The art & science of strategic thinking - the number one skill entrepreneurs need
Scaling Deep: The Membership & Marketing Podcast
Release Date: 03/29/2025
Is Black Friday Even Worth It Anymore?
Scaling Deep: The Membership & Marketing Podcast
Black Friday used to feel like an automatic “yes,” but this year… it’s different. In this episode, I break down why Black Friday has lost some of its impact, what I’m seeing across the online business world, and why vague, once-a-year promos aren’t landing the way they used to. I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you’ve been debating a Black Friday promo, this will help you decide what’s actually worth your energy...
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The Secret to Launching Without Starting Over Every Time
Scaling Deep: The Membership & Marketing Podcast
If your first instinct after a slow launch is to scrap everything and start fresh — new challenge, new webinar, new funnel — this episode is for you. Lisa shares why constantly reinventing your sales process keeps you stuck, and how optimizing what you already have leads to more consistent, reliable results. You’ll learn what to measure, what to tweak, and how small improvements create big gains over time. 🎧 Plus, hear how she simplified her own live workshop funnel and turned it into a repeatable system that actually works. Listen now to discover how to sell smarter — not start...
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The Bridge Asset: The Missing Link in Your Membership Sales Funnel
Scaling Deep: The Membership & Marketing Podcast
Ever feel like people love your content, engage with your emails, but never actually buy? You’re probably missing a bridge asset — the crucial middle step that turns curiosity into commitment. In this episode, Lisa breaks down what a bridge asset is, why most memberships don’t have one, and how it helps potential members experience your value before they ever hit your sales page. You’ll learn how to create trust, connection, and belief — the three things every membership needs to convert consistently. 🎧 Tune in to discover how to build a bridge that finally gets your audience...
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Why Your Messaging Isn’t Landing (And How to Fix It)
Scaling Deep: The Membership & Marketing Podcast
You can have the best offer in the world, but if your message doesn’t hit the right nerve, people won’t buy. This week, Lisa dives into the most overlooked leak in your sales funnel — your messaging. She breaks down why audiences need to feel that your offer is right for them, how jumping too quickly into the solution disconnects them, and the simple shifts that help people say, “This is me.” If your membership isn’t selling and you can’t figure out why, this episode will show you how to fix it — without rebuilding your entire funnel. 🎧 Listen now, then grab your free spot...
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Three Hidden Leaks in Your Membership Sales Funnel
Scaling Deep: The Membership & Marketing Podcast
Most membership funnels don’t fail because they’re broken — they fail because they’re quietly leaking sales. In this episode, Lisa Princic breaks down the three invisible problems that keep great memberships from growing — even when you have all the right pieces in place. You’ll learn how to spot the subtle disconnects in your message, what’s missing between curiosity and conversion, and why “always open” offers often stall out. Discover how to stop patching your funnel randomly and start fixing what actually matters — so your sales flow consistently, confidently, and...
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When Great Memberships Don't Sell
Scaling Deep: The Membership & Marketing Podcast
If you’ve ever looked at your membership and thought: “This should be selling because people love it once they’re inside…” … this first episode is for you. I unpack what’s really going wrong in most membership funnels (even when the product is solid), and how to start building a sales system that brings in new members, reliably, and without you having to launch yourself into the ground. If you want more strategies on how to grow your membership adn fix your sales, sign up for my next live workshop here: https://scalingdeep.com/live/
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The art & science of strategic thinking - the number one skill entrepreneurs need
Scaling Deep: The Membership & Marketing Podcast
Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?! Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often flying solo, turning to specialists for answers — but they only see one small...
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Why you should never lower your prices - no matter how tempting
Scaling Deep: The Membership & Marketing Podcast
Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist...
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Why Business Strategists Are the KEY to Closing The AI Gap
Scaling Deep: The Membership & Marketing Podcast
Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You’ll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How to serve high-value clients in a fluctuating economy ✦ The key mindset shift...
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8 Best Ways To Get Paid in 2025
Scaling Deep: The Membership & Marketing Podcast
2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coaching Consider a higher-ticket community Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to...
info_outlineFeeling stuck in your business? You might be asking the wrong people for advice.
In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?!
Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That’s why learning to think like a business strategist (or hiring one!) is a total game changer.
In this video, we’re diving into:
✓ Why strategy beats tactics every time
✓ What makes a strategist different from a coach
✓ Signs you might already be a natural strategic thinker
✓ The big-picture skills that help you grow without burning out
✓ How to become the CEO your business actually needs
Ready to become a highly paid strategist? ✨
Learn more + apply for the Strategist Training Program:
👉 https://scalingdeep.com/strategist