pricing.
Learn how to create outcome-driven treatments that set you apart and attract clients willing to pay for your specialised skills.