Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'
Release Date: 07/25/2025
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Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'
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What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season...
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info_outlineWhat if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places?
In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution."
Katie takes us behind the scenes of Season 1's most ambitious projects - from underwater mermaid gardens to professional treehouse reveals. But the real excitement comes when she discusses her open call for Season 2 submissions, actively seeking designers, growers, community planners, and artists who share her vision.
In this energizing conversation, we explore Katie's dreams of floral flash mobs in subway stations, floral confetti at sporting events, and partnerships with sponsors who can see the massive potential for flowers as public art. Whether you're a seasoned floral professional or someone with a wild flower idea, Katie's infectious enthusiasm and call-to-action will inspire you to think bigger about blooms.
Topics Covered:
- The making of PBS series "Follow the Blooms" Season 1
- Behind-the-scenes stories from underwater gardens to treehouse reveals
- Season 2 submission process and collaboration opportunities
- Reaching new audiences beyond traditional floral markets
- The business of flowers as public art and community experiences
- How to get involved in the "flower revolution"
Perfect for: Floral designers, event planners, PBS fans, community artists, entrepreneurs, and anyone curious about innovative approaches to floral design.
Video replay & show notes:
https://www.mayesh.com/blog/mwm-katie-lila-of-follow-the-blooms