CANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATION
matrixmeansmedia's podcast
Listen in to this special candid conversation event talking about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. Find out as Mark Gorman (CEO, Matrix Solutions), moderates with speakers Ann Hailer...
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SPECIAL EDITION CASE STUDY: MONARCH VIEWPOINTS-TRANSITIONING TO THE MONARCH PLATFORM
matrixmeansmedia's podcast
Listen in to this special podcast edition where Matrix’s own Sandy Gardner met up with Michael Spiesman, VP of Sales and Marketing for Allen Media Broadcasting and Heartland Media Group, and two Account Executives (AE’s) from WLFI, Lafayette Indiana, Thomas Steiner and Ron Schuessler, to chat about Matrix’s media-specific CRM and Sales Intelligence ad-sales platform, Monarch, how it fits into the daily life of an AE, and the benefits that come from using the platform.
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CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW
matrixmeansmedia's podcast
Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise & widespread penetration of ad-supported streaming television offerings, how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher, E.W. Scripps, Ian Donnelly, Cinedigm, & Raoul Marinescu, Local Now/ Entertainment Studios.
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CANDID CONVERSATION SERIES- EPISODE 11: AD BUY/SELL AUTOMATION: NOW AND WHEN?
matrixmeansmedia's podcast
Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (CNOmniMedia) moderates with insights from Mark McKee (FreeWheel), Jay Stevens (Hudson MX), Fraser Woollard (Mediaocean), and Mark Gorman (Matrix Solutions). Catch the pre-game conversation with Matrix CRO, Brenda Hetrick, and Mark Gorman before the conversation kicks off!
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CANDID CONVERSATION SERIES- EPISODE 10: BROADCAST MEDIA'S NEW GROOVE
matrixmeansmedia's podcast
Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only bigger, but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. Brenda Hetrick (Matrix Solutions) moderated this discussion with Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group).
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CANDID CONVERSATION SERIES- EPISODE 9: US MEDIA'S REGULATORY OUTLOOK
matrixmeansmedia's podcast
Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. Tim Hanlon (The Vertere Group) moderates this discussion on consumer data & privacy, local media ownership, broadcast retrans/must-carry, the growth of state regulation on political advertising - particularly online, and more, with David Oxenford (The Law Firm of Wilkinson Barker Knauer LLP) and Eriq Gardner (The Hollywood Reporter).
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CANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES
matrixmeansmedia's podcast
Listen in to the April Media Ad Sales Summit Candid Conversation! Industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (Scripps), Barbara Bekkedahl (The Weather Channel), and Becky Meyer (Gray Television, Inc.) will share their insights with moderator Mark Gorman (CEO, Matrix Solutions)
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EPISODE 13: GUEST ANGELA BETASSO, JDA.MEDIA
matrixmeansmedia's podcast
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso, as she discusses how she got to where she is today, as well as how her past experience as both a National Seller and Local Seller are influencing her new role at JDA.Media. The trio also dives into how sales discipline has served as a key differentiator throughout the challenges presented over this past year.
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CANDID CONVERSATION SERIES- EPISODE 7: LOCAL MEDIA FIGHTS BACK
matrixmeansmedia's podcast
Listen in to the March Media Ad Sales Summit Candid Conversation that challenges the common narrative that local media is losing relevance against Big Tech and spotlights the innovation from the field that begs to differ! Tim Hanlon (CEO, The Vertere Group) moderates this Candid Conversation with insightful viewpoints from Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting).
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CANDID CONVERSATION SERIES- EPISODE 6: What Local Media Advertisers Want
matrixmeansmedia's podcast
Listen in to the February Candid Conversation where we sat down with the two media agency executives who account for the majority of local media ad spend from the buy-side to find out what's working, what's not - and what lies ahead. Join Matrix, CRO, Brenda Hetrick, Kathy Doyle, EVP, Local Investment, MAGNA Global, and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, dentsu. And catch the pre-game conversation with Brenda and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!
info_outlineListen in as Matrix's CEO Mark Gorman and CRO Brenda Hetrick talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell side when it comes to media advertising. Additionally, the trio gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows.