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Building the Best Men's Group in the World with Francis Piché

Million Dollar Relationships

Release Date: 01/09/2026

Building the Best Men's Group in the World with Francis Piché show art Building the Best Men's Group in the World with Francis Piché

Million Dollar Relationships

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What if feeling like you only had a stick on the battlefield was the moment God showed you the sword?

In this episode, Francis Piché shares his declaration: to create the best men's group in the world for conscious men who want to establish something beyond their own life. The Knight Club isn't just about mission, it's about working on that mission together with brothers who share the heroic code (humility, excellence, respect, optimism, integrity, and courage). His vision? Chapters around the world where men can travel to Paris, London, Barcelona, or Sydney and know they'll connect with people like them who they can do life and business with. Francis was inspired by a recent trip to Scotland where he felt deeply connected to the knighthood and brotherhood, realizing this is his next chapter.

He reveals the dark night in Orange County when he felt so powerless that ending it all seemed like the only option. Financial debt, feeling worthless in a place full of luxury cars, unable to even talk to a woman because his self-esteem was on the floor. After rejecting his friend's money in anger, he told his brother Jason he felt like all he had on the battlefield was a stick, not even a sword. That conversation saved his life. Later, Francis asked for the photo of the bright star he'd seen that night. The star's name? Sisaph, which means "the sword of the giant." God had the story for him all along. Francis also shares how his sales mentor Bob Smith told him after selling his entire year's quota in six months: "What do you mean 150%? Your goal is 200%. That's how successful people think."

 

[00:07:06] The Knight Club Declaration

  • Declaration: Create the best men's group in the world for conscious men, men of faith

  • Men who want to establish something beyond their own life, creating a legacy

  • Rising together in ups and downs, working on mission together

  • Differentiator: Not only thinking about mission, working on it with Thinking Into Results program

[00:08:40] The Vision: Chapters Around the World

  • Vision inspired by recent Scotland trip, felt connected to knighthood and brotherhood

  • Imagine chapters everywhere: Paris, London, Barcelona, Sydney, South America

  • Connect with people like you who share the heroic code

  • Can do life and business with them, have great time traveling

[00:09:20] The Heroic Code

  • Humility, excellence, respect, optimism, integrity, and courage

  • All guys in group embody these attributes, you can rely on this

  • Creating retreats for men, sometimes incorporating women together

  • Traveling, connecting great people, business owners, dreamers who want to make difference

[00:11:40] Am I Alive While I'm Alive?

  • Best friend died last year out of nowhere at 47

  • Asked himself: "Am I alive while I'm alive? Am I having a bold life?"

  • Bold means: Brave, Original, Loving, and having Dedication to a cause/mission

  • Purpose of life: be fully alive, being free, helping others, making a difference

[00:17:00] The Dark Night in Orange County

  • Two-three years ago, perfect storm: waiting for clients not responsive, deeply in debt

  • Felt not good for own clients, business not showing up, felt powerless and meaningless

  • Saw beautiful woman at hookah bar but too scared to talk, she left in McLaren

  • Friend Simon teased "Be a man, why don't you talk to her?" hitting self-esteem to floor

[00:19:20] The Stick on the Battlefield

  • Rejected friend's money with gesture he felt, was rejecting own friend and self

  • "What's the point? Why am I here? I'm not even a man"

  • Only reason didn't consider ending it: didn't want burden of bringing body back to parents

  • Friend Jason had long conversation, wouldn't let him give up

[00:21:00] The Sword of the Giant

  • Told Jason: "If I was on battlefield right now, all I have is a stick, not even a sword"

  • After conversation felt reignited, asked for photo of bright star from that night

  • Looked up name of star: Sisaph, which means "the sword of the giant"

  • "God had that story for you. You're the giant, you're the star. Remember this."

[00:22:20] The Power of Brotherhood

  • Moment of reawakening the giant within

  • Not just support in bad times, also celebrating good times

  • All have ceilings, all have pressure (next exit, firing employees, etc.)

  • Requires new identity to go to next level

[00:24:40] The Godfather's Wisdom

  • At 16, godfather gave birthday card: "Don't choose job for paycheck"

  • "Do what makes your heart come alive, otherwise you'll be poor all your life"

  • Chose multinational job for $55K over $30K small organization that offered travel

  • Was miserable for four years, flames diminished every day

[00:26:20] Found the Card 20 Years Later

  • At 36, found the card and realized: "He was right"

  • Associated being successful with getting all that, which is a lie

  • If you have enough of your why and excitement, you'll go through challenges

  • Purpose of living: to be fully enlivened

[00:27:20] Bob Smith: The Sales Mentor

  • Week before starting new job at Xerox, fiancée said "I want to cancel the wedding"

  • Three months before wedding, she left next day, "house of cards collapsed"

  • Sales coach Bob Smith at bootcamp helped him recreate himself

  • Bob's lesson: "Seven things to be a successful salesperson... #7 most important: Have fun"

[00:29:00] "You Can Do Anything You Want"

  • After bootcamp, thanked Bob for the week

  • Bob put hand on shoulder, piercing eyes: "I've watched you this week"

  • "You can do anything you want in your life. It's just up to you"

  • Gave permission to go for it

[00:29:40] Sold Entire Year in Six Months

  • Won rookie of the year, at six months sold whole year's quota

  • Told Bob "My goal now is 150% for President's Club"

  • Bob: "What do you mean 150%? Your goal is 200%. That's how successful people think"

  • Ended at 167% of plan, almost best in entire company, second place

[00:37:20] Are You Alive While You're Alive?

  • Friend passed away from running, something burst in heart, died at 47

  • Life is precious, not just at 65-80, but now

  • Mission: make sure fully playing game, not playing small

  • Other friend with cancer chose date, said: "Never let anyone or anything sway you from who you really are"

 

KEY QUOTES

"The name of the star was Sisaph, which means the sword of the giant. All along, while you're at your lowest point, God had that story for you. You're the giant, you're the star." - Francis Piché

"You can do anything you want in your life. It's just up to you." - Bob Smith (to Francis)

CONNECT WITH FRANCIS PICHÉ 

🌐 Website: https://www.francispiche.com 

🏰 Knight Club: https://www.resilienceelement.com/knight-club 

📘 Facebook: https://www.facebook.com/francis.piche.18 

💼 LinkedIn: https://www.linkedin.com/in/francispiche 

📸 Instagram: @pgfrancis

 

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