How Instapage Created Their Own Business Category For Growth - With Saranya From Instapage
Release Date: 05/30/2018
EP28: Henrique Cruz - Rows
Marketing Strategies Podcast
In this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience. Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.
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EP27: Marie Martens – Tally
Marketing Strategies Podcast
In this episode, Matt is joined by Marie Martens, the founder of , a rapidly growing form builder tool that prides itself on simplicity and power, all wrapped up in a free package. Marie shares the unique marketing strategies that have propelled Tally to surpass $100,000 in Monthly Recurring Revenue (MRR) with a lean team of three.
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The 5 Strengths A Company Needs To Have To Grow - With Matt Lerner
Marketing Strategies Podcast
Today I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of PayPal’s small business acquisition. Matt then became a partner at 500 Startups where he invested in 35 seed-stage companies. In this episode we discuss the 5 core strengths a company needs to have and focus on to successfully grow their business.
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How ahrefs grew 60% YOY to $40million ARR - With Tim Soulo from ahrefs
Marketing Strategies Podcast
I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and create some of the best content on the topic. This episode is filled with takeaways so enjoy and let me know what you think.
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How Typeform Disrupted An Industry & The Marketing Tactics They Use To Grow - With Sancar Sahin from Typeform
Marketing Strategies Podcast
Typeform exploded into popularity with their unique conversational form builder in 2012. Typeform was able to boast form completions of 60%+ whereas a standard form completion rate is typically 15%. This helped Typeform grow phenomenally, they have 200 employees, have received $50 million in funding and are growing well. In this episode I speak with Sancar Sahin who is VP Marketing at Typeform about all the tactics and strategies they have used to grow.
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How Seedrs Market Their Business (700+ deals and €175 million in invested)
Marketing Strategies Podcast
I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We discuss big advertising deals with London Underground all the way through to targeted remarking campaigns based on highly targeted geo location. Seedrs a fascinating business and this episode provides a lot of takeaways.
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How To Create And Promote A Successful Online Course - With Amy Porterfield
Marketing Strategies Podcast
I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and supporting students. We discuss paid marketing, webinars, marketing automation, social media and a ton more. If you’re interested in creating your own course you can’t miss this episode.
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How Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber
Marketing Strategies Podcast
I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.
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How AppSumo, 500 Startups & Reforge Use Email Marketing For Growth With Susan Su From Reforge
Marketing Strategies Podcast
I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making sure her email list is performing to it’s best ability. We discuss email list growth, SEO, and content marketing. This is a fascinating episode with tons of takeaways from Susans time at AppSumo, 500 Startups and Reforge.
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How Grammarly Grew To 10 Million Users - With Yuriy Timen from Grammarly
Marketing Strategies Podcast
I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people write. And this ambition certainly comes through in this discussion. We talk about SEO, product marketing, display advertising, user retention and more. This is a fantastic opportunity to learn more about the marketing tactics they used to get th
info_outlineI chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.