From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan
Mornings with Mayesh
Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom. Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start. In...
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Top 6 Flowers to Know Now
Mornings with Mayesh
What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about. David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall...
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New Varieties from Rosaprima and Floraprima with David Dahlson
Mornings with Mayesh
Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus beautiful ranunculus varieties including Cloni Nuance and Cloni Nebbia. Get the insider perspective from a true floriculture expert, not just catalog descriptions. Essential listening for florists and flower lovers alike. **For best experience, we recommend watching the video replay.** Mornings with...
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Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'
Mornings with Mayesh
What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season...
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Inside AIFD's 60th Anniversary Symposium
Mornings with Mayesh
Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about AIFD's 60th anniversary celebration, standout programming, what first-time attendees can expect, and advice for aspiring symposium presenters. Whether you're planning to attend or curious about what makes these events so transformative for floral designers worldwide, this conversation has something for...
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Nurturing Success: A Conversation with Charity Reel, VP of Sales at Mayesh
Mornings with Mayesh
Join host Yvonne for an inspiring conversation with Charity Reel, Vice President of Sales at Mayesh Wholesale Floral Distributors. In this episode, Charity shares her journey from selling freight services to leading national sales operations across Mayesh's 20+ locations in 13 states. With nearly three decades at Mayesh, Charity offers insights into effective sales leadership in the floral industry, discussing specific techniques that have driven success and the pivotal moments that shaped her approach. She explores how her natural curiosity and love for people have influenced her leadership...
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How Continuing Education Elevates Floral Design with Kristen Pulcheon
Mornings with Mayesh
In this illuminating episode of Mornings with Mayesh, we dive deep into the transformative power of continuing education in the floral industry with Kristen Pulcheon, Executive Director of Fiori Florals Design Studio in Central Ohio. Since launching in January 2020, Kristen has built Fiori into a powerhouse that executes nearly $2 million in events annually. Drawing from her 20-year journey through the wedding and special events industry—spanning luxury bridal fashion, event venues, and finally floral design—Kristen shares candid insights on how ongoing education has been crucial to her...
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Susan McLeary on Innovative Floral Design Techniques
Mornings with Mayesh
Join host Yvonne Ashton as she sits down with celebrated floral artist and educator Susan McLeary in this enlightening episode of Mornings with Mayesh. Susan, known for her boundary-pushing floral art and wearables, shares insights into her revolutionary "floral constellation" techniques that are transforming how designers approach wedding personals and wearable pieces. In this conversation, Sue reveals the inspiration behind her innovative wire armature methods that create floating, shape-shifting designs without traditional wiring, taping, or excessive use of floral glue. She discusses how...
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New Spray Garden Roses
Mornings with Mayesh
If you missed our recent "Mornings with Mayesh" live episode, don't worry, we've got you! Yvonne welcomed Mayesh's own globe-trotting flower specialist, David Dahlson, for an eye-opening presentation on new concept wholesale spray garden roses that left viewers buzzing with excitement and inspiration. This recap captures the highlights of that informative session, where David shared his insights on these brand-new varieties—their unique characteristics, growing conditions, and potential applications in floral design. Whether you're looking to incorporate these exceptional blooms into your...
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Valentine's Day Color Theory w/ Amy Balsters
Mornings with Mayesh
The latest replay of Mornings with Mayesh, features floral design expert Amy Balsters of The Floral Coach! In this episode, we explore the captivating world of color theory and dive deep into Pantone's 2024 Color of the Year, Mocha Mousse. Whether you're planning your Valentine's Day collection or looking to stay ahead of design trends, Amy shares expert techniques for incorporating this sophisticated shade into your arrangements. Listen in as host Yvonne Ashton and Amy discuss everything from color psychology to practical design applications that will elevate your floral work. Visit our blog...
info_outlineWelcome to Mornings with Mayesh with host, Yvonne Ashton. For those joining us for the first time, this is your go-to destination for all things floral design, industry insights, and inspiring conversations with incredible designers who are shaping our floral community.
We are thrilled to have welcomed Ashley Overholser of Primavera and our final 2024 Mayesh Design Star. We dove into a powerful conversation about the intersection of floristry, creativity, and personal growth. Ashley's journey from discovering flowers as a path to healing to building a successful corporate floral design business is both inspiring and instructive. We explored her creative process, influenced by "The Artist's Way," and get her expert insights into the world of corporate floristry.
Visit our blog for the show notes and video replay:
https://www.mayesh.com/blog/mwm-corporate-floristry-ashley-overholse