Why Membership Sales are Declining
Scaling Deep: The Membership & Marketing Podcast
Release Date: 12/16/2025
My Weekly OS: Structure for People Who Hate Routine
Scaling Deep: The Membership & Marketing Podcast
f you’re a creative entrepreneur, the word “routine” probably feels like a cage. You want the freedom to go with your energy, the weather, or a sudden spark of inspiration. But without a container for your week, your time gets decided by everyone else’s agenda. In this episode, I’m walking you through My Weekly OS (Operating System). This isn't about a rigid 9-to-5 schedule; it’s about a flexible structure that protects your big, "chunky" projects while leaving plenty of room for life to happen. I’m sharing how I’ve trained myself to tackle the hard stuff first and why your...
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Why You’re So Busy and Still Not Getting Ahead
Scaling Deep: The Membership & Marketing Podcast
Are you working harder than ever but still stuck in the same "feast or famine" cycle you were in years ago? In this episode, we’re pulling back the curtain on why "busy" doesn't always mean "productive." We dive into the two major traps—the Staller and the Hustler—and why both lead to a business with no durable assets. If you’re tired of "make-work" projects and ready to build something you can actually lean on, it’s time to stop chasing certainty and start setting Activity Goals. In this episode: Why your productivity might just be "tinkering" in disguise. The difference between...
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The End of the Online Gold Rush: How to Navigate a Mature Market
Scaling Deep: The Membership & Marketing Podcast
If you’ve noticed a slowdown in sales or feel like you’re shouting into an increasingly crowded void, you aren't imagining it. The online education industry has shifted from its rapid growth phase into a "mature market." In this episode, we explore what this "shakeout" means for your membership or course and why the strategies that worked in 2020 are failing today. We’ll look at real-world lessons from the "format wars" (VHS vs. Beta) and modern market disruptors to show you how to emerge as the obvious choice. In this episode, we cover: The Maturity Curve: Understanding where the...
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How I Generated $10k in Membership Revenue in 4 Weeks (Without Luck)
Scaling Deep: The Membership & Marketing Podcast
What do you do when your membership sales feel like a slow trickle, or August hits and everything goes quiet? Many entrepreneurs think the answer is to "build something new," but real success comes from tightening what you already have. In this episode, I’m pulling back the curtain on how I generated $10,000 in membership revenue in just four weeks this past fall. It wasn’t a fluke—it was a strategic fix to my sales system that any solopreneur can replicate. I’m breaking down the three pillars that made it work: The Right Hook: Why I stopped talking about blueprints and started...
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10 Business Lessons 2025 Made Impossible to Ignore
Scaling Deep: The Membership & Marketing Podcast
As we close out the year, it’s easy to get caught up in the "hustle for more." But after my best revenue year yet—and 17 years in the game—I’ve realized that sustainable growth doesn't come from doing more; it comes from doing the right things in the right order. In this episode, I’m pulling back the curtain on the 10 most vital lessons I learned (or relearned) this year. We aren't talking about fleeting trends or tiny tactics. We’re talking about the high-level shifts in positioning, strategy, and leadership that allow you to grow even when the market feels slow. In this episode,...
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The 5 Phases of Membership Growth
Scaling Deep: The Membership & Marketing Podcast
In this episode, Lisa breaks down the 5 Phases of Membership Growth and explains why most memberships stall when owners try to scale before the foundation is solid. If your sales feel inconsistent, unpredictable, or harder than they used to be, the issue usually isn’t effort or visibility — it’s focusing on the wrong phase. You’ll learn how to identify which phase your membership is actually in, what to focus on right now, and why skipping steps leads to leaky funnels, burnout, and constant rebuilding. Lisa walks through each phase: Phase 1: Foundation Clarifying who your...
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Why Membership Sales are Declining
Scaling Deep: The Membership & Marketing Podcast
Membership sales are slowing down — and it’s not your imagination, and it’s not a personal failure. In today’s episode, Lisa breaks down what’s really happening in the online business world and why so many proven, valuable memberships aren’t selling the way they used to. This isn’t about the model being broken. It’s about buyer behavior evolving. Inside this episode, you’ll learn: Why “more content” is no longer building trust How buyer maturity has shifted — and what today’s market actually responds to The real reason impulse-buy energy has vanished (and...
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What Has to Change for Your Membership to Sell in 2026
Scaling Deep: The Membership & Marketing Podcast
If you’re planning to grow, relaunch, or finally get consistent sales from your membership in 2026, this episode is essential. Lisa shares the hard truths most creators overlook: 👉 New tactics won’t fix a membership that isn’t selling. You can master YouTube, post daily on Instagram, start a podcast, or even run ads — but without a strategy built around your specific buyer, nothing changes. 👉 Your audience is not “cold” — they’re unconvinced. People are more selective than ever. They’re solving urgent problems, not browsing for extras. If your message doesn’t hit the...
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5 Content Messaging Shifts That Transform a Brand From Overlooked to In-Demand
Scaling Deep: The Membership & Marketing Podcast
Most creators think they need more content to grow — more posts, more emails, more videos. But the truth? Content alone doesn’t create buyers. Belief does. In this episode, Lisa breaks down the five core elements that turn an invisible brand into a trusted one: specificity, relevancy, clarity, consistency, and sequentiality. You’ll learn why some brands explode while others stay stuck — even when they’re creating more content than everyone around them. She shares a real story of a prolific creator producing blogs, emails, videos, and podcasts every week… with almost no list growth....
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The Emotional Side of Selling: Finding Your Confident Voice
Scaling Deep: The Membership & Marketing Podcast
In this episode, Lisa opens up about her early struggles with selling one-to-many — the nerves, the resistance, and the uncomfortable gap between knowing her craft and actually being able to sell it. She shares the pivotal moment when she realized that tactics weren’t the problem, confidence was. And how understanding sales psychology (and learning to communicate with clarity, resonance, and conviction) completely changed her results. You’ll learn: Why one-to-many selling requires a different mindset than 1:1 The emotional and psychological principles behind why people take action ...
info_outlineMembership sales are slowing down — and it’s not your imagination, and it’s not a personal failure.
In today’s episode, Lisa breaks down what’s really happening in the online business world and why so many proven, valuable memberships aren’t selling the way they used to.
This isn’t about the model being broken.
It’s about buyer behavior evolving.
Inside this episode, you’ll learn:
- Why “more content” is no longer building trust
- How buyer maturity has shifted — and what today’s market actually responds to
- The real reason impulse-buy energy has vanished (and why that’s not necessarily bad news)
- Why broad, visionary promises are falling flat and what buyers really want to hear instead
- The two most common sales systems that are quietly killing membership growth
- Why predictable sales come from one optimized funnel — not constant reinvention
Most importantly:
Lisa explains what is working right now, and how to shift your message, offer, and sales system so your membership can grow in 2026 — even in a slower market.
If you’ve been seeing lower launch numbers, higher churn, or more hesitancy from buyers… this episode will help you understand why and what to do next.
Join the Waitlist for The Membership Fix
In January, Lisa is opening a small, live cohort for The Membership Fix — an 8-week accelerator where you'll build the sales system your membership needs for 2026.
Waitlisters get early access, the best pricing, and a head start on prep work before doors open.
👉 Join the waitlist here:
https://scalingdeep.com/fix