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Studio Ownership & Developing an Entrepreneurial Mindset with Jackie Murphy

Release Date: 09/25/2023

Mastering the Business of Yoga

Welcome back to Episode 5 of the Send-Off Series! In this episode, we're talking about all the essentials of running a yoga business. Starting a yoga business can feel overwhelming, but it doesn’t have to be. We'll break down the key foundations every yoga teacher needs to know to confidently step into the business side of teaching. From taxes, accounting, and bookkeeping to marketing and branding to money mindset, continuing education and more, you’ll learn practical tips to help you build a sustainable and heart-centered yoga career. Everything you'll learn in this episode will also...

I'm opening a yoga studio! Help!

Mastering the Business of Yoga

Have you ever dreamed of opening your own yoga studio but weren’t sure where to start? Opening a studio is exciting, but it’s also a big undertaking that goes far beyond just teaching classes. In this episode of the podcast, we walk through everything you need to know before opening your own studio, from clarifying your vision, to budgeting, to creating a welcoming studio environment. Whether your dream is to build a community space, a lifestyle business, or a long-lasting brand, this episode will help you connect with your deeper “why” and start turning your dream into reality. Enjoy!...

I want to teach online! How do I get started?

Mastering the Business of Yoga

Welcome back to episode 3 of the Send-Off Series! In this episode, we are discussing taking your yoga business online! We'll explore how the yoga industry has evolved since 2020 and the growing opportunities for teachers to move their businesses online, as well as why online teaching makes sense, what essentials you’ll need (from tech to backdrop to legal protections), how to grow your business in the virtual space, and tips for choosing the right software for classes, courses, or memberships, and more! If you've been considering an online element to your business or taking your business...

I am ready to take my business to the next level! How do I expand my offerings?

Mastering the Business of Yoga

We're back with episode 2 of the Send-Off Series! This episode is all about taking your business to the next level and expanding your offerings outside of group classes. Once you’ve been teaching yoga for a while, it’s natural to start thinking about how to grow your business beyond group classes. While group classes are an amazing way to practice teaching, connect with students, and build community, they aren’t the most sustainable way to make a full-time living as a yoga teacher... at least not on their own! In this episode, we dive into how you can take your yoga business to the next...

I just got my yoga teacher training! What’s next?

Mastering the Business of Yoga

Welcome back to the podcast! In this first episode of the Send-Off Series, we’re diving into an important topic for new yoga teachers: what's next after you finish your yoga teacher training. If you’ve just graduated your yoga teacher training and are wondering how to get started, what opportunities are available, or how to navigate the business side of being a yoga teacher, this episode is for you. We’ll cover business essentials, ways to gain teaching experience, and practical steps to set yourself up for success as a new yoga teacher. Whether you’re dreaming of teaching in a studio,...

Life Update, Closing a Chapter & The Send-Off Series

Mastering the Business of Yoga

After a long maternity leave hiatus, we're back with a brand new episode of Mastering the Business of Yoga! In this week's episode, I'm giving you a life update and sharing how the last year on maternity leave has been, as well as giving you an update on the podcast and some information on the new episodes we'll be releasing this fall! Enjoy!

A Second Baby, Maternity Leave & What's Next for M.B.Om

Mastering the Business of Yoga

Welcome to the last episode of the season... and the last podcast episode of 2024! In this solo episode, I share that I am currently pregnant and getting ready to welcome a second baby girl to our family. With the transition from 1 to 2 kids, I've decided to take the rest of the year off to focus on motherhood and my family. In this episode, I share how and why I'm structuring my maternity leave differently this time around, when we'll be back, ways to continue following and supporting MBOm, ways to keep in touch and more! Enjoy! This episode is brought to you by OfferingTree. If you're...

How to Run Successful Yoga Retreats with Manu Molina

Mastering the Business of Yoga

This week on the podcast I am joined by Manu Molina. Manu is originally from Andalusia, Spain but has lived in many places and spent most of his life as a globetrotter. He is on a mission to help yoga and wellness professionals to radically transform their marketing and biz game so that they can navigate the industry fearlessly, with clarity, and achieve sustained success. A big part of Manu's focus is on retreats, both organizing and running his own, as well as supporting other retreat leaders who need logistics, marketing, and organizational support, and this is what we dive into in today's...

The Art and Business of Teaching Yoga with Amy Ippoliti

Mastering the Business of Yoga

This week on the podcast I am joined by Amy Ippoliti. Amy is the co-author of The Art & Business of Teaching Yoga and cofounder of Vesselify (formerly 90 Monkeys), an online resource for yoga professionals. She teaches on and has been a presenter at the Omega Institute, Esalen, and Kripalu, as well as the Telluride Yoga Festival and Hanuman Festival. In this episode of the podcast, we're diving into Amy's background with yoga, how she has grown a thriving career in yoga, and what inspired her to write The Art & Business of Teaching Yoga. She also shares some of the major updates to...

10 Tips for Specializing in Yoga with Maria Waag

Mastering the Business of Yoga

This week on the podcast I am joined by Maria Waag. Maria is a yoga, meditation and mindfulness teacher with more than 19 years of experience with yoga, and 11 years of mindfulness. She decided to change her career path and become a teacher after almost losing her life. Now, she runs her own yoga and mindfulness business, and loves to bring yoga out of the studios, to where people are, and has been teaching in a variety of settings such as teaching for FENDI in Rome, to Wanderlust 108 in Milan and the Buddhist Temple in Oslo. With a very thorough education and many specializations she is...

More Episodes

This week on the podcast I am joined by Jackie Murphy. A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them effective marketing, sales and business foundation strategy. In this episode, we're diving into studio ownership and what Jackie learned through her years as a yoga studio owner, as well as tips for how to develop an entrepreneurial mindset that will help you thrive in your yoga business. Jackie also shares the top business lessons that she's learned in her career and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

What inspired Jackie to become a yoga teacher and her yoga origin story
Overview of yoga studio ownership life
Prioritizing in your yoga business and studio
Knowing what to sell and who you’re selling to
What influenced Jackie to shift into business coaching
Knowing when to change and shift gears in your yoga and business journey
Jackie’s business lessons and takeaways

Guest links:

Connect with Jackie:

https://www.jackiegmurphy.com/

https://www.instagram.com/jackieg.murphy/

Jackie’s Podcast: https://www.jackiegmurphy.com/podcastepisode

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